A detailed business plan flower shop

In our difficult time many people dream of owning your own business which will provide small but stable income. The opening of the flower shop can be not only profitable, but enjoyable hobby.

At the initial stage, let it be just a small kiosk or pavilion, and when things go well, you can think about expanding.
But do not hurry to grasp at first liked the idea, must give careful consideration to, making a competent business plan for a flower shop.

The intricacies of flower business

As a rule, the flower shop is women's business, since it arises from a hobby. However, there are men who are not averse to earn extra money on the love of the beautiful. In this case, we can safely say that the smell of money, and very, very nice.

Starting a flower business, the first thing you need to decide – this type of store. Whether it's a huge flower shop in the city centre or a small tent on the outskirts, a private matter. It all depends on financial possibilities, but it would be better to start small, studying the pre-market. Besides, this is a great opportunity to gain invaluable experience.

As flowers – perishable goods, it may create some difficulties that need to be considered in a mandatory manner, making a business plan is flower shop with the calculations.

So opening a trading point for the sale of flowers, it is worth examining the types of services currently available from similar stores in a particular area. Definitely need to come up with something unique and different from the standard set of ideas. Because without flowers no cost, no special event, and some events require wholesale purchase, should develop a system of discounts, for example, to sell a specific kind of colors at a discount in certain day of week or adjust the price depending on the holiday or celebration.

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Only when you take into account all the basic intricacies of flower business, you can begin to develop a detailed business plan flower shop. Even the caveat that most of the procurement of imported, requires the store owner to get acquainted with the customs code.

How to open a flower shop? A business plan with preliminary calculations

Business plan – this is the document which should be carefully and well thought out, designed and described all the details of discoveries of your own, such as:

• The Description and list of services that will offer store.
• Organizational matters.
• Design a PI or LLC, statement on the account in all regulatory bodies, registration of licenses and other necessary documents.
• Preparation of premises – hire, repair and design.
• Registration of contracts with suppliers.
• Search.
• Ad campaign.

Asking the question “How to write a business plan flower shop?" you can't ignore the financial side of the question, even if the numbers are approximate and may vary in the range of 5-10 thousand rubles.

As a rule, the amount of expenses depends on the size of the outlet.

So, that's finished business plan is flower shop with the calculations as follows:

• Room rental – 20-25 thousand RUB.
• Procurement of equipment – 20-30 thousand rubles.
• Procurement of goods – 20-30 thousand rubles.
• Salaries of staff – 15-20 thousand rubles.
• Contingencies – 3-5 thousand.

Total: 78-100 thousand.

Depending on how far away the base provider of the shopping center, will also depend on the availability of such expenditure as “transportation costs”. Of course, if you have your own means of transportation, the amount spent on delivery of goods, will greatly differ from the sum of delivery on a leased car or auto vendor.

A business plan for a flower shop, a sample of which is presented above, involves consideration of losses from damaged or unsold goods.

What legal form to choose for flower shop?

If the future the company will have the status of “LTD”, it is the best option for business with multiple partners, since this type of legal form allows

• Base business with little investment.
• The Risks for investors are limited to own finances.
• Associates or investors have the same rights that matters in the solution of managerial and organizational issues.

But if all the same it is planned to open one small retail outlets, and the owner will act as the seller, it is advisable to draw up “SP”.

If the outlet is already available, it is sufficient to simply obtain permission to trade flowers.

What are the stores?

Flower shops are of several types and, as a rule, are as follows:

• A Small point of sale at the exit of the subway or in a subway (kiosk or pavilion).
• A Small shop inside a large shopping centre, supermarket or market.
• Floral boutique in the city centre or at the Mall.
• Shop on the Internet.

Howchoose a place to trade flowers?

Opening a flower shop, a business plan which also involves the proper location, should be performed given the high number of people. It can be metro, bus, shopping markets. In short, the place should be as crowded. This will help to increase the number of potential customers.

The Amount spent on the payment of the room must be included in the business plan flower shop as an initial investment because to make money on the rent can not earlier than six months.

Equipment for flower business

A Very important point in the arrangement of the outlets with flowers – hardware, namely Windows. It should not be just an ordinary exhibition shelves, and special refrigeration equipment to perishable goods such as flowers, will always look presentable. This refrigerator always maintained the desired temperature and lighting.

The Necessary shelves, podiums, stands, racks, and other furniture, which can be manufactured to order, given the characteristics of the room. The walls in the hall is better to draw in warm pastel colours to their background more than looked the goods. To visually expand the space and give the interior an unusual and original look, help of the mirror.

Dividing the room into zones, should be separately potted flowers and flower cut. This option will help the buyer faster to navigate and determine the purchase.

Do Not forget about lighting inside the outlets, the additional cost which also must be included in the business plan flower shop. This is especially important if there are indoor plants that need constant light.

Recruitment

If trade of flowers is not just a business but a hobby, then most likely, you should think about the presence of experienced seller-florist. People working at this position do not need to have specialized education, the main thing – good taste, ability to interest the buyer and work experience in similar positions.

Important qualities for a florist are a pleasant appearance, competent speech and kindness, not for nothing do they say: "can't smile don't open a shop”.

The Salary of a florist may differ depending on the region in which the store is located, and, of course, from his professional qualities.The most ideal option for payroll – salary plus percentage rate. Only in this case, the seller will be motivated to sell more products daily. All these features of calculation and payment of wages to personnel necessary to take into account composing a business plan is flower shop with the calculations.

