Making a rating of Swiss watch brands is not an easy task. The thing is that it is quite difficult to establish a single criterion by which the prestige of a particular manufacturer will be determined. What to take as a basis – the price category? And if the cost of the products of the two brands is about the same, what then? It is no less difficult to compile a rating based on the type of watch movements or, say, the popularity of the brand. Many experts note that the information presented in a specialized publication is the subjective opinion of either a journalist or the manufacturing companies themselves (sometimes we are talking about banal "custom-made" articles).
We will present you the rating of Swiss watches of 2013. When creating it, criteria such as the reliability of the product material, the accuracy of the mechanism and the strength of the case were taken into account.
This manufacturer has long held a leading position in the watch market. This is an elite brand, famous for handmade products. The trademark was founded by Hans Wilsdorf and Alfred Davis more than a hundred years ago – in 1905. Wrist watch models have an automatic winding mechanism, which is an undoubted advantage. The eccentric installed in them rotates when the hand moves, which allows you not to wind up the watch when constantly wearing it. The story of the brand name is interesting. Wilsdorf could not decide for a very long time, he tried more than a hundred options. And then one morning, as Hans himself claimed, while driving along one of the London streets, someone seemed to whisper in his ear: "Rolex".
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The history of this brand began in 1839. Currently, the company is famous for producing one of the most expensive serial watches in the world. All products are decorated with a corporate symbol – the cross of the Spanish Order of Calatrava. Over the entire history of its existence, about six hundred thousand watches have been released. Small volumes are explained by the high cost of products. Each case is made of precious metal, the strap material is leather of the highest quality. A few years ago, the Stern family, which currently owns the company, was offered $20 billion for the brand. The deal did not take place – the owners felt that it was impossible to sell family pride.
The products of this manufacturer are unique. They are known all over the world thanks to their aviation design and stylish chronographs. Since the forties of the twentieth century, Breitling has been the official watch brand of the US Air Force pilots. Thanks to the work of the company's specialists, such novelties as watches with a moving circular scale located around the dial, products with navigation calculators that allow pilots to determine the flight time as accurately as possible, models with a twenty-four-hour chronograph saw the light. Currently, watches of this brand cost at least five thousand dollars.
The rating of Swiss watches presented above will undoubtedly undergo changes in the future. This is due to the high activity of famous brands and the emergence of young promising companies.
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Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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