Facing is...Goals and objectives

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2020-04-12 16:20:12

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Not long ago, the concept of “merchandising” operated marketers, and everyone understands it in his own way. It was up passed the practical school of foreign companies. And no one could come to a common denominator. Whether it's the display of goods, whether the correct distribution of point-of-sale. Facing in merchandising remained unexplored by science. Many do not give it a value, even though he knew that this method leads to an increase in sales, but the mechanism was not fully understood.

Facing: what's this?

Under facinga understand one of the processes of merchandising aimed at the layout of products on shelves of retail outlets self-service so that they are at maximum availability and visibility for potential buyers.

this phasing

The Concept is derived from the English "facing" – that face, the display face. That is the correct demonstration of the goods to the consumer. In the first submission mechanism depends on the range and number of faces on the shelf space.

When the range exceeds the number of faces, the store might not show all the goods for sale, and if the face is too small on the background of the entire range, this will reduce demand per unit of production.

Aims and objectives

The goal of the process of facing – to ensure the uniformity of loss of goods at the point of sale. The probability that a consumer goes with the purchase of a specific unit range should aim for 100%.

Facing product puts before itself two tasks.

  • Focus consumers ' attention on a particular product or brand.

This facing – Strategy, implying the location of the maximum number of labels to attract the attention of the buyer. This method is just for the big supermarkets, when a customer encounters a product alone. In this case, your range should be placed in the most favorable positions of shelf space, avoiding the “dead zones”. Note that too wide range dissipates the attention of the buyer, thereby reducing the yield of the shelf. The optimal number of labels from two to four.

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facing product

  • Maximum “capture” the best shelf space for its range.

This task is achievable through a number of pieces of items present on the shelf. If facing range of competent, the company “grasps” large space of the shelves. There is a high probability that competitors were also your product.

Why?

It is Clear that adequately set goals to help you achieve the desired results. What mechendise, in addition to the benefits in the form of cash income, with facing:

  • Control – oversee the space helps the best implementation of the product;
  • Best layout with facing will help to persuade the customer in the selection of goods in his side;
  • Facing – the status of a brand or company on the competitive sites, the possibility of demonstrating the superiority of the enterprise.

A well thought-out strategy displaces with great space minor or less popular brand products in the square below grade. Also this is a good opportunity to make it clear to competitors that they have no chance of survival.

The Right facing

To keep shelf space, merchandisers can resort to some gimmicks and tricks. For example, a very common method – collusion with the managers or administrators of outlets. With the connivance of the staff merchandiser can improve facing its product, putting it on the best place, but also to make the display of a competitor less profitable. Thus in the course are the dispensers and shelf talkers.

facing in merchandising

Right facing brands must focus on other tasks.

First, the computation of the priority positions should be more than an additional. Thus, the product will not stay. This is very important, if the merchandiser has to deal with food.

If a company only gaining market, you cannot copy the actions of the leader, because you can lose your personality and go the distance in the beginning.


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BE: https://tostpost.com/be/b-znes/39364-feysing---geta-mety-zadachy.html

DE: https://tostpost.com/de/business/38876-feysing---diese-ziele-und-aufgaben.html

ES: https://tostpost.com/es/centro-de/38657-feysing-es-metas-y-objetivos.html

HI: https://tostpost.com/hi/business/23450-facing-is-goals-and-objectives.html

JA: https://tostpost.com/ja/business/21451-facing-is-goals-and-objectives.html

KK: https://tostpost.com/kk/biznes/39739-feysing---b-l-ma-sattary-men-m-ndetter.html

PL: https://tostpost.com/pl/biznes/41473-feysing---to-cele-i-zadania.html

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UK: https://tostpost.com/uk/b-znes/40207-feysing---ce-c-l-zavdannya.html

ZH: https://tostpost.com/zh/business/30706-facing-is-goals-and-objectives.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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