Unaddressed distribution in the mailboxes of brochures, flyers, leaflets and other printed materials – it is safe and quite effective form of targeted advertising. Usually they are small and medium-sized commercial organizations, individual entrepreneurs. The more attractive the distribution of leaflets in mailboxes? Why this form of advertising to choose a business? To these and other questions we try to answer in this article.
To assess the spread in the mailboxes of printed products from the point of view of the effectiveness and appropriateness of costs, look at this process as it makes every potential buyer. Any of us going to the entrance of your own home, the first thing checks the Inbox. Together with the address correspondence it can be and various promotional products. Many people are certainly acquainted with the proposed range of goods and servants before sending the flyer to the scrap. And maybe some suggestions of some of the persons interested, and they will appeal to company representatives for further advice. On them and is this is.
The Spread in the mailboxes of advertising leaflets covers various segments of the population and is their customers. What are the other advantages of such a feed channel of information? The advantages here are several:
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To assess the profitability of a particular advertising product it is important to analyze the cost of its distribution in the mailboxes. The cost of such services depends on the number of leaflets or Newspapers that you want to distribute. So, forming one price for the distribution of leaflets in the amount of up to 10 thousand pieces, the second – to reach the maximum of 20 thousand potential customers, third – for production of more than 20,000. Possible recalculation of the cost depending on the weight of the printing products or scale of the territory in which paper is supposed to be distributed.
First and foremost, the distribution of leaflets in mailboxes – an important process that directly affects the success of the entire advertising campaign. It is not possible without the integrity and honesty of employees of the Bureau. Advertising on mailboxes should be continuously monitored. To do this, many agencies have set up special services quality control of services. There is also the opportunity to directly observe the work of the messengers. To do this, the representative of the supplier, together with the employee of the control Department anonymously visit the areas in which is carried a promotional product. If each mailbox has a flyer, so the agents did a good job.
Not to say that the proliferation of Newspapers in the mailboxes, as an advertising service suitable for all businesses. You should take advantage of such shipping and to consider the limitations of applying this method. For example, a small center Shoe repair can distribute your promotional products in surrounding area. In the wider market coverage the owner of the Studio is not interested. It is not possible to serve a large segment of buyers. Therefore, such local advertising fits him perfect.
On the other hand, accommodation of printed products in mailboxes can be oriented to a specific target audience. Usually nowadays get mail middle-aged people or retirees. So the flyer with the addresses of night clubs and modern sales success have not. But the information about discounts and promotions for products in nearby stores, service masters appliance repair, installation of doors, plastic Windows, satellite dishes they will be much more interesting.The right choice of target audience and method of delivering data quickly pays for the cost of production and distribution of printed products, increases advertising efficiency.
Moscow, of course, is one of the world centers of industry. And in this city there are offices of almost all the brands. It may seem that this service is not interesting for large producers, creators and distributors of the world famous trading companies. Of course, a well-known brand of beer or the popular home appliances in this way one can advertise is not. But the advertisers can use a brand for their own purposes. On a flyer or brochure to apply well-known logo, and under it the text is printed on sale. But it is worth remembering that this type of advertising requires the consent of the owners of the brand. Although in one district of the city of such violation of property rights is unlikely to be very noticeable.
If you are interested in this advertising channel, please contact Advertising Agency "A-iceberg",
As you can see, even a small piece of paper advertising products, if it is made correctly and are designed for people of a certain level could bring many benefits to entrepreneurs and to potential buyers. If your item is not intended for a specific target audience, and you find it difficult to determine the way to attract potential buyers, you can consult on how to distribute leaflets, Newspapers or brochures with a representative of the advertising company.
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HI: https://tostpost.com/hi/business/7533-unaddressed-flyers.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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