“Eldorado” is a famous Russian network, which specializiruetsya on the implementation of various equipment for the home. In 2012 she took second place in popularity after “is”. Started a company man, whose name is Igor Yakovlev. He subsequently held the post of President in the firm.
For the First time about the existence of Russians heard in mid-1994 (staff “Eldorado” this is confirmed), because it was then solemnly thrown open the doors of the first store in the city of Samara. In 2005 a large company, called Dixons Group, which sells electronics, has received the right to manage the company “Eldorado” until 2011. According to the contract, the price of this transaction was approximately two billion dollars.
In mid-2005, managing the firm “Eldorado” expanded sales network by opening their own salons equipment all over Russia. Four years later worked for 480 points of sale (opinions about “Eldorado” this is confirmed).
In 2009, the entire network engaged in the sale of mobile phones were sold to mobile operator "MTS".
In 2008, the tax authorities have any questions for one of the company representatives. He faces a charge of tax evasion to the state totaling 15 billion rubles. After the scandal out of the media, the creditor banks demanded from the company ahead of time to pay all the debts in the repayment of loans, which at the time was $ 400 million. Simultaneously, the suppliers stopped delivering goods to the warehouses of the company.
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The Firm selling electronics saved the Czech company PPF, which provided the owner of “Eldorado” a loan of $ 500 million.
In mid-2008, the President of the company Yakovlev sold the 39 percent stake in the company-the creditor PPF, 11% of the securities went to the Italian insurance company called Assicurazioni Generali. The total amount of the transaction is approximately $ 600 million.
In Winter 2010, PPF bought 11% stake in Assicurazioni Generali, and then began to have a controlling stake.
In the Summer of 2011, the Czech company bought the remaining stake, becoming the full owner of the trade network. The transaction price amounted to 625 million dollars.
In the Summer of 2013 “is” has received permission from the state and successfully carried out the acquisition of the network “Eldorado”, the company from Czech Republic.
In 2017, the company “is” and “Eldorado” was bought from the previous owners company “Safmar”.
The store Owners in 2010 decided to open the points for accepting old equipment. People can bring broken or obsolete equipment and exchange it for new equipment with a small surcharge. The result of this idea just two years were disposed of about a million instances of the used equipment.
At the end of 2012 the number of stores operating under the brand “Eldorado”, was fixed at 400. They were discovered in 170 cities of the country.
As of the beginning of 2013 the network was 430 shops and points of delivery of the goods. Also constantly employed 300 additional branches. Buyers can purchase consumer electronics at these stores in 450 cities across the country.
In 2007, the company earned about 6 billion dollars due to successful sales. After 3 years, the company revenue was more than $ 90 million. In 2012, the share of sales of the company exceeded RUB 115 billion.
The Company had its own trade brand. Goods produced mainly in two countries: China and Turkey. Further production was shipped to Russia in the disassembled into parts to reduce the tax and duty payment on import. Collected equipment is already in Kaliningrad by several famous companies.
In 2006, the share of sales of goods amounted to 10% of the total. Two years later, the share of sales has declined by a few points.
The company is Now “Eldorado” is a leader by volume of realization of goods for everyday life, both in our country and in many States of Eastern Europe. In this retail chain stores you will find a wide range of home appliances for various purposes for every taste and purse (reviews cashiers of “Eldorado” this is confirmed). Under this trademark there are about 700 of fairly large shops. For more successful deliveries and sales of goods at the most reasonable prices, the owners of the network have signed contracts with such well-known manufacturers like Samsung, Bosch, Panasonic, L&G etc.
In the stores a wide range of modern appliances:
The Company “Eldorado” offers its customers (since 2008) high quality services for the delivery and installation of any purchased in its stores and electronics (feedback workers “Eldorado” isconfirm). This Federal project was called HiTechnic. A year after opening it was named the most popular service center in our country.
In 2009, trading company opened several stores showrooms under the name of HiTouch. They are premium products, and exclusive technical development.
With each passing day shopping the company strives to become even better for their customers. Every year more and more points of sales, which exhibits high quality goods at competitive prices. Constantly rekonstruiruet trading rooms, there are points of issue purchases online.
Judging by the reviews on TVs from “Eldorado” purchases made on the website of the company, relished by the Russian and foreign public. However, the delivery of bulky cargo was very expensive.
