The vases: the history of creation and development. OJSC "AVTOVAZ"

Volga automobile plant was created in the 60-ies of the last century. This production was at the time just needed. The government with its construction sought to meet the demand of Soviet citizens in the personal car. VAZ was originally planned as the largest manufacture of machine-building industry of the USSR. Over the years, their work legendary enterprise had its UPS and downs. His cars can still be found in large numbers on the roads of our country.

Also Developed a new model of VAZ. History of giant eventful and interesting for every motorist. After all, the power of this production was not equal throughout the Soviet Union.

Create process

The history of the automaker starts in the mid 60-ies of the last century. In 1966 it was decided to build a mechanical engineering plant in Togliatti. “AVTOVAZ” was created very quickly.

The Equipment involved in the technological cycles, made in the factories not only of the Soviet Union and its allied countries, but also enterprises in Europe and the United States.

In August 1966 the government signed a contract with the Italian «Fiat". This concern helped to construct in Tolyatti legendary production. The Italians not only took an active part in the construction process, but also taught technology implementation process cycle personnel.

At this point, known only to a small mishap situation. The emblem, invented by the Soviet artists, was a mistake. With the release of her Italians in the word “Togliatti” instead of the letter “I” wrote the letter “R”. Marriage is quickly eliminated.

Interesting facts

History WHA would be incomplete if it were not considered a few interesting facts. During negotiations with representatives of the Italian Communist party, the Soviet leadership developed a plan for the construction of large machine-building enterprises in the city of Stavropol. In 1964 it was renamed Tolyatti.

This decision was not taken accidentally. The name of the city in which the plant was built, was given in honor of General Secretary of the Communist party of Italy, Palmiro Togliatti. He suffered a sudden death while visiting his delegation's pioneer camp «Artek». During this period, Soviet leaders discussed with their partners the details of the joint venture.

To honor the memory of the Secretary-General in his honor was named the city, where was built the first factory “AVTOVAZ”.

Getting started

Since 1970, the work begins the famous vases. Volzhsky automobile factory was erected at an accelerated pace, so the first batch of "Cents" came to light very soon. This is the legendary model VAZ-2101. It was produced in the amount of 6 pieces. This car was awarded the title of «Lada». For the first year of operation the company was created 100 thousand cars that were distributed among employees of Soviet enterprises as rewards for intensive work.

The Demand for «Lada» restricted to the manufacturing capabilities of the WHA. The history also speaks about the direction of export sales of products of the auto giant. For deliveries abroad the name «Lada» changed to Lada. Pervaya name in French sounded like "gigolo", that is, a man dancing for money.

Development models

After the start of production in Togliatti “AVTOVAZ” there is a new model. On the world market was the VAZ-2102 and VAZ-2103. It was a modification of the favourite “Penny”.

From 1966 to 1991 production capacity was concentrated in 5 main plants. The first General Director of “AVTOVAZ” Polyakov, V. N. (photo provided below) and all the plant's staff adapted the first model of the vehicles under the conditions of local roads.

“penny” was created by the prototype of the Fiat 124 sedan. Only her designers have increased the ground clearance of 175 mm and reinforced suspension and brakes. “Troika” was considered at the time “luxury” model. It is distinguished from “Penny” design. “Troika” had 4 headlights, an improved dashboard and chrome elements.

“Classic” model

In the following years we developed some more “classic” models of VAZ. History identifies them as the most purchased cars. These include the VAZ-2104, 2105, 2106, 2107. But the most popular has become “Six”. In 30 years of its serial production (since 1976) has been sold more than 4.3 million cars of this brand.

“Quartet” and “Five” known as a model of economy class. “Seven” became an improved version of the VAZ-2105. Designers have developed a fashion at that time, the rectangular shape of the headlights. The interior of each subsequent model was altered and modernized.

Improvements were carried out in the area of the engine. All the “classic” models sold well. And now you can meet representatives of this generation of cars on our roads.

Further upgrading

Subsequent model “AVTOVAZ” was developed in the 80-ies of the last century. The first representative of this generation of cars has become “Satellite”. It immediately became known as “Eight”. In the index, this machine had a corresponding number. VAZ-2108 receives the wedge shaped front end. For this he also dubbed the "Chisel".

