The Pyaterochka stores in Moscow: addresses, opening hours, discounts and promotions

One of the most recognizable and largest retail brands include Russia «Pyaterochka». This Corporation, which began its presence in the retail market in St. Petersburg today is actively developing in Moscow and many other Russian cities. Among its main competitive advantages — low price, good service, large-scale geography of outlets. “Pyaterochka” - an attractive employer as well as prospective franchisor.

This brand belongs to the holding X5, which owns a number of other major businesses in the retail trade and has extensive experience in the development of the markets using different marketing strategies. What are the most notable historical facts about the company «Pyaterochka”? How to see contact information for the relevant shops, and discounts and promotions offered by the company?

General information about the network of “Pyaterochka”

A Chain of stores «Pyaterochka» (Moscow, Saint Petersburg and other largest cities included in the geographic presence of the brand) one of the most famous corporations in the sphere of retail trade. “Pyaterochka” presented more than 7 thousand stores and is the core business of the holding X5, which owns the network. Its share of revenue — about 76% in the group of companies.

The Range of products that offer buyers stores «Pyaterochka» in Moscow and other cities, has about 4,500 items. The average area of retail outlets, which are included in the network is approximately 394 square meters. It will be useful to familiarize yourself with the basic information about the company X5, which owns ‘Pyaterochka».

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Holding X5: launch of retail chains and brand promotion

Holding X5 appeared on the Russian market in 2006. But by that time the network of “Pyaterochka” has worked. The first commercial brand owned by the founders of the relevant group companies, was “Perekriostok”.

In 1995, opened the first store of the retail network in Moscow in 1996, he joined the international organization of the Food Business Forum.

In 1999, founded a network of “Pyaterochka». The first store under the appropriate brand was opened in St. Petersburg. By early 2000 there were 17 new shops of the trading network.

As noted in the press, “Pyaterochka” became one of the first brands developing in the discounter format, quite new for the Russian market. The essence of the business model is to use the 3 key competitive advantages:

• Optimized utilization of the infrastructure management business;
• Establishment of sustainable channels of procurement;
• Ensure great speed at the level of individual outlets.

This system gives the retail firm the ability to significantly reduce management costs and reduce the cost of procurement. However, in many cases, the relevant preference is achieved by reducing the range of products compared to standard grocery store.

A New concept of sales proposed by the founders of “Pyaterochka”, has become, above all, competitive in relation to wholesale markets as outlets, an alternative to the more expensive stores and therefore attractive for citizens. In “Pyaterochka” many types of popular products — for example, tea and coffee were sold even cheaper than in the markets. In General, the business model of the trading network did not anticipate the use of high margins on goods that were allowed to provide competitive prices.

As noted by the managers of the Corporation in a media interview, “Pyaterochka», on the one hand, leveraging Western experience as a discounter, could provide a wider range of products than the average foreign discounter. In particular, sufficiently widely on the shelves was submitted to fresh food. This feature, significantly, was due to the specifics of consumer behavior of Russians: if citizens of Western countries are purchased in the grocery shopping 1-2 times a week, the Russian buyers — and sometimes several times a day.

“Pyaterochka” as a brand along with the ability to offer products at competitive prices has gained prominence as a trading network with a fairly high level of service. For this, the Corporation was introduced a special system of personnel selection.

The Successful development of a new brand and contributed to the economic situation in the country — in the early 2000s, she began to improve, consumer demand became more dynamic. At the same time, in a fairly expensive foreign currency privileged position in the implementation in the retail sector in many cases domestic goods. This contributed, along with the pricing discounter growth dynamics of sales of the product concerned and the development of local production facilities in Russia.

In 2001 there were stores «Pyaterochka» in Moscow. In 2003, the brand has also started to develop according to the franchising principle — later in the article we consider the features of the respective affiliate programs. In 2004, the stores “Pyaterochka” was opened in Ukraine andKazakhstan. In 2005, the brand went IPO, opening a listing on the London stock exchange.

In 2006, “Pyaterochka” and “Perekriostok” were United in holding X5. By the time we opened more than 600 retail outlets under their respective brands.

In 2007, the stores “Pyaterochka” was opened in Nizhny Novgorod region. The brand started to develop actively in the Russian regions. In 2010 “Pyaterochka” appeared in the Tambov region in 2011-m — in Karelia, Bryansk, Ivanovo and Smolensk regions. Now brands holding X5 is one of the largest in the retail trade of the Russian Federation.

