Color psychology in advertising as a sales tool

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2018-03-24 12:02:07

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The advertising industry is constantly growing and evolving, however, remains unchanged, the deep study of human psychology, as a potential buyer. How to draw how to draw the attention of buyers is for a certain type of goods in a series of many similar? Color psychology in advertising is one of the main levers of influence on customers.

Refer to psychology, which says that each color has certain information and this information is a much more powerful impact on the senses, not the mind. What do the colors in psychology? Each color carries a certain information, which varies in different countries and peoples, but one people in different social strata.

The Psychology of color in advertising is based on the following knowledge:

Red – annoying and at the same time warms. Creates a feeling of tension and contraction of space. Great for sexual and emotional personalities. You should not use it on a small and limited space with gray or turquoise.

Yellow – attracts attention and is longer retained in memory, however, is too bright may result from psychological equilibrium, it is better to use it in a limited space and to combine it with green.

The Orange color brings a sense of joy, impulsivity. It is desirable to use for small and ‘cold’ surfaces, for example , on the products of machinery.

Lemon (light yellow) - this color repels from him the feeling of colourlessness and insignificance.

Green – the color of life, the main properties of which is to relieve the pain, fatigue. Goes well with white. Itself too calms down to melancholy.

The Blue color has a pronounced healing effect, helps with neuralgic pain.

Blue – gives a feeling of harmony, relieves stress and instills confidence in their abilities, perfect for a disappointed and weary people.

The color Purple is suitable for people who are temporarily in an unstable psychological state.

White has always been and remains a symbol of purity, although it is better to combine with other colors such as red, green or blue. By itself, the color white is too sterile, which can cause rejection of him.

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Black color is a symbol of elegance and individuality.

Brown – it is the color of the conservatives.

Beige subconsciously associated with gray.

Turquoise is rather cold color, so it is desirable to combine with red color in order to compensate.

Golden is the color of powerful people who constantly strive for it, feel their superiority over others.

The Pink color carries a feeling of weakness and sweetness.

The importance is not only the color but also their number. The best is the combination of two colors, which you can also complement someone close to them colors for greater expressiveness. The psychology of promotional activities actively uses this knowledge to promote products on the market.

The Psychology of colour in advertising is the most important and basic element for maximizing sales, and if all the colors have been chosen correctly and selling the advertised goods went up, it speaks of well-chosen colors, which over time can become familiar brand, i.e. brand color.

The Psychology of color in advertising implies the use of knowledge given by the research of psychologists such as value and impact on people of color, shapes, and more. For advertising a new product on the market nothing is more important than the right advertising strategy - no details are important, everything must be investigated and analyzed.


Article in other languages:

AR: https://tostpost.com/ar/cars/7586-what-is-the-exam-in-the-traffic-police.html

BE: https://tostpost.com/be/a-tamab-l/13550-shto-zh-uya-lyae-saboy-ekzamen-u-d-bdr.html

DE: https://tostpost.com/de/autos/13553-was-ist-eine-pr-fung-in-der-verkehrspolizei.html

ES: https://tostpost.com/es/coches/13560-que-es-un-examen-en-el-gbdd.html

HI: https://tostpost.com/hi/cars/7592-what-is-the-exam-in-the-traffic-police.html

JA: https://tostpost.com/ja/cars/7588-what-is-the-exam-in-the-traffic-police.html

KK: https://tostpost.com/kk/avtomobil-der/13553-b-l-b-ld-red-emtihan-gibdd.html

PL: https://tostpost.com/pl/samochody/13540-co-to-jest-egzamin-do-policji.html

PT: https://tostpost.com/pt/carros/13534-o-que-um-exame-de-pol-cia-de-tr-nsito.html

TR: https://tostpost.com/tr/arabalar/13556-nedir-bu-s-nav-traf-k-polisi.html

UK: https://tostpost.com/uk/avtomob-l/13550-scho-zh-yavlya-soboyu-spit-v-gibdd.html

ZH: https://tostpost.com/zh/cars/8252-what-is-the-exam-in-the-traffic-police.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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