What is marketing: definition of the techniques of successful trading

Date:

2018-03-22 08:19:07

Views:

1182

Rating:

1Like 0Dislike

Share:

Table of contents:

Today you can often hear about the concept of business marketing. It flashed in the media, and on television. Many people who start to build your business, use marketing. But few people think about what it is. Knowing the term will help you to use it in life.

What is marketing

What is marketing? Give the definition of dictionaries. So, Kotler wrote that this awareness of the needs of the buyer and the formation of market demand. Or the science of how to create a target market to attract, retain and increase the number of buyers. An important aspect, which States that any person is the highest value for the company.

On the other hand, what is marketing? Definition of the Soviet encyclopedia asserts that this is primarily a control system of the capitalist system. And therefore, the main goal of marketing is to create a production that will fully satisfy the market demand. Marketing functions are diverse: advertising, problems of transportation and storage of goods, pricing and so on.

What is the policy of marketing? This ability to find common language with customers to optimize the operation of the enterprise. As a rule, the marketing policy is set out in a document that contains a company's strategy, research and market analysis.

But few know what is marketing, definition of it. Often there are two main misconceptions. The first is due to the fact that marketing seems to be a kind of universal saving grace. Business marketingThey Say, if a company is on the verge of closing, it is necessary to call a professional marketer, he will write a plan, and everything will magically work out. But in fact it is not. Not enough to have a development strategy, you also need to know how to implement it. And it is hard to do. Another misconception: that in the post marketing fit any man. Often at these positions suit people. Usually this is a common “boys”, which cannot be called knowledgeable professionals.

Recommended

Basic strategies and methods of pricing in the marketing - review description and features

Basic strategies and methods of pricing in the marketing - review description and features

Market Conditions force employers to pay more attention to marketing theory. Their application in practice allows the company to be competitive and build a proper development strategy. Main strategies and methods of pricing in marketing: an overview,...

Calculate the quick ratio and other liquidity indicators of the company

Calculate the quick ratio and other liquidity indicators of the company

The Enterprise is a very complex system, the activities of its multifaceted. However, each of the parties of this activity is in some way to describe to make any conclusions or make certain decisions. Of particular importance for the analysis of the ...

Outsourcing as the loan agreement between legal entities

Outsourcing as the loan agreement between legal entities

As shown by the results of the analysis conducted by group of researchers under the direction of D. Farrell, participation in international trade in services of outsourcing, it is possible to consider as a certain loan agreement between legal entitie...

So, what is marketing, definition of what best characterizes the profession? Briefly one can say that this art in any way to sell a product or service. If the management is to sell something to a specific person (company), the purpose of marketing – just to make sales of goods or services. In recent years, the marketing business was the study of the needs of customers. That is, the seller needs to know in advance what I want to buy people.

Policy marketingAnd in this case it should work marketer? First of all, he constantly analyzes the situation on the market. Depending on the scope of activities that may vary at different speeds. But the marketer should always react to any changes. Another objective is to work with clients. The only way he will be able to learn the desires of consumers, why they buy the product and what is important to them.The third objective of marketing is to analyze the state of Affairs of competitors: to understand why they have more buyers, pricing policy and so on. He looks at their press releases, blogs, hires a mystery shopper. Much of the success of the company depends on the activities of the marketer.


Article in other languages:

AR: https://tostpost.com/ar/marketing/3350-what-is-marketing-definition-of-the-techniques-of-successful-trading.html

BE: https://tostpost.com/be/marketyng/5918-shto-takoe-marketyng-vyznachenne-pryema-paspyahovay-gandlyu.html

DE: https://tostpost.com/de/marketing/5918-was-ist-marketing-definition-techniken-erfolgreichen-handel.html

ES: https://tostpost.com/es/el-marketing/5924-qu-es-el-marketing-definici-n-de-t-cnicas-de-xito-comercial.html

HI: https://tostpost.com/hi/marketing/3353-what-is-marketing-definition-of-the-techniques-of-successful-trading.html

JA: https://tostpost.com/ja/marketing/3350-what-is-marketing-definition-of-the-techniques-of-successful-trading.html

KK: https://tostpost.com/kk/marketing/5921-marketing-degen-m-z-ne-any-tau-t-s-lder-n-s-tt-sauda.html

PL: https://tostpost.com/pl/marketing/5922-co-to-jest-marketing-definicja-technik-udanego-handlu.html

PT: https://tostpost.com/pt/marketing/5918-o-que-marketing-defini-o-de-t-cnicas-de-negocia-o-de-sucesso.html

TR: https://tostpost.com/tr/pazarlama/5925-pazarlama-nedir-tan-m-teknikleri-ba-ar-l-bir-ticaret.html

UK: https://tostpost.com/uk/marketing/5922-scho-take-marketing-viznachennya-priyom-v-usp-shno-torg-vl.html

ZH: https://tostpost.com/zh/marketing/3624-what-is-marketing-definition-of-the-techniques-of-successful-trading.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

Comments (0)

This article has no comment, be the first!

Add comment

Related News

Modern marketing concepts

Modern marketing concepts

Marketing is an important tool to establish communications between the manufacturer and the purchaser. Development of marketing concepts allows to develop a number of ways to achieve important for the enterprise's business objecti...

Cohort analysis in marketing

Cohort analysis in marketing

Modern business is impossible without Internet use. No matter you sell something or produce. Consumers need information, and the easiest way of receiving it – web search. In addition, the effectiveness of different communica...

Niche or market segment? How to find your place in the business.

Niche or market segment? How to find your place in the business.

According to the definition American dictionary, niche – is nothing more than "a Situation or activity specially designed for someone's individual abilities and character." it's No secret that lately considered the most succ...

What affects buying behavior?

What affects buying behavior?

the Main role of the consumption process lies in the sale and purchase of goods and services. In connection with the laws which govern it, there are several types of realization, and to analyse the various factors that affect buyi...

The analysis of the organizational structure of the enterprise: essence and necessity

The analysis of the organizational structure of the enterprise: essence and necessity

Organization is a complex system that involves many interrelated elements of varying degrees of importance, impact on the organization, carrying capacity, productivity and so on. The analysis of the organizational structure of any...

Figure LTV: concept, importance, methods of calculation

Figure LTV: concept, importance, methods of calculation

the Objective of any business is profit. It is important not only that he brought a lot of money, you need to distribute them competently. For this reason, a systematic analysis of the effectiveness is an integral part of a succes...