Stores «Pyaterochka» in Moscow and other Russian cities gained the highest popularity. They are interesting not only buyers: many entrepreneurs seeking to open a business franchise model, we offer the X5. Consider its features.

Development of the brand «Pyaterochka”: franchising

The Founders of the holding X5 develop franchise programs, as we noted above, since 2003. In accordance with modern concepts of promotion of brands belonging to this group of companies, entrepreneur, signed with X5 the franchise contract, is able in a short time to run the business with high turnover. The main advantage of this model of commercial partnership for the outlet owner — the involvement of well-established models of business management.

So, a franchise of “Pyaterochka” gives the entrepreneur the ability to:

• Use the help of consultants X5 when starting a business;
• To use the IT infrastructure of the brand;
• Use proven marketing scheme, advertising and promotion;
• Use proven logistics schemes;
• Train staff in various positions.

Another major advantage of franchising from X5 — the opportunity to take the goods for realization. It is also worth noting that the holding does not take their partners for franchising royalties.

Largely because of the marked advantages of stores «Pyaterochka» in Moscow and other cities of Russia are opened so rapidly. The entrepreneur with the opportunity to develop the business according to schemes, as well as with the use of the infrastructure resources of a major brand, will welcome the prospects of cooperation with the Corporation. And not only he, but, for example, his creditors or investors.

One of the notable nuances of the development of this trading network — a rebranding. Learn its features.

Development of the trade network “Pyaterochka”: re-branding

A large-Scale rebranding of the network of “Pyaterochka” was implemented in 2013. Task managers began upgrading the appearance of stores, assortment, improvement of quality of sold goods and services. In the framework of new approaches to network development have opened franchise outlets. Has been updated and the logo «Pyaterochka».

A Change in the concept of brand development was connected with new trends in the market. Buyers have become more demanding, retailers have begun to expect more high quality products and service. Due to the rebranding of “Pyaterochka” added more fresh products, expanded the range of fruits, vegetables. In many regions in the trade network increased the share of local goods. Great attention was paid to the expansion of retail space «Pyaterochka».

Branding, experts say, was necessary because of the high competition. In the cities where corporations actively unfolded the activities of other major trading firm, is able to offer customers competitive prices and good service.

Jobs store «Pyaterochka» in Moscow also wanted to make more attractive: both in terms of remuneration and terms of career prospects. The same can be said about other cities of the brand presence. Work in Moscow in the stores “Pyaterochka” can be an attractive opportunity to get a store located relatively close to the house of the employee — the extensive geography of activities of the Corporation. Of course, the requirements for candidates for certain positions in the “Pyaterochka” can be quite high — from the time the first stores under this brand, as we noted above, the Corporation implemented a special recruitment program.

Apart from the rebranding, this trading network provides a competitive advantage in the market by offering customers a variety of discount programs and promotions designed to increase customer loyalty. Examine their features in more detail.

Brand “Pyaterochka” in the retail market: increasing consumer loyalty

Discounts in stores «Pyaterochka» in Moscow and other Russian cities, in which there is a brand and promotions are offered to customers on a regular basis.

Among the most remarkable sentences of the appropriate type — the campaign under which customers returns of 0.5% of all purchases to the credit card if it is issued «Sberbank» within the program “Thanks”. The appropriate amount the person receives the right to spend in any shop having with the «Sberbank» partnership agreement.

Another notable program to attract customers from “Pyaterochka” - providing discount of 55 roubles per transaction. This action was implemented in April 2016. Its essence lies in the fact that man, having made purchase in any shop «Pyaterochka» in the amount of 555 rubles and above to receive a special slip to cash a check. During subsequent purchases in the period under review, the shares of employees upon presentation of the slip received a discount of 55 rubles 1 check. In this case, however, it was impossible to pay for purchase only through the slips, and discounts with multiple stacking. To cash them was also impossible. In addition, after the presentation of each slip is withdrawn by the cashier.

Promotional products

Of Course, held a traditional contest the store «Pyaterochka». Moscow and many other cities brand presence are characterized by a high level of competition in the retail market so retailers have to constantly compete in terms of offers, buyers low prices. As to keep them below market proposals is difficult, companies prefer to allocate a certain percentage range of promotional products — one that is implemented at a discount in a certain period of time. Its value can be tens of percent.

