Internal advertising: types and characteristics

On television, on radio, on the streets and in elevators every day everyone sees a few dozen ads which tells about the product or service. Inadvertently or purposefully, but thanks to this method of communication people acquire the item.

Advertising: what is it for?

Mentioned the word from Latin means "to shout" or "scream", and therein lies the whole point of advertising - to tell about something without the consent of the listener. External or internal is - is information about the product, the seller, the scheduled event or event. Thanks to mass communications, she became the motor trade, and its founder - French physician and journalist Theophrastus Rondo, who first talked about himself in the Newspapers.

What is internal is: types

Everyone has seen the ads in the Elevator, in the office, at the fitness center, and unconsciously drew the conclusion that, maybe get the product or will use the proposed service. This is called the internal or indoor advertising.

Its Main task is to attract the attention of potential consumers of goods and services, but for this to work, it is important to place where a person spends more time. For example, riding public transportation, get a ticket, where on the reverse side an advertisement is placed or rides in the Elevator and also draws attention to information and reading about some of the company.

However, the internal advertising can be divided into in-store (which gives only information about products and promotions at a certain point) and advertising in public places, which can inform about different products.

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The store using POS-materials attract usually attention to items you want to sell faster and to distinguish among competitors, i.e. to stimulate a purchase decision. The main carriers here are:

• Design and presentation of character (racks, cabinets, tasting tables).
• Floor graphics.
• Pendant designs – mobiles (model products), plaster casts or lures (table with drawings that are attached to the shelf with the help of flexible plastic feet).
• Printing advertising-posters, leaflets, stickers, flags.

Advertising exposure in a shop performs tasks such as informing the customer about the product, familiarity with the quality and features of the product and the reminder of the related products.

Advertising in public places

The Interior is no less effective and sometimes even more beneficial, as it is not considered Intrusive, often annoying potential customers. A good example is the advertisement in the Elevator, where she is able to cover almost 100% of its target audience. In addition, for the number of retries do not charge extra, such as on television or radio, there is only paid for the time during which slack is about taxi, about pizza, about connecting the Internet and television - everything that a person needs for home improvement and meet the requirements.

But it is necessary to devote more time to developing such ads that could interest a person can become a client. The text needs to be brief, the picture is bright, but not off-putting, and people should immediately get the gist of what was going on, and not to re-read several times. Necessarily the presence of all the contacts that the client was able to immediately call.

What else has the means of internal advertising, and where it can be found? To attract the consumer's attention can be when he's waiting for something, for example, standing in line at the Bank or sitting in the clinic. Then he enjoyed studying all available in front of the eyes information and maybe use it and will buy the product. The main thing that the advertising was appropriate.

So, banks place information about their products: mortgages, loans, deposits and acquiring debit and credit cards. Hospitals offer information about drugs, but, for example, in fitness centers advertising can be not only the heart but also about the related sports goods in a particular store with which cooperation has been established.

Advantages

Before you decide what advertising to spread information about themselves, it is worth noting its advantages and disadvantages, and then choose the production of outdoor, interior advertising.

Analyze the benefits of indoor advertising:

• Great coverage
• The impact on the target audience;
• Prolonged and repeated contact with potential customers;
• No annoying customers;
• Gives you the opportunity to inform about promotions and special offers.

Thus, advertising in a public place or in public transport can increase brand awareness and increase sales of goods or services.

Disadvantages

Like other types, indoor advertising has the advantages listed above, and disadvantages to be aware of each advertiser. Legislation practically does not regulate this type of advertising, but this has not only advantages, but disadvantages:

1. The Main thing is that if is not like, for example, a fitness centre, a service companyor the head office, it will not be posted and the reason is not specified.
2. It is Very difficult to calculate the effectiveness of such advertising: how many people saw the information about the product in the Elevator, came for the purchase or how many people felt that it failed.
3. In each public place, the price and terms of accommodation set the Manager of this place, and it is also not controlled by anyone.

Native advertising: photo and example

Understanding of how it should look like is, comes after it will examine successful examples and know your target audience. We should start. Need to know what target audience, what kind of entertainment chooses where can buy goods and rides the public transport.

For Example, you sell baby products, and hence, target audience – young mothers with kids who love to go shopping and ride the Elevator several times, as go for a walk. Someone definitely enjoys and public transport, but it is necessary to calculate this percentage, so that the inner is not unprofitable.