What is a brand? The diversity of meanings of everyday words

Almost every word used in everyday vocabulary, there are several values that can be applied depending on the context. Some of them are common, others are strictly encyclopedic, or outdated and forgotten by most people.

Main point

Figuring out what brand you should always consider the situation in which they are mentioned. Currently, this word is associated with the value of things. In particular, the Ushakov's dictionary defines it as follows:

1. Post a sign confirming payment of the fee for the transfer letter or parcel to a distance.
2. Trademark symbol or stamp on the product, designed for fast recognition by the customers and identification of manufacturer.
3. The Name of the currency that went up at different times on the territory of Germany, Estonia and Finland. In the Middle ages in Europe, so called heavy gold coins weighing up to 8 ounces.

In any language, we can discover another meaning of the word "brand" in the twenty-first century is forgotten. For example, the surveyors of the XVIII-XIX centuries the so-called regular pin or sign for the calculation of the square.

Origin and characteristics of postage stamps

Most Often, determining what brands, mean the sign to be used to pay fees for sending correspondence. He appeared in the UK in the XIX century, when this country decided once and for all to eliminate confusion with the postal service. The idea belongs to Mr. Rolando hill, who in 1847 asked the government to conduct a postal reform and to introduce a single tariff for shipments through the country. 3 years later, namely on 10 January 1840, the Parliament adopted the relevant law and a few months in the UK started walking the first brand in the world - a piece of dark paper with a portrait of Queen Victoria, who people called "penny black".

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After only 10 years in almost every country got its own postal marks, and in 1878 was established the universal postal Union. Acceding countries agreed on common tariffs and delivery of mail. So, because of this little piece of paper the distance between people greatly reduced.

Postage stamps is part of the culture of each country. They are produced for memorable dates or milestone events, they "advertise" places and sights, learn more about the traditional culture, pay tribute to outstanding people - scientists, military heroes, actors. In the late XIX century was created even a special "language of love" when the location of the stamps on the envelope could be a recognition or a kind wish.

In the twenty-first century people often talk on the phone or online. However, the state authorities continued to send out letters, and the number of philatelists (collectors of unusual stamps) only increases.

Features trademarks and brands

In everyday use often the word "trade (trade) mark". The definition of it in this sense, it sounds like individual visual expression of the manufacturer of any product. The concept is very broad and can include corporate colours, logos, style, organization, trademarks and so on. It is often regarded as synonymous with the brand. However, the latter denotes not any brand, but only popular and in demand from the consumer. For example, shoes Gucci is a brand, and little-known footwear "Krapivinskaya Kalinka" is a trademark.

In addition, the word itself can be used to characterize a product - wine, cheese, chocolate and so on. Usually, it is used to emphasize the special quality and exclusivity.

Defining what it means to brand goods, you need to remember that it can only be considered as registered indication. That is, the set of symbols of any goods shall be granted special permission - the patent. This requirement is the same for all countries.

Monetary unit

For a Long time, telling what brand, people meant the monetary unit of certain countries. In particular, in Germany, in the Middle ages were part of the Holy Roman Empire for a long time there were large gold coin - mark. In 1870, during the financial reforms, it was introduced as a single currency. In the twentieth century the brand produced in the form of banknotes and coins. After the Second world war the country was divided into 2 parts (FRG and GDR), but the name has not changed. With the financial market of stamps of Germany left in 2002, replaced by the Euro.

Similarly called monetary unit of Finland (until 2002), Estonia (1918 to 1928) and in Bosnia and Herzegovina.

Deprecated or little used values

The Language of humanity is very plastic, and the meaning of some words changes over time. Speaking, what is the brand, it may be mentioned that in the Middle ages in Europe meant by this word a nobleman ownership (for possession of younger sons), the administrative office at the border, rural community with common pastures and forests.

In Russia the so-called signs of surveyors and geodesists, guiding landmarks in paving roads and trays from sellers of small goods, travelling through the countryside, open.