In the modern world a stable position on the market of goods and services of any enterprise depends on its level of competitiveness. The competitiveness of a product – the level of its technical, economic and operational parameters, allowing you to compete (compete) in the market with other similar goods. In other words, it is the ability of a product to meet market requirements at a certain time period in comparison with analogues of competitors.
The competitiveness of the product is formed by setting, achieving and maintaining a certain level of competitiveness at all stages of its existence: from the first stages of its creation and ending with promotion to the consumer. The competitiveness assessment is carried out such entities as suppliers, consumers and experts.
The competitiveness impact factors that not only promote sustainable production, but also the organization of the high competition of products on the market. Such factors can be divided into three groups:
· quality of goods;
· the Price of manufactured goods;
· Provision of maintenance of various types of free services, etc.
Along with the competitiveness of an important role in the development of any modern enterprise is the quality of the products. Quality refers to the totality of characteristics and properties of the goods (or any other object), giving it the ability to meet the anticipated and determined needs. It should be noted that the quality and competitiveness of production – are two closely related concepts. Both is a means of assessing the final results of work, including its usefulness. Common to both concepts is that they represent the dynamic characteristics of the goods, which are constantly changing due to technological advances and social needs. But even so, fully identify these concepts is not necessary, as the competitiveness of goods is still determined by the set of only those properties that are useful (interesting) for the customer and ensure satisfaction. The rest of the specifications, which go beyond the identified interests, are irrelevant to the evaluation of competitiveness.
Recommended
Staff evaluation: system and methods
Personnel Assessment allows you to identify how competent the employees involved in the enterprise, and it is the performance of their work – the most significant factor affecting the efficiency of the company. To clarify the impact of performa...
How to start your own business: important aspects.
Many people, tired of working for someone else, are increasingly thinking about how to start your own business. Someone wants to open a salon, someone store, and someone enough and vegetable stalls. Before you throw in the pool with his head, it is i...
Business activities. its essence and basic functions
The Entrepreneurial activity of the citizen – is undertaken at your own risk and independent activity, which aims to systematically profit through the sale of works, goods, services, use of the property. The citizen engaged in such activities, ...
In recent times you can hear that the high income consumer segment can be obtained in the case, if the competitiveness of goods will increase due to the increase of its quality level. Indeed, such a move makes is quite justified, moreover, it will contribute to social progress.
Should pay attention to the fact that competitiveness is a dynamic category that depends on the market situation, the nature of the needs and their changes, service conditions, solvency of demand, etc, high quality goods may become less competitive in the case, if you notice it will increase the price by giving goods such properties, which do not cause buyers significant interest. Therefore, to avoid reduction of output, and hence profits, businesses must frequently make the decision on reduction of prices on a quality product or to introduce various terms that will allow the user to make a purchase in favor of this product.
Thus, to improve the economic sustainability and efficiency, needs more attention to the quality of the products, as it helps to ensure the production and promotion of competitive products.
Article in other languages:
AR: https://tostpost.com/ar/business/22959-the-competitiveness-of-goods.html
BE: https://tostpost.com/be/b-znes/40576-kankurentazdol-nasc-tavaru.html
DE: https://tostpost.com/de/business/40136-die-wettbewerbsf-higkeit-von-produkten.html
ES: https://tostpost.com/es/centro-de/39854-la-competitividad-de-la-mercanc-a.html
HI: https://tostpost.com/hi/business/24564-the-competitiveness-of-goods.html
KK: https://tostpost.com/kk/biznes/40944-tauardy-b-sekege-ab-lett-l-g-n.html
PL: https://tostpost.com/pl/biznes/42768-konkurencyjno-produktu.html
PT: https://tostpost.com/pt/neg-cios/42425-a-competitividade-do-produto.html
TR: https://tostpost.com/tr/business/37603-rekabet-r-n.html
UK: https://tostpost.com/uk/b-znes/41443-konkurentospromozhn-st-tovaru.html
ZH: https://tostpost.com/zh/business/26666-the-competitiveness-of-goods.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
Related News
The marigolds. Growing from seed, from seedlings, the beneficial properties of marigolds
Marigolds belong to the family Asteraceae. They are home to subtropical America. They are heat-loving and do not tolerate frost and need to plant them in areas protected from the North winds. Marigolds grow well in shaded areas, c...
Environmental management in the enterprise, its tasks
Environmental management at the enterprise – this is a regular activity designed to reduce the company's impact on the environment. In the tasks of environmental management include the planning of environmental activities of...
Competition and competitiveness assessment
Competition – it is a way of development of commodity production and competition economic elements of the preference for consumer audience in order to maximize profits. Translated “competition” means “face&...
Financial policy of the state, as a rule, is aimed at building a financial mechanism with maximum efficiency to achieve tactical and strategic goals that are stated in the long-term program of development of the country in the fut...
Types of control in management, its methods and principles
Control is the process of assessing and measuring the actual development of the organization and match it with the plans. That control allows you to achieve specific goals. the Concept of "control" as an administrative activity in...
Public enterprises as an indicator of democratic government
What organizations can be considered voluntary associations Public enterprises - is the statutory voluntary Union of citizens who have common interests, spiritual and other intangible needs. To establish, become members and...
Comments (0)
This article has no comment, be the first!