Financial results of enterprise activity in conditions of risk

At the organizational and functional basis the risks of disturbance are manifested in functions: planning, organizing, motivating and control. This group of risks refers to the absolute in relation to the target function of the enterprise, the nomenclature of products, types and forms of market relations.

According to organisational and resource basis of the conditional risks in relation to the functional areas of the enterprise activities and does not directly affect, for example, on the financial results of the insurance activities of the company. A corresponding decomposition risks: 

- strategic marketing, forming the objective function and a strategy for achieving them and determining the financial results of the company; 

- measurement target misalignments operational control services of marketing, management and accounting; 

management at the stages of elaboration, adoption and implementation of situational and conditional management decisions, including technological and technical; 

- tactical marketing, emerging market strategies, including promotion of products on the market in order to transform it into a product; 

- competitive market relations, transforming the product to the real profits of the company;

- resource provision and financial investments.

Analysis of the business of the enterprise shows that in the special subgroup should highlight the risks of competitive market relations in relation to the types and forms of markets in which the company operates.

The degree of influence of the risk of disturbances on the efficiency of the company conditional relative strength of market competition: the market for pure (perfect) competition, monopolistic competition markets, oligopoly markets, monopolistic markets. They are also conditional in relation to the types of markets, intense or exclusive. For example, when working on an exclusive contract markets on the competitiveness and opportunities and financial results of activity of the enterprise is greatly influenced by the rehearsal and intelligent risks associated with efficiency of design and innovation, giving the company's products exclusive properties.

For information symptom of all types of risk disturbances, regardless of the functional and subject areas, is proposed to be divided into observable and unobservable. The group observed are deterministic and stochastic in nature and the nature of the risk of disturbance, not requiring to log measurements. To the non-observed - risky disturbance, to estimates of characteristics and parameters which require measurement by known methods or development and synthesis of new measurement mechanisms for receiving, processing and analysis of a posteriori information. This subgroup includes the risk of disturbances for which information is not available or is expected.

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