The Finnish sales network is still in the capital. Address Stockmann in Moscow

The Famous chain Stockmann plans to close several of its stores in the capital and during the year, plans to fully withdraw from the Russian market brand Lindex. What Addresses «Stockmann» in Moscow will remain and which will disappear, too early to say. Guess the main reason for leaving is simple: the rapid fall and subsequent instability of the Russian ruble.

Finnish merchants

Came to the Soviet Union was one of the first, back in the eighties, the Finnish company Stockmann quickly gained popularity on the Russian market. Despite the fact that the firm has points in more than ten countries in the world, Russia is a large part of the assets. The Finnish company during its existence has opened in most major cities of the country, Department stores and Shops «Stockmann" (Moscow, St. Petersburg, Yekaterinburg) and the network of branded points of sale “Seppala’ and ‘Lindex".

The Losses because of the crisis

As explained by the representatives of the Finnish company, the sharp fall of the ruble led to a significant decrease in total profit during the reporting period. Starting in 2014, sales decreased approximately 10% per year, which led to the formation of the loss of the company for the current year to more than 60 million euros. The drop in sales was observed not only in Russia but also in Finland, however, the most pronounced loss is correlated with the Russian subsidiaries.

The Main profit of the company (and more than half of total revenue) accounts for major Department stores. As for shops, it should be noted the fact that the demand for goods in the shops ‘Lindex" at the beginning of the year increased in all countries, again with the exception of Russia and the Baltic States.

Published the results of sales and annual reports, “Stockmann” launched an anti-crisis program, the results of which was assumed to reduce losses by at least 50 million euros per year. According to the plans, got laid, not only the Russian retail facilities, but some stores in Finland.

The reason why the card began to disappear Addresses «Stockmann» in Moscow, analysts see the next one. First and foremost, the main Russian visitor of Finnish shopping centres belong to the middle class. It is these people in connection with the crisis fell, and purchasing power from expensive and moderately expensive pavilions consumers flocked to cheaper discount stores. As you know, in a crisis, to aim at the provision of goods and premium sector buyers is not a winning strategy.

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Current address “Stockmann» in Moscow

Anyway, taking the company from a difficult financial situation – no easy task. Bringing the anti-crisis measures in the action will take some time and visit the Finnish trade point in Moscow is still possible. Two shopping centers with shops "Stokmann" located on the Leningrad highway, this "Mega Khimki" (23 km) and the metropolis (in the house, 16A/4). One - on Prospekt Mira 211 - "Zolotoy Vavilon Rostokino". Moving on the Moscow ring road, 41-th kilometer of the shopping center "Mega Teply Stan". And finally, Kotelniki, at 1-St Pokrovsky proezd, house 5, is a complex "Mega Belaya dacha".

Addresses «Stockmann" (Moscow) will soon be reduced from 5 to 2. It is known about the closure of Department stores all shopping malls “Mega”, but the timing is still not known. The new owner of the shopping facilities will be the company “Reviva holdings”, represented on the Russian market Department store chain "of Debruss”.

Planning a trip to the Mall, it is necessary to clarify the relevance of one or another Addresses «Stockmann» in Moscow since leaving the Finnish company to the Russian market is already a foregone conclusion.