The e-mail is considered as a convenient and inexpensive way to attract customers. It is actively used by Internet entrepreneurs and not only. How to make the newsletter via Email as to improve its efficiency, what myths are associated with it – read the article.
It is considered that the newsletter – it is easy and simple. Enough to have a database of addresses and regularly send emails with offers to buy this or that. But look in your drawer. How many letters have you sent to spam? How many you delete without even opening? When was the last time you bought something, received a similar letter?
Technical knowledge on how to do a mass mailing Email, clearly not enough was a good result.
First, the base address must be legal, bought subscribers or received from a partner does not justify your expectations. Ideally needs to be collected target audience.
Second, the letters should be interesting and useful information. No less important form of presentation. You need to write so that the letter wanted to read. Extremely important headers, otherwise the newsletter just doesn't open.
An Important plan. You need to know in advance when and what you want to tell your readers.
It follows From this simple conclusion. How to do Email newsletter, you need to learn. To read books, to participate in trainings and, of course, be tested in practice, to seek their own approaches and methods.
The purpose of the letters from the company – to sell their goods. But to come to this in different ways.
Maxim Eliahou, author and editor of one of the most interesting newsletters in the Internet (from the company «Megaplan”), identifies three ways.
CTR (click through ratio) – is a term that generally is not transferred. It “clicks”. This is very important. In recent years, many wonder, what is CTR. Initially it was used on banners, but when there was the great and Almighty Goo...
The Concept of "personal brand" in many ways similar to the term “reputation”. What does it mean? Speaking in simple words, it's how people perceive you as a personality, entrepreneur, representative of a social movement or an o...
Many companies, in order to emphasize their individuality, would impose a mandatory dress code. Somewhere, this term denotes exclusively the business style of the clothes made in certain colors, somewhere wearing some merchandise like ties, badges, e...
Choosing a distribution, you find yourself on a slippery slope. Letters – it's a real invasion of personal space. People don't like it, so I press the button “Spam” and complain. It is important to ensure that the information was interesting and relevant to readers.
How to make the newsletter via Email useful? Do not write about your company or about how good your product is. Take a wider theme that will engage the audience. About success, about life around share running secrets and techniques. Let your writing help people to solve problems, even if they haven't bought anything yet.
The Efficiency of distribution directly related to the quality of the base. Accept the fact that a maximum of 20% of the addresses will be employed, and 80% is boxes-dumps that don't even check. The base will be of higher quality if it will include people who have signed up themselves because they are interested in something. To gather such addresses, you need to treat the newsletter as a serious project that requires an investment of time and effort.
Of Course, that contact with the audience you need to regularly. If you do not expect, it is not worth starting. Most of the letters come once a month or once a week. It is better to send quality stuff, but less often than the poor, but often.
It is believed that the most effective regularity is in the range of from two letters a week to one letter every two weeks. Abuse is perceived as a manifestation of urgency, as if to remind himself too often, you can completely forget.
So, you have decided on the content of letters and regularity, has collected a database of addresses. What's next? How to make the newsletter via Email?
If the database is small, it is a real challenge - to send letters, not involving paid services. How to make Email newsletter yourself? Very simple.
When you finish a letter, fill in the fields “Whom”, “Copy” and “CC”. Addresses separated by commas. The number of recipients there is a limit. For example, in Mail.ru they can not be more than thirty.
Besides the fact that this method is time-consuming, there is another danger. Spam filters emails with lots of recipients are perceived as undesirable. To bypass this protection, you need to send messages not EN masse, but each sendseparately. With a large base to do this manually is simply impossible. How to make Email newsletter in such a situation? Will have to resort to using special mailing services.
The Most popular three: SmartResponder, Subscribe, UniSender. All three – domestic. Because of this they have Russian interface and Russian-speaking technical support, which is very convenient.
They Also provide official documents for services, which is extremely important for businesses.
UniSender and Smart Responder different democratic. If the database is small and the letters a bit, then given the opportunity to use the services free of charge.
In Addition to the electronic, using these services it is possible to make distribution via SMS. It is also very important that there is access to the statistics: how many emails opened, how much was sent in spam, how many people made referrals, etc.
Another advantage of services is that they are actively involved in training their users how to do emailing, unknown to the subscribers effective. You will obtain articles and books the next day after you pass the registration procedure.
Now you not only know how to make a newsletter based Email, but also have information about how to ensure that it was an interesting, effective and help to promote your business.
One way to create a unique and colorful promotional products is the decal, the application of which may be virtually any solid surface. This method of creating images on various products are quite popular among consumers. For exam...
Plastic bag – this is the usual thing in the eyes of each person. It is not evident, but it is always in the limelight. Advertising on the media can be a great opportunity to promote their products. Use a few tips in order t...
Advertising - a kind of non-personal forms of communication. It is done with the help of the media. Advertising is designed to implement various tasks of enterprises (usually in terms of increase in profit). Paid from special fund...