Planning of profit and profitability of enterprises on the basis of intangible resources

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2020-07-03 01:46:07

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At the present stage it is not possible to provide a significant competitive advantage through purely material factors. Preservation and enhancement of the economic potential of the company, ensuring the competitiveness of its products on the market is possible due to intangible assets, which results in the increase of their role in ensuring the effective operation of business entities, and involves planning profit and profitability it is in these circumstances.

Focus on getting results and ensuring its competitiveness in the market requires concentration of scientific research and inventive activity in the most effective directions of shortening the industrial development of innovations by organizations.

On the one hand, it is well known that the parameters of profit and profitability are the most important from the point of view of their use for assessing the economic efficiency of the enterprise. In theoretical terms, these relatively relative parameters, show how effectively used on a particular enterprise all of its resources – tangible, intangible, financial, human and other. In accounting and planning, the definition of these parameters is based on their classification. The total settlement is the result of dividing the gross profit by the amount of all costs due to which the profit was obtained. However, this metric value does not always adequately reflect the state of the enterprise, especially if we are talking about intangible resources, the assessment of which, for example, in the form of money is pretty relative.

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On the other hand, the role of these intangible resources in performance indicators is constantly increasing.

Logically follows that the planning of profit and profitability of the intangible segment, becomes in modern conditions a top priority in the activities of the enterprise services. The principles of their calculation are as follows:

- return to profit of intangible resources should be made for the company and for its separate divisions;

- the calculation of these indicators should consider all aspects of the use of intangible resources;

- these settings (and profitability) should have the status of normative.

Increase the profits of the enterprise with the introduction in economic circulation of objects of intangible assets is possible either by reducing the cost of production, or by increasing the price of products. It can also be due to growth in sales volumes in the expansion of markets or the range of services. Reducing the cost of production can be achieved by reducing such production factors as labor intensity, material intensity of production, and new markets are won only by creating a modern and cutting-edge technology or application present in the innovation context. All of these articles and areas of work must consider and include the planning of profit and profitability.

The use of intangible assets concluded the potential efficiency of business activities and this is due to the relevance of the development and improvement of such an important process of organization of activity of the enterprise, which is planning profit and profitability, intangible assets management of business entities. In this regard, the profitability indicators of the enterprise in the study of the processes of management of intangible assets and the development of their methodological support have important scientific and practical value.


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HI: https://tostpost.com/hi/business/24498-planning-of-profit-and-profitability-of-enterprises-on-the-basis-of-in.html

JA: https://tostpost.com/ja/business/22438-planning-of-profit-and-profitability-of-enterprises-on-the-basis-of-in.html

KK: https://tostpost.com/kk/biznes/40680-zhosparlau-payda-men-rentabel-d-l-k-k-s-poryn-paydalanu-neg-z-nde-mate.html

PL: https://tostpost.com/pl/biznes/38099-planowanie-zysku-i-rentowno-ci-przedsi-biorstw-w-oparciu-o-wykorzystan.html

PT: https://tostpost.com/pt/neg-cios/38264-planejamento-de-lucro-e-a-rentabilidade-das-empresas-atrav-s-do-uso-de.html

TR: https://tostpost.com/tr/business/37308-kar-planlamas-ve-karl-l-k-i-letmelerin-kullan-m-na-dayal-maddi-olmayan.html

UK: https://tostpost.com/uk/b-znes/41179-planuvannya-pributku-ta-rentabel-nost-p-dpri-mstv-na-osnov-vikoristann.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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