Even if you are far from the world, it is still aware of the fact that each automaker has its own emblem which adorns the radiator of cars coming off its lines. It's not just a picture-contrast, and the symbol with its meaning and sometimes quite exciting story. Offer you in that spirit to become better acquainted with the logo "Volvo", which has more than 80 years.
And what does the word "Volvo"? It is easy to remember and pronounce by the majority of speakers of world languages the name was suggested by one of the members of the Board of the concern. The root word is the Latin verb volvere ("to go", "roll"). Here Volvo - "I roll", "I'm going."
The firm was founded in 1915 by G. Larson and A. Gabrielsson. Its original name was not entirely harmonious - Svenska Kullagerfabriken (SKF). It should be noted that the company began with the production of bearings, gas burners, bicycles, trailers and even office chairs.
But the first car named "Jakob" was produced by Svenska Kullagerfabriken only in 1927.
With the release of the first car bind and design the logo of the concern. It is based on the ancient symbol of iron, a sign of the war God Mars depiction of masculinity. The logo for Volvo is the embodiment of strength, invincibility, speed. This seemed a simple circle with an arrow pointing up, still in 80 years not lost its relevance! Today it is still a symbolic part of the design line of cars "Volvo".
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This symbol was chosen by designers, not by chance - it is one of the most recognizable and understandable in the Western (Nordic, Vedic, Aryan, Celtic) culture. And referring to the invincible God Mars (according to legend, he fought using only iron weapons) is interpreted in various positive ways:
In addition to the symbol of Mars, "Volvo" there is another emblem that has formed, as they say, "by itself".
Its History is linked to the first car. To make it easier to attach the logo of "Volvo" to the radiator, it was decided to make the lattice diagonal. It lasted from the lower left to the upper right. After a while, this auxiliary element, many began to identify as part of the logo of the company.
With time to remove it did not, though the need for the band anymore. What if she became recognizable for her audience? This strip you can see on modern cars "Volvo". Today, however, it carries only a decorative mission.
In 1958 for the automaker developed its own unique font to write the name on the logo. I must say that it was chosen so successfully that to have survived with only minor modifications.
Since a long time there was no single standard for automotive emblems, nameplate Volvo repeatedly passed through the process of redesign. Photo logo Volvo you can trace its modifications.
And what about today? In modern times the icon "Volvo" - this is the same diagonal stripe, an ancient sign of strength and the God of war Mars, and also the inscription Volvo made the font of the sample in 1958.
As we have seen, the logo of the famous automaker Volvo is one of the most successful examples of design of the emblem. It is recognizable, clear and significant as eighty years ago, and in our days. And surprisingly, to diversify it, as is often the case, helped "his Majesty the Case".
Article in other languages:
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DE: https://tostpost.com/de/autos/15880-spannendes-avtogeral-dika-logo-volvo.html
ES: https://tostpost.com/es/coches/15890-fascinante-avtogeral-dika-el-logotipo-de-volvo.html
HI: https://tostpost.com/hi/cars/8859-autographica.html
JA: https://tostpost.com/ja/cars/8857-autographica.html
KK: https://tostpost.com/kk/avtomobil-der/15869-yzy-ty-avtogeral-dika-logotip-vol-vo.html
PL: https://tostpost.com/pl/samochody/15845-wci-gaj-ca-avtogeral-dika-logo-volvo.html
PT: https://tostpost.com/pt/carros/15843-emocionante-avtogeral-dika-o-logotipo-do-volvo.html
TR: https://tostpost.com/tr/arabalar/15874-b-y-leyici-avtogeral-dika-logo-volvo.html
UK: https://tostpost.com/uk/avtomob-l/15862-zahoplyuyucha-avtogeral-dika-logotip-vol-vo.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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