Advantages include the quickness of couriers who come to customers quickly and in the promised time. Reviews on delivery “Eldorado” confirm the quality of the work of the Department stores. By organizing various campaigns, prices for some categories of products become lower and lower.
According to the reviews “Eldorado”, the official website of the company can be found quickly on request. After a recent update of the resource, according to buyers, it has become a modern, easy to use, simple and clear.
On the main page of the site the developers have placed a large company logo, service menu, for the convenience of customers, contact a hotline and a basket to view the selected items.
Also on the main page the user can enter in a search block is interested in the product or choose it from the menu that appears.
In addition, on the page of the online resource there are several ad blocks, pictures with price tags picks of the day, the conditions for granting discounts, the website also presents the popular products that are bought most often.
More on the official site of the company visitors can read the latest news concerning branded stores. You can also see video reviews of innovations in the world of electronics and appliances.
In the lowest part of the site, any user can find a link to a group trading company in the social network, as well as detailed text information about it.
Praiseworthy reviews from customers about “Eldorado” and was awarded the main menu of the website, which can be accessed in the left side of the home page. There are 11 sections, each of which contains additional sub-elements.
In their reviews the staff “Eldorado” emphasizes that all the products displayed in the online store, divided in the classical manner. Therefore, the user can sort items of interest technique according to price or popularity. Also, the resource organized system of filter products that the visitor could quickly find the right product with the desired characteristics.
Site Developers really tried to make each user of a resource like search. The only negative that we found many buyers – is the fact that the search shows even those models that are not in stock.
After choosing a specific position on the website will appear the so-called product card, where there are high quality photos of the device, described in detail its characteristics, price, and even reviews from actual buyers. Just below you can find information about the possibility of self-delivery or specify a convenient date for delivery of your purchase home.
If the product is liked, the buyer must transfer it to the virtual basket. To do such an operation, just click on the appropriate button.
The Basket consists of a multi-stage menu. Here users found a lot of shortcomings, for example, attempts to impose additional certificates and insurance policies that offers come up and enter the code word for greater security during shopping.
Additionally, before purchasing the customer will be prompted to enter the number of branded store maps for later discounts. System shopping online also allows you to acquire equipment without registering on the website.
On the company website, any user can detect a list of several dozen shops and individual outlets where you can get a product purchased remotely, including large items of furniture (reviews on kitchens “Eldorado” is confirmed by these words). For the convenience of the buyer is invited to choose the closest point from the list or using the service of «Yandex. Cards”. After you select the store you can see its mode of operation, a telephone for communication with staff and address to quickly drive to the outlets.
The company “Eldorado” consumers emphasize the operational work of its employees. After the product was fully booked on the website in a few minutes the customer receives an e-mail and SMS notification, in whichconfirm the issued order. Then comes another notification stating that store employees went to work on the preparation of the goods for results. One hour before the delivery employees of the company in selling be sure to call the customer to inform about arrival time.
While you placing your order on the Internet users loved the feature, through which you can specify a convenient delivery time. Couriers usually arrive at the time, thus they always have the change.
Reviews of “Eldorado” is sufficient to determine the level of prices for goods at the store. To understand, not whether the inflated purchase prices for equipment, specialists use a standard method of calculation, consisting of a few paragraphs:
Coefficient (K) obtained by the calculation method. | ≤ 0,93 | 0,94 – 1,03 | Of 1.04 – 1,13 | Of 1.14 – 1,19 | ≥ 1,20 |
The Level of prices in the store | Fairly low | Average | High | Extremely high |
This parameter as the level of prices in store “Eldorado”, experts have identified, as low, as the coefficient in the calculations was 1.03. But you should know that the price level is determined only on the goods from the category “electronics”.
After studying product reviews in “Eldorado” it becomes clear that the firm has faced lots of criticism from buyers in the address. Criticized mainly the work of the warranty Department. Online you can find a lot of opinions about “Eldorado” with a detailed description of the problems.
After the order was successfully implemented, delivered and paid for, all buyers receive SMS-notification with a request to rate the purchase on the resource «Yandex. Market” and write there a detailed commentary on the work of the store and the quality of the equipment. Such a letter, none of the consumers did not order, so it can be called spam. In fairness it should be noted that the notice comes once and not annoying people.
