Checkpoint - what is it?

Checkpoint – it's a compound word that comes from English (from English checkpoint). Literally, this term translates as "checkpoint". To date, this concept has found wide application in various spheres of modern life. Each of them should be considered separately to more fully reveal the meaning and essence of the concept.

Possible interpretations

There are several meanings of the word "checkpoint". But in fact it is called a point in time when the estimated and recorded achievement in a particular business, project, progress of its implementation. This fixation is performed at the team level.

The Basic meaning of the term are as follows:

1. Checkpoint – checkpoint (literal translation of the English word checkpoint). The gaming lingo among gamers it is customary to call the save points in any game. That is precisely the point to which the character can come back to continue the game from this point on in case of failure. The need to return to the checkpoint occurs in the event of failure of the game task, as well as at death of the main hero character. In this sense, the term is synonymous with the word "conservation". Relevant to any game where the developers provide such opportunity.
2. In marketing, advertising industry offered a different meaning FSUsOgee EssentiallyBut great content. In this case, the Checkpoint – this is one of the varieties of advertising design. Set It in the area of the exit of the store or entrance. Its main purpose is to hide from the prying eyes of antitheft gates. In Addition, checkpoints remain the most important advertising platform. Because they allow you to convey to buyers the most important information not only on entering the store, but the exit from it.

Checkpoint in the gaming area

At the mention of the gaming area most people associate with computer games. But this is not true. Experienced athletes know very well what Checkpoint (checkpoint) at the event. So called Certain item on the itinerary, be it computer games or a real race track (car, Bicycle or any other). At these points, all participants marked that there is no Gives them artificially shorten your way.

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The checkpoint Value At a sporting event is that that while the party does not Pass one point, it will not be counted later.

So, in a literal version of "Checkpoint" – this is a kind of test mark, item:

• In real competition, where each participant must check in at all control points at a time, to navigate the route.
• In a computer game, where he allows “stored”. That is, even if the character dies or the player does something wrong, you fail the mission, he can always come back and continue passing the checkpoint.

In any game, contest, everyone who has reached another Checkpoint, noted already done.

Checkpoint in the advertising industry

Advertisers different interpretations of what it means checkpoint. In etOm case this term hides a variety of POS-materials in the area of the input group. Design rests with multiple functions – it not only hides from the eyes of visitors installed at the entrance to the point of the security system, but also attracts customers, conveys to them certain information.

In fact, it is the cover that hides the current Antitheft frame.

The role of the checkpoint in the store

So, Checkpoint – a type of advertising design. He is always Close from the ticket office at the exit of the store. He Fit as for major retail outlets and small sales points.

Initially, it was exclusively within the framework of the innovation system “Antikriga”. Later, marketers have noticed that it looks at every customer entering the store and leaving it. So over time they started to place advertising information and other information for visitors.

The Purpose of Checkpoint trade this:

• Transmission of information to the buyers;
• Attract customers to the store;
• Hiding the system components that detect and prevent theft.

Design features checkpoint in stores

Despite the wide significance of Checkpoint device it is extremely simple. Externally, this element is a simple Wrapper, made in the form of a box. Called a It case. Regardless of design features, such Wrapper will have all four lateral sides. The upper side of the fixture is missing, as well as the bottom.

Today is Checkpoints are manufactured from a variety of materials. But the most relevant and popular design of Corrugated cardboard, as well as plastic. The latter is convenient to use the material. It is easy to apply the information. With this plastic Checkpoint if necessary good clean, it is also important for any point of sales.

Advertising purpose framework checkpoint

Although what the original covers or the scope of Checkpoint used exclusively for to hide from prying eyes Posted outlets in Antitheft system, over time they have found additional use.

The Data rectangle – this is the first thing any buyer sees, going in the trading room. Their he Sees and exit.

Not surprisingly, what advertisers and marketers are now actively using the Checkpoints More and in their own purposes – with their help convey important information to customers, attract them to visit the store.

Today is Checkpoint represents one of the most effective advertising tools for large and small outlets for all kinds of marketing materials apply During clearance. It is widely used in retail outlets worldwide, and it doesn't matter how big the store, where it is applied. The positive effect of the is felt everywhere.

Thus, the common meaning of the term checkpoint no – in every field, it My. “checkpoint” are different. Regardless of their features Maybe the use of the term "Checkpoint" to designate them, whether it's area in the store to monitor the customer's actions or Defined stage of the game, run missions, the passage of a sports route.