What is the "promoter"?

In the modern world, a great many of the new jobs that are just starting to gain popularity. For example, the question may arise what is “promoter" of the “account Manager” and so on. Promoter is a person, which directly influenced the success of the advertising project of the company. More than fifty percent of the effectiveness of the action is determined by the promoter.

So what is "promoter" and what are his responsibilities? People in this profession aims to establish communication with the consumer in various ways. It can be distribution of leaflets, General presentation, sampling, which is especially loved by consumers, gift with purchase of the advertised product or tasting.

How well the promoter is able to make contact with consumers and captivate their proposed product or products will depend on the amount of demand and profits the organization which invested in an advertising campaign its funds. That is why the training of promoters spend a lot of energy. Equally important is their appearance.

The Most important requirements for this position are as follows:

• Communication skills;
• Active life position;
• Drive for results;
• Communicative;
• Freedom;
• Confidence;
• Attractive design.

Having such qualities, or at least 60% corresponding to the requirements, the future promoter can not only succeed, but to obtain for his work worthy of the fee.

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The average In different regions of the country, the work of promoters is estimated to range from 60 to 80 rubles per hour, but the fee depends largely on the advertising Agency. Promoter – this is quite promising work. Reaching good results, people may count on moving up on the career ladder. For example, he can wait for the position of Manager of advertising projects or BTL-Manager, whose fee is much higher. The promoter is really a lot of opportunities for advancement. Leading advertising agencies are implementing various promotional projects, including the organization of exhibitions, seminars, corporate events, special events aimed at increasing the efficiency of the company. Another important direction is to conduct promotions and media advertising projects, which also include a large number of stages and require implementation of a large number of specialists.

The Promoter is often a student of any educational institution. Students are not able to work full time, but they are interested in receiving additional income. In addition, a popular promoter for the weekend, because in these days many people like to go shopping.

It Should be noted that the promoter can work for an advertising Agency or directly for a company. Typically, the company orders from advertising agencies any promotional campaign, and the Agency to select suitable promoters. There are several types of promoters.

Promoter-consultant he has been advising customers about specific products, as if casually offering a certain product. In this case, answering the question, what is a "promoter", it should be noted that such a person should know about the product very much, being able to master information about the trademark, brand, manufacturer, to be able to answer all the questions of the buyer.

Sometimes the success of the action requires a special approach, bright, ingenious solution. In this case, preference is given to the costume stock. Perhaps, this work is the simplest, since it is enough to go on a trading hall, attracting customers with a bright costume. Often promoters are hired for distribution of leaflets with information about the advertised product, the firm held the shares.

I Hope that this article answered your question of what is   called"promoter". It is not too difficult job that will be a great start for young people and will allow you to accumulate initial capital.