Length Description tag for Yandex and Google

Today on the Internet there are millions of different websites. Every owner of the Internet resource is trying to be the best and go to the top on search queries. It is because of such competition there are new methods of seo-optimization.

Perhaps many users have forgotten, never knew or just didn't want to fill in the description, with the right approach can increase the number of visitors. Let's look at: what it is, what should be the length of meta description and how to write a qualitative description of the page.

What is meta description

Descripcion – is an HTML tag. It usually contains a description of the page on which delivered. As you may have guessed, this tag must be installed on every page.

Why is this tag so important

The Description will appear in search queries (below the name of your website) and social networks. If you will be able to optimize descripcin, you will be able to raise the number of visitors to your website. Also if this tag is well written, then more people will want to go to your site.

Does the meta tag description for ranking in Yandex and Google?

The length of the description itself and the meta tag do not affect ranking of sites. It is possible to learn from official sources of Google. Unfortunately, it is not known as Yandex takes into account descripcin.

Description in Google

So, let's consider descripcin different sites. For example, type in Google in the search terms “description”. What do we see?

On the first site there is a description of the page. It's just one sentence that can answer the user's question.

Consider a second website. There is no HTML tag description, as Google itself selected a suitable offer from the article. Of course, it also displays the detailed information, which can help the user, but not always.

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Remember, if you don't optimize, descripcin or leave this field empty, the search engine automatically will make one. Of course, it may not display the complete information needed by the user.

Another important point. In the preparation of descripshun you must enter the keywords and highlight them in bold. Just do not overdo it, since a large number of key words can only harm.

Size descripshun in Google

The Length of description should not be very small. If this tag is less than 50 characters, it just does not appear, even if there will be key words.

The Maximum length of the description must not exceed 140 characters. If it is possible to display the user's query, Google will show the first 140 characters, and then insert the ellipsis. Unfortunately, you can't write, descripcin more valid values, so the valid length Google description should contain the keywords, and your thoughts.

Description in "Yandex"

In "Yandex" different technology and selection of information for forming the description of the article. In this case it occurs a little less often than Google. You can see that the first site contains descripshun, and the second is not. Like Google, Yandex generates the description from the information on the page if you don't write your own, or it will not display the user's query. To a person it easier to find useful information, the keywords will be in bold.

Size descripshun in "Yandex"

Long description for "Yandex" is formed according to different criteria. However, it should not exceed 200 characters. Optimal description length is about 140 characters. If this tag exceeds the permissible size, "Yandex" it will shorten. If it gets too short, it's a search engine it's not going.

Do I Need to issue a description?

Of Course, many website owners are concerned with the question: “we Need to make a description?” unfortunately, it is not a clear answer. Because if we consider the sites, you can see that not everywhere it is present.

For example, consider sites that are in the top 10 at the request of «money online». Some of them is absent, descripcin, and because they occupy a leading position in high-frequency demand. How can this be? Perhaps search engines is not much to find fault with this, since they themselves can make sniper for the page.

But still many web masters believe that with the right design, descripcin you can increase the traffic to your site.

A Compromise solution

You May not have the time or skill to write high-quality, descripcin. In this case, the HTML tag to insert the lead paragraph of the article. Of course, the length of description should be similar to the replacement. Descripcin must be correctly written to increase website traffic.

How to write a proper description

As we have seen, description – this is a short description of the page. If it is qualitatively written and will appeal to users, they will go to your site, if not, then the competitor's site. You need to understand that with the creation of descripshun it is necessary to focus not only on the search engine robots, but for regular people who all will read this.

• The description necessary to insert the main keyword. It should be noted that there is no need to spam keywords. As this will have a negative impact on your website.
• To attract the attention of users, use keywords at the beginning of descripcin.
• It is Worth remembering that the length of the description should not exceed 150 characters to the search engines it does not cut it. Also you should not write less than 80 characters, as Yandex or Google will simply reject your descripcin.
• Description is to entice users. If you write an interesting text, which will attend any calls to action, then this will significantly increase attendance of your resource.
• If you created your online shop, then in the description you can write the various trade offers. So you are interested in user before it will go to your site.
• As mentioned earlier, not worth it to spam keywords. If you will do this, the search engines in the best case simply will not put your description in the worst – will block the site.
• Descripshun must be unique. It is not necessary to use the same text on multiple pages.
• Try something new. After the preparation of the description follow the transitions of users. If the attendance page does not increase, try to write new text.

Conclusion

Length of the description tag and the text in it play an important role in the optimization of the resource. To write a qualitative description of the page, you must use the rules that we have considered. If you are going to write description, you can use the lead paragraph, however, it is also necessary to optimize. Do not leave the field under the meta description is empty, so you will not be able to obtain a large attendance of the resource.