Hidden advertising as a method of treatment

Date:

2018-03-22 17:10:07

Views:

1260

Rating:

1Like 0Dislike

Share:

Table of contents:

Since started to sell the first products, people are inventing the most sophisticated methods of persuasion and influence. It spent billions of dollars, but the income from such studies is many times greater than required costs.

hidden advertisingSurreptitious advertising: the preconditions for the emergence of

The First time advertising products have attracted interest. I thought it was funny and interesting. But more and more companies wanted to show their goods to potential buyers with the help of the media. In the end, everything has become so filled with advertising, which it began to irritate people. The family could not bear to see the movie, because he was constantly interrupted by advertising. Advertising on television began to show more often, and its duration is increasing. Of course, the efficiency of this method of promotion is significantly reduced.

The Most enterprising companies have come up with another way. They decided that you can tell about your product between row of a movie or television program. It is known that fans of the films aspire to be like their idols. They dress like them, eat the same food and drink the same drinks. Hidden advertising has helped to not get in people's memories and their minds. Thus, movie stars dressed in jeans famous brands of Smoking cigarettes the company that were paid for, and ate at restaurants with the appropriate sign.

hidden advertising in moviesThe Proportion of the cost and efficiency of hidden advertising

To show its logo in the movie, you need significantly to fork out. This kind of advertising is quite expensive, but how can we measure its effectiveness? Hidden advertising in films, of course, amenable to analysis, but not so detailed as the other types of advertising. Basically it says to its effectiveness "after the fact", i.e., after the movie was released. It was then that marketers measure the increase in demand and assess the overall feasibility of using this type of advertising.

Recommended

Basic strategies and methods of pricing in the marketing - review description and features

Basic strategies and methods of pricing in the marketing - review description and features

Market Conditions force employers to pay more attention to marketing theory. Their application in practice allows the company to be competitive and build a proper development strategy. Main strategies and methods of pricing in marketing: an overview,...

Calculate the quick ratio and other liquidity indicators of the company

Calculate the quick ratio and other liquidity indicators of the company

The Enterprise is a very complex system, the activities of its multifaceted. However, each of the parties of this activity is in some way to describe to make any conclusions or make certain decisions. Of particular importance for the analysis of the ...

Outsourcing as the loan agreement between legal entities

Outsourcing as the loan agreement between legal entities

As shown by the results of the analysis conducted by group of researchers under the direction of D. Farrell, participation in international trade in services of outsourcing, it is possible to consider as a certain loan agreement between legal entitie...

In most cases hidden advertising in movies has a high rate of profitability and return on investment, especially when the movie is causing a stir among the public and becomes cash. The cost of placing advertisements in the movie depends on the actors, which there are removed, the impressions and visibility.

hidden advertising in moviesHidden advertising has become an effective analogue of simple commercials. Today you can see the trend towards an increasing filling of the movies advertising. Producers are trying to regulate this flow by continuously increasing prices, but you can come to the conclusion that in the near future and this kind of advertising become obsolete. Then, on the stage of marketing will be other sophisticated methods of influence on human consciousness, which, as well as hidden advertising, will lead a person to unconsciously desire to use goods of certain brands.

Today, marketing is based not only on economic laws, how much psychological research. The person literally forced to want what he does not need. For this reason, the show heroes of films with a huge number of cars, watches, pairs of shoes and other things.


Article in other languages:

AR: https://tostpost.com/ar/marketing/4552-hidden-advertising-as-a-method-of-treatment.html

BE: https://tostpost.com/be/marketyng/8084-pryhavanaya-reklama-yak-metad-zdzeyannya.html

DE: https://tostpost.com/de/marketing/8083-versteckte-werbung-als-druckmittel.html

ES: https://tostpost.com/es/el-marketing/8089-oculta-la-publicidad-como-t-cnica-de-exposici-n.html

HI: https://tostpost.com/hi/marketing/4554-hidden-advertising-as-a-method-of-treatment.html

JA: https://tostpost.com/ja/marketing/4552-hidden-advertising-as-a-method-of-treatment.html

KK: https://tostpost.com/kk/marketing/8086-zhasyryn-zharnama-d-s-ret-nde-ser-etu.html

PL: https://tostpost.com/pl/marketing/8086-ukryta-reklama-jako-metoda-oddzia-ywania.html

PT: https://tostpost.com/pt/marketing/8082-oculta-a-publicidade-como-um-m-todo-de-exposi-o.html

TR: https://tostpost.com/tr/pazarlama/8090-gizli-reklam-y-ntemi-olarak-maruz.html

UK: https://tostpost.com/uk/marketing/8088-prihovana-reklama-yak-metod-vplivu.html

ZH: https://tostpost.com/zh/marketing/4927-hidden-advertising-as-a-method-of-treatment.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

Comments (0)

This article has no comment, be the first!

Add comment

Related News

What is marketing: definition of the techniques of successful trading

What is marketing: definition of the techniques of successful trading

Today you can often hear about the concept of business marketing. It flashed in the media, and on television. Many people who start to build your business, use marketing. But few people think about what it is. Knowing the term wil...

Modern marketing concepts

Modern marketing concepts

Marketing is an important tool to establish communications between the manufacturer and the purchaser. Development of marketing concepts allows to develop a number of ways to achieve important for the enterprise's business objecti...

Cohort analysis in marketing

Cohort analysis in marketing

Modern business is impossible without Internet use. No matter you sell something or produce. Consumers need information, and the easiest way of receiving it – web search. In addition, the effectiveness of different communica...

Niche or market segment? How to find your place in the business.

Niche or market segment? How to find your place in the business.

According to the definition American dictionary, niche – is nothing more than "a Situation or activity specially designed for someone's individual abilities and character." it's No secret that lately considered the most succ...

What affects buying behavior?

What affects buying behavior?

the Main role of the consumption process lies in the sale and purchase of goods and services. In connection with the laws which govern it, there are several types of realization, and to analyse the various factors that affect buyi...

The analysis of the organizational structure of the enterprise: essence and necessity

The analysis of the organizational structure of the enterprise: essence and necessity

Organization is a complex system that involves many interrelated elements of varying degrees of importance, impact on the organization, carrying capacity, productivity and so on. The analysis of the organizational structure of any...