More recently, to succeed in life in the world of the Internet was enough and one of SEO promotion. But times go, and progress in the age of information technology is not in place. Internet advertising is developing and gaining momentum, while the rest (outdoor, print etc) advertising is already at its peak or even went into decline. So, digital – what is it?
Digital is a brand by all possible at the moment, information, electronic channels, such as television, Internet, social networks, radio, and other media on the Internet.
Digital – this is a new marketing sector, which brings together the capabilities of all existing communication channels. The main emphasis is placed on the possibilities of new media. This term replaces the usual Internet marketing which is now understood more broadly. If the answer to the question "digital - what is it?" remember that this is a complex effect on the consumer.
Digital marketing has several advantages, it:
Recommended
Basic strategies and methods of pricing in the marketing - review description and features
Market Conditions force employers to pay more attention to marketing theory. Their application in practice allows the company to be competitive and build a proper development strategy. Main strategies and methods of pricing in marketing: an overview,...
Calculate the quick ratio and other liquidity indicators of the company
The Enterprise is a very complex system, the activities of its multifaceted. However, each of the parties of this activity is in some way to describe to make any conclusions or make certain decisions. Of particular importance for the analysis of the ...
Outsourcing as the loan agreement between legal entities
As shown by the results of the analysis conducted by group of researchers under the direction of D. Farrell, participation in international trade in services of outsourcing, it is possible to consider as a certain loan agreement between legal entitie...
Dealing with the issue of "digital – what is this?" you need to understand that this is a specific model of action for the promotion. It includes the following elements.
1. Knowledge of the brand/product.
This channel is better to apply in the following cases:
2. The adoption of the brand.
Digital works best when:
3. Trial purchase.
If you familiarize the audience with the brand through digital, and the test sample needs to be done locally, in the same way.
4. Rational benefits when purchasing via digital.
Retaining customers through rewards, periodic price downturns and regular motivational programs.
5. Loyalty.
To ensure that users felt more emotional involvement than rational, they need to further explore and develop a dialogue. And in this digital strong like no other.
Digital marketing – product promotion to the masses through digital channels. To understand digital what it is, here are the most popular digital marketing channels:
Internet marketing has progressed in the digital digital marketing. Today it is more comprehensive and accurate name.
The Company needs digital marketing for the following reasons:
Compared to conventional media agencies to place your ads,digital agencies provide a completely different range more effectively at the moment of service:
Importantly, the difference between a digital Agency from conventional advertising – work in small, independent from each other teams and freelance staff and lack of activity offline. The main tool of digital Agency are the systems of monitoring social media.
To Prove the effectiveness of investing in digital can be a huge number of ways: from your résumé, and letters of appreciation and awards to quality measurement and reporting.
The Usual thing today is the creation of customer service with more sophisticated media reports, rather than dry statistics.
Welcome active management of sites, blogs, social networking, participation in blogs, unique articles. If the content is not updated all the above, it is likely that the future of these agencies.
The Most popular digital agencies are ADV, R/GA, Promo Interactiv, Grey New York, Pirogov Bureau, "Zebra", Razorfish, "Dizayndepo", the Viral Factory, Mr. Youth/RepNation.
The Rapid development of global Internet network and its services, and the emergence of new gadgets and many applications are pushing the company to use. Need to keep up with the times, respond quickly to all events. But even this is not the most important thing - weather, the ability to look at the situation coldly, and present it in the future.
Digital advertising defies most of the laws of offline marketing and therefore, thinking about the digital partner, first look at its online services. To control the contractor in digital marketing, you must get at least a minimum set of knowledge about the possibilities of the Internet. Today is not a problem to go digital courses online that teach the basic concepts and methods.
Article in other languages:
AR: https://tostpost.com/ar/marketing/261-digital---what-is-it-the-digital-marketing.html
HI: https://tostpost.com/hi/marketing/261-digital---what-is-it-the-digital-marketing.html
JA: https://tostpost.com/ja/marketing/260-digital---what-is-it-the-digital-marketing.html
KK: https://tostpost.com/kk/marketing/433-didzhital---b-l-ne-raldar-digital-marketing.html
PL: https://tostpost.com/pl/marketing/436-cyfrowe---co-to-jest-narz-dzia-digital-marketingu.html
PT: https://tostpost.com/pt/marketing/433-didzhital---o-que-ferramentas-de-digital-marketing.html
TR: https://tostpost.com/tr/pazarlama/439-digital---bu-nedir-geli-mi-digital-pazarlama.html
ZH: https://tostpost.com/zh/marketing/310-digital---what-is-it-the-digital-marketing.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
Related News
Media planning is... media Planning in advertising. Media planning: examples
media Planning – is an important part of any process of product promotion in the market, whether it is a new and unknown product or brand popular.the Essence of advertising campaign planningthe basics of media planning imply...
MLM business - a great start to start
Despite the huge revenues from the network business, in Russia covered only 6 percent of the population who are engaged in direct sales, that is creating a network of the company. However, there is a significant dynamic. Eve...
Marketing mix: the concept and characteristics
You know, drawing up organizational plans for the production and marketing of products for the future strategic and operational Department, responsible for the marketing mix at the enterprise. In fact, this complex will be the mai...
Forms of privatization and its essence as such
the Concept of privatization implies the alienation of property belonging to state enterprises, organizations and institutions, as well as land and housing, which is located in the municipal or state property in favor of individua...
Carrying out commercial or financial activities, any company faced with the necessity of determining some of the economic indicators. They need to analyze the results of work and determine their profitability. One of the main indi...
Reviews: UDS Game. International discount system
Many Internet users believe that the most interesting in the world of modern technology has already been invented. And when something new appears, it is questioned, and the Network is flooded with unfavorable reviews. UDS Game is ...
Comments (0)
This article has no comment, be the first!