In the public domain you can find a lot of customer reviews about the “Eldorado”, which estimated the store after ordering a product online. Overall the site is very liked people, it is convenient to use, there is the opportunity to purchase goods without signing up, besides, the prices on many items there is lower than other outlets.
Also, buyers, judging by the reviews from the Internet, had to taste that in large cities there are dozens of points where you can collect the goods by pre-ordering it online.
Judging by the reviews on kitchens “Eldorado”, a lot of buyers in the store did not like, for example, a very expensive delivery of furniture and electronics home. Service, dealing with warranty repair, also did not meet the expectations of visitors, because many people have problems with paperwork and a delay in the time of issuance of the repaired equipment.
Judging by the reviews online, the buyer will simply return the defective product back to the store. Users complain on forums that a few hours have to wait for network employees to execute all necessary documents for delivery of the defective goods back to the store. The store employees belong to the “problem” buyers unkindly.
Since this store is considered one of the largest and most successful networks in Russia, the reader will be interested to know some interesting facts about this facility:
Judging by the feedback from employees "Eldorado”, work them daily waiting for something new. The walls of the shopping network full of life, nobody gets bored. Even people admitted in the company to low positions should be prepared for a highly intelligent work. Since the company is engaged in the sale of modern equipment for home, each employee must be aware of all coming to the store shelf products.
To enhance the skills of all staff are sent on special training courses lasting several weeks. There a person not only learns about the characteristics of the new technology, but also receives a number of skills, for example:
Based on the reviews online, people who want to get into this store, you have to study hard.
The Company tries to provide employees with store and office (about the work in “Eldorado” this is confirmed) all conditions for professional development, career advancement. The success of the result depends on the person. Starting his career as a cashier or porter, if the employee has a chance to reach the post of head of the shop. The company is also waiting for people who want to get a job, but not planning a special promotion on the career ladder. It is worth noting that the talented and diligent workers in the stores have the opportunity to earn good money.
The Team consists mainly of young people who are interested in novelties in the world of electronics. In close-knit team lots of common interests, for example, together they play computer games, and also engaged in team sports.
The Sellers and the cashiers try to be smiling and good-natured towards customers. They have the necessary skills of communicating with people, able to solve difficult problems.
Judging by the reviews on the store “Eldorado”, in addition to the bonus program, the management of the company periodically arranges interesting competitions, where there are the buyers themselves. To the lucky necessarily be awarded a valuable prize (smart phone, home appliances, personal car or travel).
Any product in the store you can buy, without pocket money. This is confirmed by numerous client testimonials about the loan in “Eldorado”. The firm has partnered with several popular banks providing this service. To issue goods on credit, you must provide a store employee a passport. Within minutes, the desired purchase will be in the hands of the consumer, of course, if the Bank officer approves a loan.
Judging by the reviews, installments “Eldorado” can not be adjusted. The loan is a excessive interest, besides imposing expensive insurance that protects the Bank from insolvency of his client.
Article in other languages:
AR: https://tostpost.com/ar/business/22837-eldorado.html
BE: https://tostpost.com/be/b-znes/40250-el-darada-vodguk-supraco-n-ka-pakupn-ko.html
DE: https://tostpost.com/de/business/39794-eldorado-feedback-der-mitarbeiter-und-kunden.html
ES: https://tostpost.com/es/centro-de/39523-el-dorado-los-clientes-de-empleados-y-clientes.html
HI: https://tostpost.com/hi/business/24463-eldorado.html
JA: https://tostpost.com/ja/business/22381-the-eldorado-staff-and-buyers.html
KK: https://tostpost.com/kk/biznes/40633-el-dorado-p-k-rler-yzmetkerler-men-satyp-alushylar.html
PL: https://tostpost.com/pl/biznes/42503-eldorado-opinie-pracownik-w-i-klient-w.html
PT: https://tostpost.com/pt/neg-cios/42132-eldorado-depoimentos-de-funcion-rios-e-clientes.html
TR: https://tostpost.com/tr/business/37197-el-dorado-incelemeler-al-anlar-ve-al-c-lar.html
UK: https://tostpost.com/uk/b-znes/41136-el-dorado-v-dguki-sp-vrob-tnik-v-pokupc-v.html
ZH: https://tostpost.com/zh/business/38948-the-eldorado-staff-and-buyers.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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