The conventional structure of a business plan

The Structure of the business plan, is a common form despite the uniqueness of each business individually. For full features of the business plan you need to consider each of the items, which requires a detailed interpretation.

So, the structure of a comprehensive business plan is built on the sequence of accepted points. The main section, which should be the first – the ability of the company characterized by concise, and objective setting in the future. The composition of this section must be stated concisely, simply and clearly. After all, this part of the business plan, pay special attention to potential investors or partners.

It also has to be information that characterizes the firm and its activities. For each direction should be determined the objectives, describe ways to achieve them and to specify the responsible person.

This section should answer two basic questions:

1. What benefit will the investors who have invested a certain amount of money to the company?
2. What risks arise for investors with participation in the financing of the enterprise?

The Structure of the business plan should contain the second section a description of the types of goods or services. It should be clear delineation of areas on the major and minor.

The main areas include: the name of the product or services with their detailed description, preferably with drawings or photos. Also listed: a list of requirements to meet which are intended appear in the goods or services; characteristics of demand; comparison of rates and quality; where a plan of realization of goods or provision of services; the advantages of this product over similar products from other companies; the list of deficiencies and ways of overcoming them; the presence of copyright in the product; the cost and potential profit.

The Structure of the business plan can not include a section describing the markets. This section can be attributed to quite a serious part in this document, as it is a study of the existing market allows the entrepreneur to define their own niche in the consumer market.

This requires the reflection of the answers to the following questions:

- where is the potential market?

- which segments of the market prefer?

- what factors have an impact on the demand for this product?

- what has been done to study the markets?

Also in this section it is necessary to estimate the potential range of market and actual sales volume.

Every company cared about their performance, creating a business plan, which should also include, in addition to the above, and other sections:

Production plan

- Assessment of competition in the market;

Marketing plan

- Financial plan;

the Emergence of possible risks.

Sometimes the last two sections are combined into one, since the execution of the financial plan sometimes involves risks.

The Financial plan contains the planning activities of the company finances to ensure efficient use of available funds. Under this section, must be designed a specific package of accounting documents for Finance:

- the operational plan that reflects the company's cooperation with target markets for each product;

- the estimates of income and expenditure, which is designed to help you determine the expected profit and the calculation of the estimated expenses from the sale of a particular product;

- the report on movement of funds (income and expenditure during activity);

- balance sheet which is the final document all activities of the enterprise during the specified period.

Thus, this article briefly described the structure of the business plan and its role in the implementation of activities of the company. It is necessary to note the confidentiality of this document contains unique ideas, studies in marketing, etc. Therefore, it is necessary to show only to those people in which the company has an interest.