Do you Agree with the opinion that advertising and marketing are not static and require the use of innovative methods? In modern conditions it is impossible to downplay the role of professionals advertising activities, as this area is constantly evolving and is not static. Qualified specialists are always valued in any field, but professional practitioners in various directions and are constantly being trained and training others, a valuable triple.
A Vivid example of a man who “self-made” and is considered a strategist in the field of new media, advertising, sales and marketing communications – Ilya Balakhnin.
Ilya was born in 1987 in Moscow. In 2009 with honors graduated from the faculty of political science of Moscow state University. University. Later, with honors passed the qualification improvement at the Russian University of peoples ' friendship State University of management. But to work he was not able, although Ilya Balahnin has always had great respect speaks about his education.
After graduation, Ilya Balakhnin started working in an advertising Agency, which provided services SMM marketing (Social Media Marketing). It was then a new activity – the promotion of social networks. Balakhnin quickly became ACE in a new field, and as, in his opinion, the Agency was wrong, he quickly left.
Balakhnin starts his own business-consulting Agency Paper Planes, offering a wide range of services such as: social media marketing, branding and attracting the target audience, development of logos and corporate identity, as well as the development of educational activities. At the moment, the organization is the best marketing Agency in Moscow under the version of RAAR. The company has more than 400 successful cases, which create her glory.
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Managing partner and CEO Ilya Balakhnin about the Agency's work speaks only in superlatives. He describes his company as follows: «We – key consulting company Russia». Such a great statement he confirms a large number of clients working with consumersim markets. Assessing his work, Ilya Balakhnin very respectful talking about his clients, calling them with a capital letter. Perhaps this is one of the main secrets of success of the Agency. Client – is paramount.
Speaking about his experience, Ilya Balakhnin expresses the opinion that four years ago Paper Planes set themselves a simple task: to grow revenue at least on rouble a year. 2014 was very successful for the total market and it grew by leaps and bounds, by 36%. Later, the company experienced a decline because of the crisis, feared a collapse of the economy. The first half confirmed the fears - a drop of nearly 9%. Then they launched several new services, including a unique to the market, changed the approach to marketing, restructured several business processes. And as a result have closed 2015 with revenue growth of 12%.
The Company has changed for this year:
- the number of personnel increased by 10%;
wages increased by 1/3;
- staff turnover amounted to 7%.
The Agency has introduced a new system of staff training, continued implementation of Lean. Implemented more than 100 projects in 28 markets. Started regional expansion. Ilya is proud of each employee, assuring that he employs only professionals.
In 2010, Ilya, with the support of IABC/Russia has opened an innovative educational project - school Idealogy. The project – is first and foremost a way of thinking, a factory of new ideas. Ilya Balakhnin is the rector Idealogy New Media Superhero Squat, first Russian University for the future. Russia's first school of strategic communications in Social Media is of training course further education "Strategic communication in new media”. Experience in school was for Balakhnin start in a new career – a coach.
Special preference to leading practices for social media Ilya Balakhnin gives such a marketing tool as New Media. Speaking of new media, he notes that today we do not need informing, and the need to seek involvement of consumers in the communication with the seller. This leads to deverticalization communication flows, a person today receives information from everywhere and so he formed the hard information filter, in this connection, you need to give special importance to establish a trusting and a horizontal relationship with the buyer.
In an interview, Ilya has shared the main indicators of success of advertising campaigns in social networks. The main metric Ilya Balakhnin called the engagement, he notes the fact that today there is a departure from the involved audience in favor of its quality. If you are using entertainment content and simple techniques any brand can increase audience engagement.
For the past 8 years Ilyapositioning itself as a leader and strategist in the field of new media and marketing communications. On account of his hundreds of cases, plenty of loyal customers and cooperation with large companies both Russian and international level. Through its Agency Paper Planes, and as an independent consultant Ilya was able to collaborate with such large companies, as "SKOLKOVO", the Bank «Russian standard», Microsoft, the leading cellular operators of Russia, international corporations, such as Coca-Cola, banks, representatives of medium and large businesses and even States. Among successful orders his Agency has a unique promotion projects in Internet environment, experience in conducting communication campaigns to prevent hostile takeovers.
Ilya Balakhnin, whose biography is closely connected with marketing, with pleasure is ready to share its experience and knowledge with young specialists. He is the author of trainings and workshops. One of his last workshops called “How to benefit from social media”, he intended to teach to correctly use and benefit from SMM those who do not know how.
As the speaker Balakhnin is working actively in scientific conferences and seminars, it manifests itself in the activities of a number of professional unions and associations. Balakhnin often acts as expert and consultant to business representatives of different levels. His lectures collect a lot of students in many leading universities of the country. his participation makes a prestigious conference devoted to sales and promotion.
Ilya Balakhnin, whose books are included in the TOP best-selling books on marketing, at some point, realized that he already has something to say to people. In 2011 «Russian pioneer new media”, as it is often called, began writing a book in which he aimed to share his experience of mastering the new media space that were obtained in repeated communication with the major business leaders of the world, in the course of solving the toughest marketing challenges. In addition to the "title" Ilya for meaningful sasuly called "New Media gurus".
In 2012 the publishing house Ideabooks Publishing released a book by Ilya “the Horizontal world: economy, innovation, new media”. The basis of this book is the experience of building a successful innovative business consulting, huge consultancy work. In the book Ilya Balahnin, the reviews of which leave the largest entrepreneurs of Russia, tries to convey to the reader the idea that it is a new information era in which the old methods do not work. So you need to constantly learn and implement innovative methods, using the resources of new media. The book received many positive reviews and will be useful to workers in the fields of marketing and advertising. Also Balakhnin is the author of several articles on innovative communications, information policy, business, and leadership.
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