Informational support of financial management methods of advertising

The Processes of globalization of information space as a reflection of the General processes of globalization occurring in the world today, of course, can not affect information provision of financial management  and the formation of a unified global sign systems used in the transmission of advertising information — codes of mass culture, hidden in the consumption of promotional products.

Therefore, the system of information support of financial management and information technology in financial management with a classification of the methods of providing psychological impacts on consumer advertising information, can regulate the process as a resource used by advertisers and as a protective element of society's reaction to excessive brainwashing and imposing mass behavioral stereotypes.

Information provision of financial management comes from understanding that a clear delineation of terms “conviction”, “suggestion» and «manipulation with consciousness” as applied to promotional products still were not analyzed in the scientific literature comprehensively. The reason for this strange research gap is the lack of “independent” (from the economic and political characteristics of the results of advertising impact) psychological approach to the consideration of the nature of the problem.

The fact that the subject of the psychological impact on the recipient, where carried out information support of financial management in a modern advertology analyzed from two opposite sides: either advertising practices, focusing especially on the importance of the application of advertising, or cultural experts, historians, sociologists, trying to capture the transformation in the socio-cultural Genesis, in any case directly linked to the phenomenon of advertising. Advertising specialists are trying to involve in the information provision of financial management and in the system of market relations culture, and scientists of other spheres, on the contrary, to protect its values from a devalued market power.

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While both of these parties, as, in fact, interested parties (the first — the effectiveness of sales, the second — in terms of the social damage from the same sales), if they mention about the presence of advertising texts, methods, beliefs, techniques and procedures of suggestion, and even the technology of manipulation of consciousness, they do so “casual”, without going into details, and often either confusing the terms or not seeing the difference between belief and suggestion, suggestion and manipulation of consciousness, etc. it is important to note the following, the lack of a clear conceptual and terminological basis is partly recognized by advertology. So, in many disputes and discussions, the process of suggestion is often mixed (confused) with many other psychological processes, some experts are analyzing the modern classification of advertising messages, notes, inter alia, the following: “for the purposes of exposure consumer release:

- informative:

- exhortative, or stimulating;

- like, or is stability;

prestigious advertising.

This classification is noteworthy because, often cited in textbooks on advertising. Meanwhile, there are objections to such a division, because, firstly, the selected concepts are logically heterogeneous, i.e. one does not exclude the other (impossible, in particular, to remind you not informing and reminding, do not care about credibility), secondly, do not exhaust all the objectives of advertising.

Thus, it is necessary, on the one hand, to recognize the importance of the analysis of the phenomena of beliefs, of taste and the manipulation of consciousness with an integrated study of texts of advertising messages, and on the other hand, try to identify clear principles for the recognition and differentiation of these psychological methods.