What is the movie trailer? Trailers of anticipated movies

When viewing television commercials, or commercials that roll before each session in the cinema, the attention of the layman usually attracted to bright short film - trailers of anticipated movies.

Promotional video

What is the movie trailer? This kind of advertising, video is the announcement that lasts a few minutes and consists of the brightest and most intriguing episodes not yet released movie. The video has one goal - any way to intrigue the viewer in an upcoming release of films and to attract the maximum number of people in the cinema. Figuring out what a movie trailer should give credit to their Creator, who inexplicably manage regular promotional video to convert almost independent work of art. Trailers mounted not Directors advertised the movies, and not even the professionals, releasing another movie Studio, and a completely different company, so the names of the creators of these videos rarely become known to a wide audience.

Features

The Trailer for a full movie, however, as trailers series, show the audience some episodes in either chronological order (forcing the atmosphere), or in well-defined (intended by the creators). Traditionally, this movie is accompanied by the text, and specially selected musical composition. Sometimes the VoiceOver comments on the main events of the upcoming premiere, without revealing the plot, which is compounded by the separately carved replicas of the main characters.

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Genre

In order to understand what a movie trailer, you need to consider in detail its structure. If you take academic (reference) version, the promotional video should consist of strings (joining), then follows the part that reflects the story in separate strokes, followed by episodes to the atmosphere, and the climax, which is a powerful action-part.

Very creative specialists have repeatedly tried to experiment with the classic structure of the trailer and the result was spectacular and intricate movie, but the producers of this independence and initiative cut at the root, afraid to take risks. Below short videos have become successful, the creators should carefully consider the choice of musical accompaniment.

Naturally, a good trailer can do to the average composition, but the intended audience “blown away”, need to pick up something special. A gorgeous example of this fact can serve as teletrailer to the film ‘I, Frankenstein” with musical composition "All Good Things" “Fight”. Sometimes music is written to order, but most tracks are already known and popular artists: Hollywood Undead in the video “Conan the barbarian" Eminem "Mission: impossible – 4" Placebo "Daybreakers". Perfect when combined with the visual it turns out a truly brilliant trailer, but the wrong choice can destroy all the effort.

Subtypes

Today there are two main varieties of promotional videos: those that are generated from the frames of the paintings and those that are shot separately. Of course, separately taken projects – it is extremely expensive pleasure, and the cutting and subsequent installation of the finished frames of the film are much cheaper. The trailer of the series created by such methods.

Professionals

As soon As the potential power promotional videos cinema was realized, there was a need for professionals who, in contrast to the always busy, devoted to the creation of trailers all the time and effort. Therefore, a detailed examination of the question of what a movie trailer should give the definition of “trailerhouse”. It is a private company focused exclusively on creating videos to films (editing, music selection, effects). The whole process takes dozens of professionals: supervisors, editors, managers, Directors, etc. Before the final installation of the video it certainly looks the Director of the film, making adjustments, limits the discretion the use of films, voiced by their original vision and wishes. To explain what a movie trailer, can be infinite, but it's better to see them.