Marketing
Ilya Balakhnin: biography, books, awards
do you Agree with the opinion that advertising and marketing are not static and require the use of innovative methods? In modern conditions it is impossible to downplay the role of professionals advertising activities, as this are...
Municipal property, along with public and private, is one of the main forms of ownership. In Russia this situation is enshrined in the Constitution (paragraph 2 of article 9). Under the Constitution, the subjects of municipa...
Hidden advertising as a method of treatment
Since started to sell the first products, people are inventing the most sophisticated methods of persuasion and influence. It spent billions of dollars, but the income from such studies is many times greater than required costs.su...
What is marketing: definition of the techniques of successful trading
Today you can often hear about the concept of business marketing. It flashed in the media, and on television. Many people who start to build your business, use marketing. But few people think about what it is. Knowing the term wil...
Marketing is an important tool to establish communications between the manufacturer and the purchaser. Development of marketing concepts allows to develop a number of ways to achieve important for the enterprise's business objecti...
Modern business is impossible without Internet use. No matter you sell something or produce. Consumers need information, and the easiest way of receiving it – web search. In addition, the effectiveness of different communica...
Niche or market segment? How to find your place in the business.
According to the definition American dictionary, niche – is nothing more than "a Situation or activity specially designed for someone's individual abilities and character." it's No secret that lately considered the most succ...
the Main role of the consumption process lies in the sale and purchase of goods and services. In connection with the laws which govern it, there are several types of realization, and to analyse the various factors that affect buyi...
The analysis of the organizational structure of the enterprise: essence and necessity
Organization is a complex system that involves many interrelated elements of varying degrees of importance, impact on the organization, carrying capacity, productivity and so on. The analysis of the organizational structure of any...
Figure LTV: concept, importance, methods of calculation
the Objective of any business is profit. It is important not only that he brought a lot of money, you need to distribute them competently. For this reason, a systematic analysis of the effectiveness is an integral part of a succes...
Features of a legal entity, concept and function.
Legal entity - it is not that other, as an organization, having in economic management, ownership or operational control of any separate property and their obligations with this property meet. That entity may, on its own behalf to...
The turnover ratio of receivables and calculation types
According to multiple sources, the concept of accounts receivable is characterized by the amount of debt that some entities are required to pay other economic entities on the basis of their economic interactions. Typically, these ...
The average check. A cashier's check. What is the average check in marketing
Control and monitoring of the performance necessary for large enterprises. If a small shop or the school HoReCa plans to gain a foothold in the market and planned to have a permanent income, it is necessary to keep records of such...
Analysis of payables and receivables
When conducting non-cash settlements between enterprises, firms and organizations very often a situation arises when the necessary analysis of the accounts payable and accounts receivable. Before moving on to the methods of this a...
Integrated marketing communications: elements of strategy management
In the conditions of dynamic market and increasing competition every company is interested to achieve the attention of potential buyers. And the most efficient method of achieving this goal is the combined use of the methods of pr...
The tools of strategic management. Analysis of the 5 forces of porter: example
For a successful business, you need to consider many factors that often escape the attention of entrepreneurs. However, if you look more closely and assiduously study Economics, you will learn a lot of different approaches to effi...