The competitiveness of goods

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2020-07-03 03:14:06

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In the modern world a stable position on the market of goods and services of any enterprise depends on its level of competitiveness. The competitiveness of a product – the level of its technical, economic and operational parameters, allowing you to compete (compete) in the market with other similar goods. In other words, it is the ability of a product to meet market requirements at a certain time period in comparison with analogues of competitors.

The competitiveness of the product is formed by setting, achieving and maintaining a certain level of competitiveness at all stages of its existence: from the first stages of its creation and ending with promotion to the consumer. The competitiveness assessment is carried out such entities as suppliers, consumers and experts.

The competitiveness impact factors that not only promote sustainable production, but also the organization of the high competition of products on the market. Such factors can be divided into three groups:

·         quality of goods;

·         the Price of manufactured goods;

·         Provision of maintenance of various types of free services, etc.

Along with the competitiveness of an important role in the development of any modern enterprise is the quality of the products. Quality refers to the totality of characteristics and properties of the goods (or any other object), giving it the ability to meet the anticipated and determined needs. It should be noted that the quality and competitiveness of production – are two closely related concepts. Both is a means of assessing the final results of work, including its usefulness. Common to both concepts is that they represent the dynamic characteristics of the goods, which are constantly changing due to technological advances and social needs. But even so, fully identify these concepts is not necessary, as the competitiveness of goods is still determined by the set of only those properties that are useful (interesting) for the customer and ensure satisfaction. The rest of the specifications, which go beyond the identified interests, are irrelevant to the evaluation of competitiveness.

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In recent times you can hear that the high income consumer segment can be obtained in the case, if the competitiveness of goods will increase due to the increase of its quality level. Indeed, such a move makes is quite justified, moreover, it will contribute to social progress.

Should pay attention to the fact that competitiveness is a dynamic category that depends on the market situation, the nature of the needs and their changes, service conditions, solvency of demand, etc, high quality goods may become less competitive in the case, if you notice it will increase the price by giving goods such properties, which do not cause buyers significant interest. Therefore, to avoid reduction of output, and hence profits, businesses must frequently make the decision on reduction of prices on a quality product or to introduce various terms that will allow the user to make a purchase in favor of this product.

Thus, to improve the economic sustainability and efficiency, needs more attention to the quality of the products, as it helps to ensure the production and promotion of competitive products.

 


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UK: https://tostpost.com/uk/b-znes/41443-konkurentospromozhn-st-tovaru.html

ZH: https://tostpost.com/zh/business/26666-the-competitiveness-of-goods.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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