Benchmarking: what is it in the business

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2018-03-19 03:26:06

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Benchmarking - what is this term that entered the lexicon of local entrepreneurs much later in management and marketing? In essence, this concept means to find and use in practice, another positive experience. On the one hand, everything is clear and simple, but actually putting this technique into life quite difficult. However, recently this method of business management is among the three most popular. So, benchmarking, what is it? Just a new term or the opportunity to become a successful businessman?

Benchmarking, what is


Benchmarking: pros and cons

The Experience of companies that use benchmarking in practice is not always encouraged to use this technique. There are doubts that the giants of business and representatives of small companies far from each other. Benchmarking of processes is something big and far from our reality. For this reason, the leaders of mid-sized companies don't much care consultants who propose to use the experience of others to solve pressing problems. And experienced marketers who know the technique of benchmarking, what it is and how to apply it in practice, I prefer to work for large companies, not small businesses. In addition, this method implies a two-way exchange of information and experience. That is, to qualify, you have to give. But, despite this, to learn from competitors or foreign partners is possible and even necessary.

Benchmarking examples

Benchmarking: what is it in practice

Aside from routine, which is working day, you will notice hundreds of companies that, one way or another, come into contact with your. They have experience and knowledge, and your task - to make so that they shared their belongings. But do not expect that European suppliers or major manufacturers suddenly want to share with from Russia, its experience. But your partners, dealers, suppliers with whom you have a good relationship, can become suitable candidates for exchange of experience. Besides the prosperity and growth of your business and their interests.

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Benchmarking: examples

The Largest mobile operators in America and Europe create a whole unit, whose main task - the search for, processing and selling information. Any call or sent a message marked on the tower of mobile communication. This information is recorded and the operator based on it can track the movement of people in the city or region. In the modern world the question of location is very important. Therefore, this information is very valuable. To know the demographic composition of the population is one thing, but understanding how many people go and what kind of business is quite different. Therefore, benchmarking brings marketing research to a new level, making them more accurate and directed.

Benchmarking processes

The reasons for the popularity of benchmarking

Benchmarking - what is it? Is the use of someone else's experience, which is very important in the era of globalization of business. Companies understand the importance of the study and the subsequent use of the best achievements of their competitors for their own survival. So, the global competition is one of the reasons for the emergence and development of benchmarking. Not to be outdone by its competitors, all companies regardless of size and scope must continually study and practice the experience in the field of production and business technologies.


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Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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