Innovation potential: its essence and ways of assessing

The Innovative potential of the organization determines the degree of readiness of the entity to perform tasks that lead to achievement of goals. In other words – the degree of readiness of organization for implementation of the project, providing for the introduction of innovations.

The Innovation potential of any enterprise can be increased only with the simultaneous development of its structural divisions and other components of economic activity. That is why the assessment of this potential is conducted through careful analysis and diagnostic of both internal and external environment of a business entity.

For full consideration of this concept needs further study the internal environment of the organization, which consists of elements that make up its economic system and production capacity. To achieve reliable results of the analysis of these components can be grouped in following topics:

- design unit, providing direction of the company;

- functional, aimed at obtaining a particular result from the work process of employees;

- the resource block is represented by a complex of human, financial, informational and material-technical capacity of the organization;

- organizational - shows the structure, processes and organizational culture;

- administrative unit providing leadership, system and management style.

Innovation potential, like any economic phenomenon, may have such tasks:

- estimation of readiness of enterprise to implement a new project in a particular plane;

- overall rating (in the complex) of the current state of the enterprise for already completed projects.

To sum up the results of the used diagnostic potential are applied and a detailed assessment methodology.

Innovation potential is analysed using a detailed approach during the justification of the innovation or the preparation of the project implementation. The scheme of assessment consists of the following steps:

- describes the quantitative and qualitative requirements for all units to achieve the goal of innovation;

- fixed the actual state of the potential for the same blocks;

- analyzes the strengths and weaknesses of potential;

- compiled a list of work that needs to be done to strengthen the weaknesses of the company.

To carry out diagnostic analysis of the potential necessary to attract highly qualified specialists and modern information base.

In addition to assessment of innovative potential at the organization level, it is appropriate to consider it at the level of the state as a whole.

For Example, the innovative potential of Russia requires urgent analysis and revision of the priority sectors that need upgrading. One of the directions of government reforms – to develop new standards to improve product quality. It is the state with the implementation of economic policy has a significant impact on supply and demand. And the establishment of strict standards for security, energy saving and impact on the environment will create additional incentives for innovative activity of Russian enterprises.

Sufficiently closely connected with the tax system of innovative potential of the country, with stability in the macroeconomic and political environment. As well as the necessary measures to streamline the protection of the rights of organizations and citizens to intellectual property. These areas of development require a tough state of struggle with corruption, which, unfortunately, continues to occupy a priority position in obtaining the necessary documentation.