Pall Mall (cigarette): the history of the brand

Cigarettes “cartons”, a photo of which is in this article very popular among smokers. Immediately after the release of this brand of cigarettes has become widespread throughout the world.

Brand Story

Cigarette “cartons” appeared in 1899, They became the manufacturer company Butler Company. And the name of the brand came from the popular game of the seventeenth century. Use a shovel (maleus) and a ball (palla). Originally, “cartons” was scheduled to make premium.

In 1907, the brand of the cigarettes bought by the American Tobacco company. Started a testing and innovations. Created new design and production technology: harvesting tobacco, size cigarettes. But the filter in those days was not yet. But thanks to innovations Smoking was much nicer and easier.

The Higher the popularity of the “cartons” reached in 1960 In America, the brand came in first place. New design cigarette brand is fully justified. Appeared long cigarettes (ten centimeters), creating a new standard. This format has enjoyed great demand among smokers.

The Peak of popularity of the brand was achieved partly thanks to the advertising of gambling. And this further contributed to the sales of cigarettes. In 1966 on the tobacco market a brand "Winston", which became a strong rival “cartons”. The new brand started to be sold also in different ways. And mark “cartons” (cigarettes) began to take its market position.

Some time later the brand became the property of another American company. But by this time “cartons” began to take their positions of popularity, as it still had no filter. He only appeared in eighty-seventh year. And new design appeared on the market. Now “cartons” is one of the most popular brands that are sold in sixty countries around the world.

Standards cigarettes

Initially, the producers are supposed to produce cigarettes of different types. And while it happened, was a large time span. Initially cigarettes was the standard length-85 mm. Later, new. Cigarettes “Fell Small” fine steel produces a length of 100 millimeters.

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Thanks to new technologies and experiments in tobacco, the taste is much better and nicer. Now it is more soft that does not cause throat irritation. A brand logo is standard and does not change.

Design packs

The Logo of Pall Mall immediately became memorable. Like the style of his faces – Nouveau. It is an integral part of the design of cigarette packs. They depict the coat of arms and two Royal lion, which rely on a shield. On it is written the motto, which translates as “Through the thorns to the stars”. The same – part of the state seal of Kansas.

Under the shield is a banner with another Latin motto. Translation "Under this banner you will win”. “cartons” (cigarettes) have on the packaging of another slogan.

Over the years of development of the brand packs ' design has undergone many changes. But was always easily recognizable. Each pack is necessarily printed tar and nicotine. Aromatic cigarettes are easily distinguished by the color of the packaging.

Types of cigarettes

The tobacco Manufacturers now tend to produce several varieties of cigarettes of the same brand. The company's focus on types of smokers. Some necessary strong cigarettes, some people prefer the weaker, with the lowest amount of nicotine and tar.

And the part of the consumer tobacco market like Smoking cigarettes with flavors. And important length and thickness of the “Smoking sticks”. All this creates demand, and accordingly, requires the production of several types of cigarettes. And the more, the better.

In 2008, “cartons” again changed its appearance. Changed color packs. They were blue, orange and red. Nowadays the lineup of the brand consists of three versions:

• RAD. Contains (mg) 10 of tar and 0,8 nicotine.
• BLUE. Contains (mg) 7 of tar and 0,6 nicotine.
• AMBER. Contains (mg) 4 0.4 tar and nicotine.

In addition, there is a new cigarette brand “cartons” menthol. A number of Super Slims format:

• Tropic Twist;
• Blue;
• Menthol;
• Aromatic.

Due to the variety of types of “cartons” – cigarettes, suitable for any type of smokers. This makes the brand one of the most popular in the world. People are tempted by a rich selection of types of cigarettes offered tobacco market. In addition, this company spends a lot of money on advertising, which also contributes to the popularity.

Palatability

The tobacco Manufacturers in modern times are guided not only by the packaging of cigarettes and their taste. Products containing menthol give the breath freshness. And the format superslim has several flavors. Tropic Twist has notes of tropical sweets. Any Aromatic has its own thin “air” flavor.

The Spread of the brand around the world

In the Russian market “cartons” (of cigarette) appeared in the ninety-seventh year. And from that time until now, enjoy the unflagging demand among the Smoking population. Mostly buy them young people under the age of thirty years. In 2005, Russia became one of the first countries in which there are newformat brand – superslim.