Analyzing the market

Opening his own business at the initial stage it is necessary to analyze competing structures. And the flower business is no exception. It is important to remember that for open conventional outlets only money, but to open a profitable business requires more and well-developed and thoughtful business plan flower shop, with a financial model which you can see in the next section.

Thus, market analysis helps to understand who will have to compete and what it needs. Today without competition in this kind of business can not do, because it is quite actively developed in recent years.

Business plan flower shop: an example with calculations

We offer as an example the model is a rough sketch in order to have an idea about what points to include and not to be missed. To compose a business plan flower shop, the most suitable for a particular situation, you should use the advice and assistance of a professional consultant.

• The goal of the project – opening a flower shop in the village with a population of 800 thousand people.
• Start-up capital – $ 1 million, 300 000 of which own funds, and 700 000 – credit.
• Expected profit – 900 000 RUB. per year.
• Return – 12 months.
• Margin & ndash; 30 %.

The Preliminary estimate of the initial investment looks like this:

• Shopping shawl size 30 square meters, delivery and Assembly – 600, 000.
• Business equipment & tools – 100,000 rubles.
• Refrigeration & ndash; 200, 000.
• Paperwork – 30 000 RUB.
• Design Services and advertising costs – 70, 000.
• Procurement of goods – 120, 000.
• Other expenses – 30 000 rubles.

The Total sum will amount to 1 150 000 RUB.

Legal form – the individual entrepreneur.

The tax System – simplified (STS).

Outlet is located in the residential area of the city, near the bus stop. Main customers will be the residents of the district age group from 25 to 60 years, and that 25 thousand people from the total population. According to statistical figures, about 70%, or 17.5 million, buy flowers once a year. The average purchase price is 600 rubles, therefore,17.5 x 600 = 10.5 million rubles – the annual capacity of the market.

However, given the presence of two competing points in the district, for each of the three will have a profit of about $ 3.5 million per year, and taking into account public holidays, plus 20% of the total income for the year. A total of about 4.2 million rubles per year.

Business plan for a flower shop, a sample of which is attached, also includes monthly expenses of the enterprise, such as:

• Payroll/4 – 10 000 + 2% of sales (8 000 rubles), respectively – 72 000 RUB. per month and 864 000 rubles a year.
• Contributions to the social insurance – 18 000 RUB per month and 216 000 RUB. per year.
• Rent a land plot of 25 000 rubles. per month, 300 000 RUB per year.
• Payment for services – 10 000 per month and 120,000 a year.
• Damages & ndash; 15% of the amount spent on procurement of goods – 18 000 per month and 216 000 per year.
• Communal – 5 000 per month and 60,000 per year.
• Transport – 10 000 per month and 120,000 a year.
• Other expenses – 10 000 per month and 120,000 a year.

As a result, the total amount of monthly expenses – 168 000 rubles. per month and 2 016 000 per year.

Ready business plan flower shop demonstrates the estimated annual income which is 4 200 000 RUB. per year, and the cost of expenses equal to the amount of one-time investment and monthly costs, that is – 3 166 000. Consequently, the gross profit amount for the year will be equal to 1 034 000 rubles., and after taxes it will amount to – 878 900 RUB. in net profit.

Smart marketing

Opening his own business, every entrepreneur tries to take into account all the features of the selected case. However, it often happens that in haste forgotten one of the main conditions of success – campaign.

Advertising – the binding item of the plan, without which now anywhere, because, as you know, she – a work in progress.

The First thing you need to make a marketing outline, namely a rough business plan is an example of the calculations. Flower shop, just like any other, requires proper feeding. Advertising costs are not too high, but the result will be satisfied with any owner of the business.

There are many types of advertising campaigns, but the most effective for this store are:

• Publication in magazines, Newspapers, and online publications.
• Advertising on radio and television.
• Street billboards.

As a rule, the choice of the type of advertising depends on the financial capacity of the entrepreneur.

As you consider the interior of the store, that is its exterior design. The sign is also important, so it should be as attracting the attention of passers-by who must, in passing, to remember the cute floral boutique with a beautiful storefront and splashy sign. Thus, ordinary passers-by can become potential customers.

The number of clients affects not only the appearance of the shop, friendly seller and great assortment. The buyer also wants to see a good price on the formation of which is affected by two factors:

• The quality of the product.
• The Price of similar goods in competing organizations.

In pursuit of the client not to sell at a loss, should think of something original, its own system of discounts. For example, if the customer wants to buy three roses, we should offer him to buy five and make a modest gift in the form of a small bouquet of daisies.

Assessing the risks

In the business of selling flowers, as in any other, there is the concept of “risk” that you need to consider when making a business plan flower shop. Like flowers can't be kept forever: if it is not sold within a few days, the owner will have losses instead of profits. Wilting bouquets fit for a funeral ceremony, and then, if you find a buyer.

The Purchase of wholesale goods also suggests the probability of losses, as in big parties can get flowers with broken stems and torn petals, because to consider during the purchase each simply impossible. To avoid these unexpected costs, you must make the purchase in small batches. This will provide an opportunity to assess the status of floral products.

If the flower trade will be profitable in a specific region should consider the possibility of opening an online flower shop. However, this option would be relevant even in the case of bad developing trade.