What affects buying behavior?

The Main role of the consumption process lies in the sale and purchase of goods and services. In connection with the laws which govern it, there are several types of realization, and to analyse the various factors that affect buying behavior.

The first step is to examine the sources that underpin The consumer, making a pre-selection. That is how he collects information about the product, its availability, and prices. The first category includes external sources. To popular include the advertising, the opinions of friends and acquaintances, the information that is available in the store. Users can also consult more professional sources such as special reports, reviews, ratings, websites containing a full description of the product and conditions of its use. However, such a thorough gathering of information is time consuming and not always beneficial. Therefore marketing research that studies consumer behavior, show that most of the preference given to available data sources about a product or goods. In addition, with minimal difference in price, consumers make choices based on other motives. Main types: habitual, spontaneous, and thoughtful acquisition.

An Important aspect shaping the buying behavior are "skills" or "habits". According to this concept, consumers have a memory, which contains previously obtained information including the brand and its characteristics. Of great importance in this process is the principle of repetition. He often used advertising agencies to develop campaigns to strengthen the brand. In addition, attachment to the brand is often the result of habits: if a long time customer gets the same product in a permanent place, for him the choice is obvious. He just acts stereotypical. And it is often used by the enterprises of service and trade. To further attract the customer and influence their buying behavior, they offer discounts, gifts, bonuses that are designed for regular consumers. Lotteries, SMS contests also serve to increase loyalty to the brand or store. In the West, still maintains the tradition of release of the goods "on credit" to regular customers - and it's not about Bank loans and to pay by instalments, and the debtor's entry "the notebook". Often this strategy is used by small regional shops.

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Marketers and psychologists have long been studying how the laws is the modeling of consumer behavior. If we go through the major shopping Mall, you can watch an interesting picture. In each boutique, its light, its music and even smells. About the scents that influence consumer behavior, it is necessary to talk separately. They rather actively began to use lately, because experimentally it was proved that the mood and location of the clients is significantly increased, if the store prevail pleasant odors. The buyer is delayed in such places longer, therefore, increases the probability that he will purchase more goods at a higher price. You should pay attention to the music area of the store. Soft, unobtrusive music increases the residence time of customers.

Consumer behavior is modeled and with special product placement. For example, the fact that products are laid out in the hall and not in the warehouse ensures that the customer makes the more expensive and bulky purchase. In addition, no accident, for example, commodities are often located in the far corner. Because of this the buyer has to get around a large area. Consequently, increases the probability that it lays in the basket what he would have thought. The same concept applies at the box office. There are all kinds of sweets, chewing gum, batteries and other stuff. It is calculated on the effect of the "little weakness". When major purchases are made, and you can treat yourself or the children that, in General, is not necessary.

Use various ways of influencing purchasing behavior, and brand trying to become a leader. Placing your product on the shelves in the zone of maximum visibility (at eye level) and accessibility, they increase the visibility and appeal of the brand. Competitive, albeit more expensive goods remain as if in the shadows and rarely seen.