Ideas of names for an online store in the Network hovering enough. Most of them suffers from repeated repetitions on a variety of web resources. And so you want to opening own business, something unusual and, most importantly, effective. How, for example, should be a good name for an online clothing store? After all, the phrase "How you name the boat..." despite the banality, its relevance is not lost.
The Sonorous and the original name of the Internet-shop you should choose once and for all. To change it along the way is not recommended. Let us define the main factors needing attention in the selection.
A Feature of Internet shops is that each of them has domain. That is, the address of the website which is a "working platform". Domain indicated in the address bar in a certain set of letters, and the name of your offspring should be selected with an eye to this factor.
Let's look at the basic criteria, to neglect that when you choose not worth it. And they are:
Now let us decipher all of the above in more detail. What it means to reach the target audience? This is to bring your idea to meet a number of factors, including age and gender, price and social (i.e. membership of a particular group or stratum).
As for price range, basically three of them. Low products cheap market segment, the middle one is a bit more expensive, and high - with the emphasis on quality and prestige of the brand. Most shops, including virtual, focused on the middle-class buyers.
Your task is to clearly define, to whom you will sell your product. Name for an online store should convey a sense of its price range. So, goods of economy class will be an organic look under the comic guise of playful, casual and simple enough. If your goal is the establishment of expensive and prestigious online store the name you should choose a more pathetic and exclusive.
Differences by gender suggest the orientation on the gender of the buyer. Title women's online shops - elegant, Flirty, gentle. Products for men to sell officially under the strict guise. Name for a children's online store - comic, evocative with the fairy tales.
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Consider dividing customers according to age. Here, too, there are several categories:
We might imagine that shopping in a virtual environment is typical mainly for the young generation - up to 30 years. If you sell goods to people in middle age, your sign needs to be calm, dignified and harmonious. Name for an online store youth products may contain spoken phrase with elements of slang.
Take into Account the social factor is even more difficult because it involves division by interest, lifestyle, preferred religion, and even subcultures.
To the name as fully as possible consistent with the product, widely used principle of associativity. So, perfumes have many mentally causes feeling of tenderness, underwear - sexuality. Achieving occurrence in the brain of a buyer of the necessary associations, you will make a giant leap toward your goal.
In Any case, the title should not be too difficult. "Peremudril", you risk the buyer just do not going to be able to remember it. Not to mention the problems with SEO-optimization.
Another key point is uniqueness. Biggest mistake in copying the signs of competitors. Your case is isolated, remember that.
A language Feature that all domain names are written in Latin. Meanwhile, many people it is hard to absorb foreign words. Unfortunately, this is another trap. Creating a name with a complex combination of letters, you run the risk of ruining the idea in the Bud.
What is the stop list? Try once and for all get rid of the words included in the list of long ago bored and do not cause nothing but irritation. Most often it is due to all the teeth of the consoles best, vip, elite, shop, top, or designate a product gift, perfume, books, CD.
Here are some tips which can help you in this difficult task:
That's the most win-win words for always and everywhere:
The Task of inventing names - in a good combining the right words with the easy transliteration it in a domain name. The problem is that most of the existing domains has long been firmly occupied. Many wanted to purchase a fitting name. If you - one of them, you should know that such a service can provide its specialized agencies.
When choosing its owners allowed many serious mistakes. The main thing that it coincided with the name of the store. Then the address of your site will be easier to remember and type in the search string.
Is it possible to do without any title, limited to, say, ip address? At the same time saving on the domain name!
Figures to the client, as a rule, do not say anything and rarely remembered. Spend to buy a decent domain with a sonorous, memorable and easy name, we will make for our online store a lot.
It's no secret that shorter names are remembered easier. By cybersquatters (hunters domain names) is buying a sonorous and short names and their subsequent resale for a very decent money. A long name is good only when the site is extremely narrow topics include the main keyword. In this case, a good SEO shop you provided.
Even a short name to be associated with something. It may not be just a set of meaningless letters or numbers. In a pinch, a good acronym from the first letters of the name of the store (if it is, for example, of three or more words).
The pronunciation of the domain name in the Russian language version should also be unambiguous. Many Latin letters Russian-speaking users read differently (especially those who are not good at languages). In such cases, there is a risk that what you say on the phone the name when typing in the address bar will shamelessly distort and will not be on your website.
To use Cyrillic domain name is not recommended. She's still so stuck on the Internet that various programs can be reflected as a set of special characters that are meaningless to me.
Unpronounceable names requiring letter-by-letter dictation by phone almost every second customer is, should also be avoided. Possible prefer domains that do not contain hyphens or numbers. The latter should be used only when they are common sense. For example, 24 (mode of operation your company - around the clock). In other cases, the numbers in the domain that do not contain any meaning, it is unnecessary.
The domain Name as the name for the online store must match the severity of the site. Unless you're planning to sell balloons and crackers, and avoid "gay" slang words which will significantly reduce the prestige of your decent online store especially when it comes to selling expensive equipment, jewelry or HVAC equipment.
Try the part of the domain name does not include geographical terms, mentions of the city and region. Who knows what will unfold your business through another year. Perhaps you will come to a completely new level. The name of the native settlement in the address bar will significantly limit you in the search for new customers.
Negative and regressive words and prefixes "not" in the title is best avoided, and superstition here at anything. Human minds tend to "ignore" these consoles, and the meaning is just the opposite. Better to focus on a positive and cheerful attitude.
Lack of originality - are also a serious problem. How not to get lost among the many shops of competitors? Anyway, the head smash will have. At least, not a sin to splurge on the services of specialists for naming.
All of the selected options check the above criteria and think about which of them maximally work. You do not have to change it quickly after some time? Can ideally work under a given name for an unlimited time? Of course, domain is subject to change. Technically, it is easy to do. But if you are looking to turn their name into a brand, such replacement you absolutely nowhere. Better to spend some time, money and efforts on recruitment the most successful and beautiful name online store now than a year later to change the logo, re-print business cards can also be used to edit the ads contextual advertising.
Article in other languages:
AR: https://tostpost.com/ar/business/21841-how-to-come-up-with-a-name-for-an-online-store.html
BE: https://tostpost.com/be/b-znes/39260-yak-prydumac-nazvu-dlya-nternet-kramy.html
DE: https://tostpost.com/de/business/39191-wie-kommen-sie-mit-einem-namen-f-r-einen-online-shop.html
ES: https://tostpost.com/es/centro-de/38921-c-mo-inventar-un-nombre-para-una-tienda-online.html
HI: https://tostpost.com/hi/business/23321-how-to-come-up-with-a-name-for-an-online-store.html
JA: https://tostpost.com/ja/business/21356-how-to-come-up-with-a-name-for-an-online-store.html
KK: https://tostpost.com/kk/biznes/39636-alay-oylap-atauy-sh-n-internet-d-kenn.html
PL: https://tostpost.com/pl/biznes/41339-jak-wymy-li-nazw-dla-sklepu-internetowego.html
PT: https://tostpost.com/pt/neg-cios/40996-como-chegar-a-um-nome-para-a-loja-online.html
TR: https://tostpost.com/tr/business/36170-gibi-gelip-ba-l-k-online-al-veri-i-in.html
UK: https://tostpost.com/uk/b-znes/40094-yak-pridumati-nazvu-dlya-nternet-magazinu.html
ZH: https://tostpost.com/zh/business/44033-how-to-come-up-with-a-name-for-an-online-store.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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