What is website optimization and why it is needed?

Early to start your online business, it was enough to register for forums, to place information about their products or services, give contact information and wait for calls from potential customers. But times have changed, as the principles of doing business on the Internet. Today, the earnings in the network has become more sophisticated and professional. Many companies have started this kind of activity, greatly increasing competition and, consequently, the cost of the tools of the struggle for supremacy.

Causes

Just imagine, the Internet has several million (or billion?) sites. In addition, every hour a many information resources and web portals. It was the huge number of lies the answer to the question of what to optimize. After all, every website owner strives to ensure that its resource had an enormous attendance. How can we achieve that?

Before search engines became so popular as it is now, people learned about the sites from external sources: television advertising, business cards, articles and reviews. In those days, still don't really know what is Seo. Website optimization in a greater degree began to emerge with the development of search systems that rank resources in the results for particular user queries. Superiority in this case was bought due to the huge number of links to other resources, so that development activities such as selling of links.

Over time the situation has changed, and people began to ask questions about what optimization, Seo, web promotion and Internet marketing. Search engines have become more carefully examine quality sites, unique content and material compliance requests.

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What is optimization?

Optimization – is a complex of measures on bringing the site and its content to comply with the search engines. An important element of optimization is to preserve the readability of the text, i.e. the orientation of the final user and not just for the program.

The search engine Requirements, their standards and rules and determine what is optimization. Among the major include the following categories, the quality of which affects the position of website:

- unique content;

- the authority of the resource;

- number of external links with other resources;

- authority of referring sites and their relevance to the topics;

- the behavior of the user on the site.

Unique content

Special attention should be paid to the originality and uniqueness of the text. Before fit option with a simple transfer of information from one source to another. But today, for such actions the website can make to “blacklist” of the search engines, so that it will not be displayed in the results.

The credibility of the resource

Sites that provide a long period of activity preference than young and barely established. For this reason, it is necessary to actively make sense of what is optimization, especially in the first six months of the site's existence.

Number of links and sources

It is Important to pay attention to those sites where there are links to your site. Most favorably in search results is influenced by references in related topics.

User Conduct

Search engines ensure that the user was pleased with their work. This means that they keep track of his behavior after he switched on the link. If the user stays on the website, browses a few pages, and then another, and returns to the site, then this is the best way affect its position in search results. If there is a great percentage of failures, the rating of the resource will be affected.