When the day advertiser?

If you know how to position the brand or to generate creative solutions for the promotion of the product, then surely the Day of advertising – it is your professional holiday. It combines the celebration of such different, at first glance, specialties, marketer, PR Manager and sales Manager and advertising the area under it. Like all these professions, a holiday in their honor appeared in Russia not so long ago.

In Fact, advertising itself, this “the motor trade”, as aptly have called it writers Ilf and Petrov, began to develop in our country only with the advent of perestroika. It was Gorbachev has shown its undoubted importance for the development of free enterprise. He then himself became a party to several clips. So part of the Day of adman – it is a merit of the first President.

Current time

Now in this industry across Russia employs hundreds of thousands of people, and the sheer number of commercials and music videos increases from year to year. Also growing and the quality of the footage from primitive commercials of the early 90s to modern computer technology. And what amount of money drawn in this area – words can not convey. Because of that, and there was a need to celebrate the advertiser – after all, the work of these creative and original people, it is hard not to notice a simple man.

A Little history

Generally, the origins of the profession are rooted in ancient history. In Ancient Rome there were special spokesmen who covered the spiritual and political life "eternal city” for its inhabitants. In Latin their activity called “reclamare” that meant “to exclaim, to shout”. Hence the well-known word “advertisement”. Now she's not only spreading by word of mouth, but also affects the visual and auditory spheres of perception. Now the profession of “advertising” are very popular.

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It brings together the masters words, camera, sound, make people to show remarkable ingenuity and imagination, to within a rigid competition to draw attention to your movie, and then – and to the product it highlights. The huge role advertising plays in the political life of society. No PR is not working, no worker in this field, and whatever modest was the race, if not masters of advertising!

A Momentous day

And so in 1994 they all have their own legal holiday. It was approved to celebrate on October 23. And since the day of the advertiser, as they say, “gone viral”. Its celebration is very loud and bright, like all human activity, associated with promotion and, of course, advertising. On a day usually figures of this sector are numerous activities, both in the mass media and public institutions.

Traditionally, Nightclubs, themed parties dedicated to this event, such as a Day of the advertiser—2013. And if by chance you are engaged in this business or have a friend or friends, October 23 will be for you an auspicious occasion and a good opportunity to relax and unwind at a party in honor of this day.