This model had the improved transmission and a new engine. All internal components are “Eight” the company created together with Porsche. The main Director of “AVTOVAZ” V. I. Isakov instructed the design of domestic artists. After some time, the market entered a five-door, “Eight” with a body type sedan and hatchback.

The end of the 80-ies was marked by the publication of the compact car called “Eye”. The prototype of this car was the Daihatsu Cuore.

The Collapse of the Soviet Union

The Crisis has affected almost all businesses. Not an exception and vases. The history of the company knew the long-term crisis. The reason for this was a lot of internal and external reasons.

In the first place, “AVTOVAZ” faced with such a thing as competition. In those years the market was flooded with imported used cars. Domestic cars in their background did not stand up to scrutiny. The demand for the products of a once-thriving enterprise significantly reduced.

In the 90-ies of the cars “AVTOVAZ” began to be produced in much smaller volumes. At this time, the job cuts reached 25%. Despite government subsidies and the increase in customs duties on foreign cars, the demand fell dramatically.

Work in crisis

OJSC “AVTOVAZ” in the crisis period worked to create new models. In the early 90s, the world saw one of the few models of this period of VAZ-2110. “Ten” was a improved version of the “Eight”. This model of the sedan had a more perfect interior design and original shape of the body.

In the next ten years, the production didn't change significantly. Only in 2003, the serial production was Chevrolet Niva (VAZ-2121). This is the only domestic model that was sold in Japan.

There is an interesting statement of the chief designer «the Fields» Prusova P. M. on the naming of this model. He said that it is an acronym of the first letters of the name of his daughters (Nina, Irene), and sons of the chief designer “GM-AVTOVAZ” (Vadim, Andrew).

Investments in production

OJSC “AVTOVAZ” enjoyed the support of the state budget, but it was not enough to awaken the enterprise from a long crisis. The situation was aggravated by internal strife for the possession of the company. There were cases of theft at a very large scale. These amounts are equal to annual revenue from the sale of the company. Therefore, all these events contributed to withdrawal from unprofitable condition.

In 2009, the decline in revenues from sales reached a record level of 39%, compared to the previous period. Such a collapse, the company did not know their entire story. The company has not stopped its work, it required drastic measures. For this purpose, the assets poured a lot of investment.

In July 2009, the authorized capital of the company increased by € 240 million. The Renault-Nissan owned 25% of the shares, and “technologies” - 44%. The chief designer was appointed Steve Mattin. He previously held a similar position in companies Mercedes, Volvo. From that time began a period of Renaissance.

The Museum “AVTOVAZ”

Sure, the story of “AVTOVAZ” rich with events. Its products have become a real symbol of the era. It is not surprising that there is a Museum of “AVTOVAZ”. It is located in Togliatti. This institution is dedicated to the well-known not only in our country but also abroad brand «Lada». In fact, he became known around the world as a machine made in our country.

Herepresents many significant auto giant exhibits. Here you can meet the first model, released after the collapse of the Soviet Union, and the most ancient instances. Some are on display at the car now will not be seen on the roads. They not only do not let for many years, but is completely withdrawn from service.

The Museum “AVTOVAZ” is ready to show to its visitors the first “Penny” cherry color, which was sold through the sales network. The owner exploited the car for more than 19 years. In 2000, he donated it to the Museum. During this “AVTOVAZ” presented to the patron of a new car just off the Assembly line. It is the largest production of passenger cars deserves fame and recognition.

Company

After leaving long, deep crisis VAZ, whose history is dotted with a wide variety of events, again ramping up production. In 2004, the world saw universal hatchbacks and sedans «Kalina». From this point on are conducted continuously developing new design and components «Lada».

In 2007, released a new model called "prior". Demand is still falling. To encourage it, was developed a cheaper version «Kalina». It was called “Grant”. This time is marked for “AVTOVAZ” way out of the crisis. Increasing production capacity.

In 2012 on the basis of the car Renault Logan was designed «Lada» models "Largus”. For the prosperity of the legendary enterprise requires a competent approach and a new, imaginative ideas and sufficient investment. With the right approach, the company can bring the state a huge profit. This modern “AVTOVAZ” are all possibilities. This production can become not only profitable, but also to regain its title of outstanding enterprise of domestic and global engineering.