Among the main factors that can motivate the person to visit the store «Pyaterochka» a - shares today. Moscow, despite the fact that it is considered one of the most solvent markets, is the town where low price is an undeniable competitive advantage of any brand presence in the retail market. About current offers on these or other products «Pyaterochka» inform the buyer in different ways - through the online catalogs, through the distribution of printed materials in the stores or through a partner organization.

Brand “Pyaterochka” opening hours

Convenient for the buyer hours of operation outlets — another important competitive advantage for the modern brand on the retail market. A man planning a regular purchase, it is important to know what is located near his house shop «Pyaterochka” mode. Moscow — a city where the buying activity starts quite early and continues until the late hours. It is not surprising that in the capital of the stores “Pyaterochka” work from 8 till 22 o'clock.

Muscovite, thus, can manage to run for groceries how to work — if, for example, his working day starts at 9, and at the end of the working day, located in a convenient place store «Pyaterochka». Mode of operation (Moscow, in this sense, of course, not unique city) is significant competitive advantage of brand presence in the retail market, but not less significant factor attracting the interest of buyers to the store — its geography. The location of certain outlets in some cases becomes a key argument about the emergence of a human desire to visit a particular store.

Geography outlets of the brand

Learn where the shops are “Pyaterochka» in Moscow. Address them, we note, meet the most different areas of the Russian capital. So, the opportunity to purchase in “Pyaterochka” is the residents of the outlying districts of Moscow. For example, the outlet under before the brand is St. Biryulevskaya, 13 K. 1. If we talk about the North of the capital — store “Pyaterochka” available in Bibirevo, Muranowska street, 12. In Strogino point within the corresponding network at the address Tallinn, 26. If we talk about the districts that are located closer to the center, store «Pyaterochka” there is, for example, in running the district, at ul Raskovoy, 14.

Of Course, this is only a small portion of the outlets belonging to the brand. There are shops that are located closer to the center, there are those that are adjacent to the Moscow ring road. Appropriate there are shops both in business and residential areas of the capital. Purchase products Muscovites can directly about work and close to home.

Store locations “Pyaterochka” is quite convenient both from the point of view of shopping by car, and in terms of transport accessibility by metro or by bus. Thus, we can say that in a very large-scale geography of presented stores «Pyaterochka» in Moscow. Address those or other outlets more specifically, you can find through this web site or by contacting on the phone to consultants of the company.

Contact «Pyaterochka”: phones

Where to call? It is noteworthy that are not in such a big spectrum, as the addresses of the outlets “Pyaterochka”, phone shops. Moscow, Saint Petersburg or any other city can be explored for the location of specific retail outlets through the line of product support services through a single multi-channel and a free phone. The buyer can call “Pyaterochka” the number + 7 800 555 55 05 and ask questions to the consultants. If necessary, the call will be redirected to the appropriate Department. On the telephone line Corporation you can try to find out, for example, where are the nearest relative to the current location of the buyer stores «Pyaterochka» in Moscow, how to get to them by car orusing the public transport.

Note that the required information can be presented not only in relation to the shops in the capital but in other Russian cities.

Summary

So, we have studied the basic facts about one of the most famous corporations in the Russian retail — about the brand «Pyaterochka». Opening hours of shops (Moscow, of course, is characterized by greater duration, than many other cities), the location of specific retail outlets, especially to get to them are publicly available online, in catalogs distributed by the store, and, if necessary, information may be requested by buyer by multichannel phone of the company.

“Pyaterochka”, like the other famous brand retailers “Perekriostok”, is a holding company X5. In the retail market the company is developing with the use of different strategies, among them — franchising. Under the relevant areas of partnership entrepreneurs have the opportunity to develop business using the advice and infrastructural resources of the holding company.

The Brand “Pyaterochka” is its competitiveness through a variety of programs to attract buyers. Discounts in the store «Pyaterochka» today in Moscow and other Russian cities are offered to clients retail outlets regularly. Action — one effective tool of loyalty, are also often held by the company. Information about customer engagement programs distributed by the managers of the brand in different ways. The buyer can take a printed catalog of the store «Pyaterochka» in Moscow or any other city in the purchase of goods, use of online resources, which reflects the information on discounts and promotions.

The geographic presence of the brand is very ambitious. If to speak about Moscow, the stores “Pyaterochka” can be found in almost any part of the capital.