Clothing store business plan. How to open a clothing store?

Many new entrepreneurs when choosing the scope of its activities focus above all on trade. Opening a small clothing store will not require an impressive investment. Moreover, this business will pay off much faster than, for example, an engineering plant. And all this is due to the fact that clothing is a commodity that enjoys continuing popularity.

The Men will update your wardrobe in connection with the distressing things or a loss of their relevance. Of course, competition in this market is very high. However, despite this, the implementation of the budget and brand clothing holds a leading place in ratings of the most common and promising business ideas.

First steps

So you've decided to open a clothing store. Business plan – that's the first thing you need to be a budding entrepreneur. This document will help to open your case and count all future costs and revenues.

Choose format

Business plan clothing store should contain information about the form of the commodity, which will be offered to customers. Choosing the correct direction of sales will allow to obtain the highest possible profit.

Which will open a clothing store? A business plan must specify its type. It can be:

1. Second-hand. The name of such outlets is translated as “second hand”. Here the buyer offers already worn clothing. Put it, as a rule, European companies that collect good clothes from the population and sell it outside their country. That is why the demand for garments in the shops second-hand shops is still there.

2. Stoke. These stores sell clothing remnants, which have not been sold in large shopping centers. Typically, buyers are offered items from the collections of past seasons.

3. Multi-brand store. Who implemented the garments offered by several brands. In their work mulbrandon shops are oriented on top and middle layers of the population. They offer their customers fashionable clothes of decent quality.

4. Mono-brand store. Here is the sale of goods belonging to only one brand.

5. Franchise. To start their own business without wasting time and monetary investments in the development of rules, standards, and advertising campaigns. It is enough to buy a franchise. The company that you buy it, will advise you at key stages to open a store and supply things.

6. Boutique. It's a shop selling expensive branded clothing.

Research

How to decide on the format that will have your clothing store? A business plan will help you with this. In the preparation of this document will need to conduct market research. For choosing a niche is important:

1. To identify the target audience, in other words, people interested in the purchase of goods of a certain quality, prices, etc. For this you can communicate with potential buyers on the street, ask question on Internet sites, etc.

2. To analyze your competition and identify all the pluses and minuses of their business. This will allow you to bypass them already in the early stages of the opening of the store.

Registration

Any example business plan clothing store includes a list of binding points, the registration of a legal entity. To do this, you need to select the legal form. It can be IP, JSC or LLC. Which one is better? It all depends on the size of your planned enterprise. If you plan to open a small store, then the best option would be IP. For the major outlets have to formalize a LLC or JSC.

Choose room

In what place it is best to open your clothing store? The business plan shall contain all of the most effective options to this problem. It should be remembered that the purpose of the event is to bring the highest possible profit. In this regard, the experts recommend not to save on space in the shopping points. A large area of the store will allow you to maximize the number of sales. When visiting the small boutiques, the buyer the impression of a small selection.

Business plan clothing store should include a selection of premises in large shopping centers. According to experts, in them, despite the intense competition, it is possible to achieve a high level of sales. The space store has to be selected taking into account:

- image points of sale;

- availabilitycompetitors in your market segment;

- flow of people near the store;

- financial and economic level of development district;

- the availability of nearby Parking, cafes, toilets, etc.

Design

The Image of your retail outlet certainly will affect the flow of visitors. That is why a complete business plan clothing shop should include a design project. To come up with it yourself is not worth it. It is better to ask for help in special companies or to freelancers. It is desirable that the design of the shop was connected with his name.

Purchase of vending equipment

Business plan to open a clothing store should include a list of the equipment that is necessary for sales. It should include shelving, cash register and a few mannequins, fitting room mirrors and hangers. It is advisable to purchase some items of furniture. What will they be? It depends on the style of the interior.

Purchasing a inventory, it is possible to save some initial capital. Your business plan should consider whether the purchase of equipment used. But remember that it must be of high quality.

Choosing suppliers

Owners of multi-brand stores buy their goods from distributors of individual brands, as well as go after him in Turkey and China, Bulgaria, Europe and America. Some entrepreneurs make the purchase of clothing in the Polish factories. Supplier is selected based on the ratio of price and quality of things they offer.

Today, most clothing, sold in our stores are purchased in China. While it is not necessary to travel to this distant country. The clothing is selected and ordered from the manufacturer or from intermediaries on Internet sites. The main thing - to find such a provider, who has already earned a good rating and has many positive reviews. Orders depending on your preferences become either retail or wholesale. More advantageous is the second option, since such orders can negotiate significant discounts. Just keep in mind that products from China are coming to our country for at least two months.

Recruitment

Staff will allow you to open a clothing store. The business plan conceived of the case should include pre-development of staffing.

One of the main components of the success of the event is the recruitment of professional sales consultants. They must not only be able to communicate with customers, but also to understand fashion. This will allow us to help you find the customer the right thing.

The Number of sellers in the state will depend on the scale of the shop and range of goods sold. To work large retail outlet will need to hire a Director, a Manager and an accountant.

Advertising

A Shop selling clothing must have brand name. To increase sales volume will help the boards is. One of the market moves is the organization of the various sales and a policy of loyalty to the buyers.

To disseminate information about the opening of the store is available for commercials on radio and television, as well as set signs near its outlet.

Opening shop for women

Suppose you have defined the concept of your point of sale and decided to sell the goods for lovely ladies. Business plan women's clothing store should develop its primary task and offering things. In your boutique can be the products of different brands. Profitable to offer a collection of one particular brand.

In our age of rapid all constantly in a hurry. It is worth to consider when starting a business and to offer the buyer a ready-made kits. Formal suit, formal attire or everyday wardrobe can be supplemented with the shoes and handbag and also fashion accessories. This proposal will encourage the client to unplanned purchases.

Opening of a shop selling children's clothing

When developing the business plan of the shop, where parents could buy things for your child will require a detailed analysis of the consumer market. In this study it is necessary to examine the existing demand for products for children up to ten years. For this segment of the market the selection of clothes parents do. In adolescents there is an opinion about fashion, so to please them is very difficult.

Business plan children's clothing store should cover the selection of the room. It should be large enough that the kids didn't feel cramped and is not quickly sought to escape on the street. Will require the selection of appropriate furniture. It should take into account the growth of children and their desire to see all around, imitating adults.

Business plan children's clothing store certainly contains information about the professional qualifications of the sellers. They must fully understand the sizes for kids to tell parents who came without their children, it is better to buy.

Open an online store

In recent years, the worldnetwork there is a significant increase in the volume of purchases of various goods. This concerns the marketing of clothing. In addition, according to experts, the profitability of this business will continue to grow. Buyers love these shops, because they can buy what you need from the comfort of home.

When developing the business plan for such outlets need to consider investing in website creation, as well as its continued support and renewed with new articles and advertising. These costs in the future are laid into costs for delivery of goods.