What is a brochure today? How to make a brochure by yourself?

It is Impossible to imagine modern life without advertising. This is the main part of the marketing system, without which no world-famous company could not achieve growth of sales and fame. To improve the competitiveness of their products in advertising needs today, any producer regardless of their sphere of activities: from a small company, stamp plastic utensils, to the giant corporations that manufacture aircraft and ships. And if the company is in need of publicity, the surest way to Express themselves – is to create a paper is. Such include a variety of leaflets, flyers, magazines, ads in the media. In this article we will talk about what a brochure how to create your own at home.

A Little history

For the First time such non-periodical publication came about in the eighteenth century in France and was a small booklet without a thick cover. In view of the prevailing in those days the political situation, the printing industry has evolved by leaps and bounds, because it then came the need for massive circulation of campaign literature, which would be at a cost and quality has attracted the customer. And this printing invention was a book with capacity from 6 to 48 pages, connected by means of clips, helical wires or special threads to weave. The word "brochure" in French means "to sew", that is, in principle, perfectly characterizes the appearance theme of the publication.

Today

What is the brochure in our day? If at the time of its appearance, the pamphlet was used exclusively for promotion, today more this printing unit are used as advertising. However, in the period of political races before the election, she once again used for the same purpose as the first edition, namely, attracting the interest of the masses to a particular leader and the idea. All the same the need to save has led to the fact that the brochure today can also be a textbook, a price list with the prices, scientific work or even the accounting report.

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How to make a brochure

Before you start developing, you need to determine the purpose for which you are creating this mini book. After all, to a greater extent the design of this printing unit depends on its purpose. Brochure-offer needs to be made to the first view a potential customer could appreciate the benefits of purchasing the advertised product. Advertising materials should correspond to the corporate colors of the company. What does it mean? Each of us drew attention to the fact that banks and supermarkets handing out leaflets decorated in the same style as the premises of these institutions. This is not a coincidence, because that's what aktiviziruyutsya visual memory, through which information is perceived faster and remembered better.

In Addition to the color, you must also define the format of the brochure and method of fastening pages. It is believed that the most affordable binding – staples or plastic brochure. However the easiest this publication does not imply any fasteners. Its printed on A4 sheets and folded after 3 or 4 times like an accordion.

How to create a layout

What is the brochure - it is clear, but how to do it yourself? In the home will be able to create only the most primitive form of a booklet without stitched or stapled pages. But often in order for something to advertise, that such an option is enough. So, will work in Word. When you create a new document in the list of templates you need to choose the brochure. Depending on the version of the program will be offered several design options. Next thing is easy: just insert your text, images, and other pre-prepared items, to launch the document in print. It should be noted that here, as nowhere else will be a useful skill working with images, in particular, with their placement relative to the text.

What is the brochure, everyone knows. And now many of those who have read this article, you will be able to create their own ads without the services of printing companies that in large measure will save the budget at the initial stage of business development.