Create your own business – a Shoe store from scratch

The Most popular niche – a shop in the trading industry, spinning a lot of money. Online or offline – it's a matter of taste, but if you open a store, it is best to create a website for him.

First you need to decide on the product you intend to sell. You can, for example, to buy Ladies boots wholesale, sneakers and boots. Main – to focus on the benefits of shoes. Your store is bound to be something different from the competition: low cost, exclusive shoes, high quality, range of products and so on.

Brand

When Choosing which shoes to sell, you need to build on the popularity of the brand, it is of great importance. People are much loyal to known brands and prefer to choose them rather than an unknown brand.

“Bludo and Evento” well - known and well-established brand in the Russian market. This Shoe is characterized by its daring originality and high quality, why and attracts many buyers.

This beautiful and comfortable footwear, which is not ashamed to recommend to the buyer. The characteristic difference between “Bludo” - the broad nose pad with increased fullness. This shoes is focused on wide range of buyers.

Trendy and stylish shoes from “Bludo and Evento" sells itself. This item is impossible to miss on the counter, as it is different from the rest. Experienced sellers know the value of this commodity.

Wholesale, this brand is a great solution for starting business. You can get a good partner that will lead a long-term cooperation.

Where to open a retail outlet

The Store should be in a public place that should be prestigious. You're not going to buy exclusive shoes in the subway or near the bus station. Location plays a huge role, and the just-opened Shoe store, it is important to be noticed.

Prepare in advance the point: to make repairs, install racks and mirrors, to buy all necessary detail, to create the right atmosphere and so on.

Marketing

Advertising – it is an important component in the trading business. You must use this tool at 100% to achieve a result. There are a lot of ways:

• Website. When a person is looking for something specific he first comes to the Internet. Therefore beneficial when your website is on the first page of a search engine.
• Advertising on TV and radio. It is a great advertisement for a Shoe store, but for a starting business it is too expensive.
• Flyers and business cards. It's cheap, but effective. You can hire a promoter and put it next to the store. To motivate him in different ways: to pay for the number of distributed leaflets, pay for each new personally the buyer, and the like.

There are many advertising options, important to choose affordable and effective.

Business from scratch

It is Necessary to make an elaborate business plan and calculate everything to the penny. Importantly, the store was paid off, so better to plan ahead. The most difficult period – the first few months.

All factors play an important role in the success of the enterprise: the relevance of product, location of store, staff qualifications, advertising moves the prices of the goods. When you consider all the details carefully and approach to business, success is not to force yourself to wait long.