What is marketing: definition of the techniques of successful trading

Today you can often hear about the concept of business marketing. It flashed in the media, and on television. Many people who start to build your business, use marketing. But few people think about what it is. Knowing the term will help you to use it in life.

What is marketing? Give the definition of dictionaries. So, Kotler wrote that this awareness of the needs of the buyer and the formation of market demand. Or the science of how to create a target market to attract, retain and increase the number of buyers. An important aspect, which States that any person is the highest value for the company.

On the other hand, what is marketing? Definition of the Soviet encyclopedia asserts that this is primarily a control system of the capitalist system. And therefore, the main goal of marketing is to create a production that will fully satisfy the market demand. Marketing functions are diverse: advertising, problems of transportation and storage of goods, pricing and so on.

What is the policy of marketing? This ability to find common language with customers to optimize the operation of the enterprise. As a rule, the marketing policy is set out in a document that contains a company's strategy, research and market analysis.

But few know what is marketing, definition of it. Often there are two main misconceptions. The first is due to the fact that marketing seems to be a kind of universal saving grace. They Say, if a company is on the verge of closing, it is necessary to call a professional marketer, he will write a plan, and everything will magically work out. But in fact it is not. Not enough to have a development strategy, you also need to know how to implement it. And it is hard to do. Another misconception: that in the post marketing fit any man. Often at these positions suit people. Usually this is a common “boys”, which cannot be called knowledgeable professionals.

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So, what is marketing, definition of what best characterizes the profession? Briefly one can say that this art in any way to sell a product or service. If the management is to sell something to a specific person (company), the purpose of marketing – just to make sales of goods or services. In recent years, the marketing business was the study of the needs of customers. That is, the seller needs to know in advance what I want to buy people.

And in this case it should work marketer? First of all, he constantly analyzes the situation on the market. Depending on the scope of activities that may vary at different speeds. But the marketer should always react to any changes. Another objective is to work with clients. The only way he will be able to learn the desires of consumers, why they buy the product and what is important to them.The third objective of marketing is to analyze the state of Affairs of competitors: to understand why they have more buyers, pricing policy and so on. He looks at their press releases, blogs, hires a mystery shopper. Much of the success of the company depends on the activities of the marketer.