The quality of the distribution network as the characteristic of trading enterprises

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2020-07-03 02:33:07

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General characteristics of the trade comes from the fact that since the main condition in the implementation of products, especially characterized by a continuous production process or a significant seasonality coefficient, is the stability of the sample, the constituent entities of the commodity distribution network (hereinafter – TPS) must hold the installed volumes of the rhythm of the sampling quotas. The parent company, in the first place, is interested in a stable flow of working capital, the accumulation of large stocks of products in a period of falling demand can lead to a significant working capital deficit. Subject to the availability shortage of the products in season, TPS, as the characteristic of trading enterprises, should form a strategic reserve, and in the period of seasonal decline to regulate their own tools of the marketing policy.

The purpose of non-admission of negative competition between the organizations-competitors, and between the subjects own TPS, the price level is determined by the parent company and applied by the subjects of TPS should be the same. Otherwise, a situation may arise when different actors of the distribution network within the region can sell their products at different prices, resulting in dissatisfaction of the customers, possible violations of the zone the primary responsibility and adequate countermeasures competitors. In particular must be strict adherence to pricing policies when the company declares the thesis that the subjects of his own TPS implement at producer prices. The characteristic of trading enterprises must also consider that the successful conduct of economic activities, due to the nature of products and structures of local consumption may be due to the presence of subject TPS of trading and warehouse space, as well as special equipment and resources. Complex organizational and economic characteristics of trade enterprises is based on the assertion that the presence of the subject TPS developed infrastructure allows you to create a competitive advantages:

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1) create the optimal range for the entire range of products, whereby potential and actual consumers can make complex purchases;

2) implementing a range of similar products to other companies;

3) the ability to create a strategic reserve of finished products in anticipation of a period of strong seasonal demand;

4) the provision of operational planning of production activities;

5) the presence of product delivery to the customer on DDU conditions;

6) the creation of conditions and opportunities not only for wholesale but also for retail trade, the formation of a favorable image of the subject TPS and the parent company;

7) characteristics of the enterprise trade provides for the implementation of the strategic real estate investment, forming long-term competitiveness of the company.

In the formation of internal prices, or to subjects of TPS in force in a particular territory mandatory apply the pricing principles in force in the region, directives of ministries and departments. If the subject of TPS is abroad, its policy of pricing should not violate the laws of the country. The characteristic of trading enterprises provides that the main principles of organisation of TPS is a regional division of the entities functioning TPS. In practice, such a term as area of primary responsibility, which means a geographical or administrative region, within which the subject of the TPS can carry out their activities.


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ZH: https://tostpost.com/zh/business/44478-the-quality-of-the-distribution-network-as-the-characteristic-of-tradi.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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