Business plan massage: opening from scratch

Every year more and more people are turning to sedentary work, provoking the development of diseases of the back. Today an effective means of dealing with a variety of ailments and simply to maintain the form massage is capable of course to eliminate even serious diseases of the musculoskeletal system. The provision of such services can bring high profit to its owner, given that the opening a massage parlor, a business plan which should be prepared in advance taking into account all the nuances, does not require large investments. Most importantly - a reasonable approach to the matter, and then everything will be OK.

Target audience

Before you write a business plan, massage services, it is necessary to define the services. If the main area of work is a therapeutic massage, to get customers will be from surrounding towns, of course, if you carry out the procedure efficiently. As for the usual relaxation, people tend to visit only the adjacent home the point that the effect of relaxation is not thwarted by the fatigue of the road.

Possible options

Among all the possible classifications of the massage rooms can be divided in three main categories. The most simple and not requiring major investments is a beauty parlor. This option is designed for the provision of services for a relaxing massage, which is popular among working women and men in middle age.

A More serious business plan massage incorporates a range of services for providing medical procedures. Such cabinets it is better to open away from the bustling city centre and focus on patients during rehabilitation, pupils with poor posture and adults with sedentary work.

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The Most expensive massage (a business plan for a small town on the expensive Cabinet to make no sense) involves a wide range of services not just massage, and other treatments. The location of this office should be chosen so that people with high incomes could easily get to the right place, so the Central streets of the city or elite residential areas.

How to stand out

Any business plan massage must take into account the presence of competitors in this field. To stand out on their background and demonstrate your uniqueness to the clients, you must carefully examine all the nearby shops and offices providing similar services. Special attention in the collection of information should be given:

• Pricing;
• Location;
• Availability;
• Varieties of services;
• The number of loyal customers.

All of this will allow you to correctly choose for themselves the distinctive feature of future business and attract new customers. Perhaps the quality and cheapness of the procedures, together with a wide bonus program will be able to poach on the side of the new Cabinet regular customers of competitors.

Direction Selection

After reviewing all the competitors, you should make a choice in favor of which type of massage will be the main direction of future activities. Business plan massage with the calculations must take into account that, because of the variety of massage will depend on further hardware costs. So, today, massage is divided into:

• Preventive (to relax the body, improve blood circulation, emotional state);
• Cosmetic (skin and muscles, improving appearance);
• Sports (to quickly relieve fatigue, restore physical form);
• Treatment (for elimination of various diseases by exposing the body to an experienced professional).

In Addition, massages are classified according to the type of impact on the body. To open a massage parlour, a business plan which should include absolutely all possible items of expenditure, the provision of services:

• Acupressure;
• Classical massage of the back;
• Relax the entire body;
• Foot massage;
• Massage the face and scalp;
• Relax the muscles of the neck and so on.

Procedures

Before opening a massage parlour from scratch which is providing therapeutic massage, you will need additional licensing to work because these services already are equal to medical practice. All the specialists office in this case should be exclusively qualified specialists, preferably with experience in this field. Also therapeutic massage may be in various techniques, for example dot.

To spend less money and time on additional paperwork, it is easier to open the Cabinet for the provision of cosmetic massage. By the way, this type of procedure is considered the most popular among women, especially those who wanted to get rid of with the help of massage from the excess weight, cellulite and normal fatigue. Among the areas this type of massage is the most popular today are Thai techniques.

Official register

Only when the business plan massage is complete you can move on to the paperwork. Special licenseonly need when choosing a therapeutic massage as the main areas of work, the remaining stages can be combined into a single list.

The First will start their own business with determination of its shape. For one individual who intend to start a business, the easiest way to make SP, but for people in the future are the co-founders, you need to organize, LLC.

After that you should determine the type of economic activities, which has strict registry. It is only necessary to choose a suitable for future business code from the approved government list. For massage fit options:

• 85.14.1;
• 93.02;
• 93.04.

The First klassificeret offices or other organizations providing medical aid to the population. That is, if future business will be based on therapeutic massage, then this is the correct code.

The Second option is needed to provide additional services in the form of manicures, haircuts, pedicures, and so on. It is necessary to specify it when opening the salon with a full range of services for body care.

The Last option means is a massage service cosmetic and hygiene areas.

Tax System

Ready business plan massage for PI includes are ideal for this patent system of taxation. In the case of opening the Cabinet several co-sponsors and the availability of other forms of business the optimal system of taxes is a flat tax, but only applicable in a particular region (UTII).

Additional contract

To avoid further complications when doing business in advance to conclude a number of agreements with various companies. Among them, the contract is:

• Garbage disposal
• Maintenance of ventilation systems;
• Lease of premises;
• Dry-cleaning of uniforms of employees.

Seat Selection

Every massage room should conform to health standards, so the choice of premises should be treated with special care. All rooms should have good lighting, sufficient space and ventilation. The bathroom must be tiled as the main areas for procedures. The office area should be about 8 square meters for a single employee, so the total area varies from state to state. The location of the office, depending on availability may be a separate room in a residential area or be part of a sports club, beauty salon, fitness center. You can also open the Cabinet for the provision of medical procedures in the hospital premises or near it.

Main article

The Most serious business investment is the purchase of equipment. This includes massage tables, chairs and additional cupboards, tables and cupboards for storing massage accessories and personal belongings of customers and employees. Ideally be purchased immediately and a washing machine for a quick clean up of the work form and towels.

Choosing a quality massage table will depend on the comfort of the visitors and employees. Optimal size is width 60 cm, length 180 cm and height adjustable, as the growth of employees may be different, but their usability depends on the quality of the services. Also the table should be equipped with a hole for the face and two cushions under the neck and legs. For the provision of services on the road will need to buy a folding couch.

Recruitment of staff

Most of the varieties of business permits hiring workers without experience and education, but not in this case. To access massage services, requirements to which professionalism and quality, only if you have qualified staff with appropriate education. The specialist may be relevant or own some of the massage techniques simultaneously, most importantly, that his knowledge was real and confirmed by documents.

To Hire a separate accountant makes sense only when there are more than six people in the initial stages it is better to independently maintain all documentation or to entrust it to specialized offices. The presence of the administrator may also need immediately, but the number of specialists-physiotherapists, depends on the popularity of the Cabinet.

Dissemination of information

To attract more customers to the new massage center, you should allocate a separate budget line for promotion. Information dissemination can be done through Newspapers, radio, television, distribute flyers or display colorful outdoor advertising. You can also attract a variety of Internet resources, social networks, and, of course, friends and acquaintances who will quickly spread the news about the new massage parlor among his friends. In the early stages of development can benefit from a partnership with sports clubs, saunas or fitness centres.

Results

So, you need to open a massage parlour? Room rental depending on the region, will cost the owner of 50-100 thousand rubles, with a mandatory repair eventhousand 50. Purchase of equipment and inventory average 70 thousand rubles, and advertising for the first time - 20-30 thousand roubles. You also need to consider the payment of taxes, utilities charges and wages to employees, which in a month will cost at least 100 thousand rubles.