Outlet - what is it? What is the outlet store?

“Fashion with a democratic face” - is there such indeed? We used to put in the following way: to look trendy and stylish by the infusion of substantial capital in their appearance. It is important to track all the advanced trends of the fashion world, to attend, to be aware of all the trends, and have a complex knowledge about the compatibility of the parts of the toilet. Designer clothes are usually expensive. Toilets from the latest collections of famous couturiers can only afford the powerful actors, stars of show-business, multi-millionaires of all stripes, famous athletes. But what about the common man, whose income is average, but the desire to be trendy – just a huge?

Especially for such a contingent of people, which is the bulk of the population of towns and cities, the Americans invented the concept of "outlet". What it is and why you need to? To understand these issues will help you a little history.

History of the emergence of outlet shops

The First outlet stores appeared in the United States a few decades ago. The idea of creating such institutions is dictated by the need to sell clothes that remain on the shelves of boutiques and warehouses garment factories. The concept of "reserves (or balances)" denoted in English by the term “stock”, so, in fact, outlet – drain. These two definitions are unambiguous and are synonymous.

The Presence of seasonal sales significantly helps to release stocks in the stores, but not completely. Then came the brilliant idea of opening such centers, where it will sell clothes from past collections of famous brands at very affordable price. Although the first outlet shopping originated in the United States, the most widespread they received in Europe. In Russia a similar movement is still in its infancy. Most Russians do not suspect the existence of the concept of "outlet". What it is, they are hard to imagine.

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What is an outlet?

While the Russians are getting to the drain of the Europeans for two decades, enjoy visiting the outlet. This is quality at a reasonable price. Now visit these establishments Europeans believe even fashionable, and residents of other States come here specifically for the implementation of ambitious shopping. the idea to buy something eminent manufacturer at a ridiculous price is very attractive for the person following the fashion trends. But if you think globally, in the era of global crisis the outlet – it's a good tool to save the family budget.

Some people do not have the correct information, I try to get these stores party. They believe that the outlet is second-hand. Do not confuse these two concepts that are fundamentally different from each other. Second hand is a term to refer to things that have been in circulation, that is worn by its previous owner a certain period of time. The degree of deterioration of things is the criterion for evaluating a class of this kind of clothing. Second-hand is also subdivided into categories, the highest of which is “Suite”. Yes, with the flow of the garment and gets some of the runoff, which can be isolated by the presence of labels and price tags. But their share is very small. If you really want to buy stock stuff, you should visit the outlet shops. Although supporters of second-hand too much and it is understandable that it is possible to buy excellent clothing of European quality in good condition for a cheap price.

As mentioned earlier, in Europe the outlet stores are the most numerous. The desire of the masses of people to buy luxury at a reduced price has caused a huge demand and led to the creation of entire systems that provide such opportunity. Modern outlet – shopping center, which is a large building, divided into segments. The contents of such stores is cheap that allows you to install a democratic pricing. Often under the same roof peacefully coexist boutiques of different brands related to the outlet. In this Mall you can spend a whole day going from one object to another in search of fashion treasures. So here, as a rule, there are cafes and food centres, where customers can eat and gain strength to continue shopping.

In the place of such institutions are divided into two areas:

• Factory outlet (factory outlet) – sale with big markdowns of unsold inventory of things, which is done right at garment factories.
• Outlet-mall (outlet Mall) – sales of goods deposits, which are held in boutiques or branded stores.

Outlet: truth and myths

Very often these institutions are located outside of the city and attract great discounts. So is this really the case?

Indeed, outlet – is a store located on the outskirts or outside of cities. This is easily explained by the fact that the rent in this area is minimal and allows you to keep the price low. Psychologists also tend to believe that such an organization there is another intent. Spending a large amounttime on the road. it's hard to resist buying. For example, the thing you would not pay any attention in the boutique close to home, in this place takes on a different status. Pasted sticker with great discount, it is sure to attract great interest.

As for the discounts, it is the main weapon of the outlets. In fact, this is the basic idea of the organization of such shops and this is followed by the buyers. A tempting offer - 30% to an incredible 80% - can turn the head of the most persistent and sober people. Psychologists in Britain, based on relevant studies, argue that buying interest is primarily the discount and then the price. Buying expensive thing, we console ourselves with the fact that the devaluation was huge. In this case, the important point for the human mind is the fact large savings although along with it has been made and considerable spending. Therefore, psychologists have your answer to the question: "the Outlet – what is it?” They argue that this clever invention of marketing, which acts on important human need: to buy a lot and pay little.

Another point of concern to the public. Whether the discounts are real or they are made from a deliberately inflated the original price? As a rule, in the European runoff all to be honest. Yes, and it can be verified. Many people who follow fashion, know about the initial cost of things from magazines and online stores. Therefore, it is not so easy to cheat a well-informed fashionistas. Besides outlets value their good name. The law strictly reglementary the activities of such commercial enterprise as outlet. What does this mean for the population, it is easy to guess. The European Union approved a certain procedure, which reads as follows: the discount in this shop must be between 30-35%, so the prices here are regulated at the state level.

What are sold in the outlet stores?

What are the things sold in outlets? Is it possible to buy treasure high fashion at bargain prices? The experts involved in the analysis of the market, claim that the overwhelming majority of things, namely 80% sold in outlets, made specifically for these stores. What do they represent? Often it's the same model, the top designers, but more than simple execution. They have some share of the economy: on the quality of the material, for decoration, for decorative details. Production of such versions, the cost to the manufacturer is cheaper by 20-40% and they are bypassing traditional retail and branded boutiques, head straight to the outlet. What gives? This significantly reduces their cost and makes production profitable. And only 20% of the range stores are designer clothes the last two collections that did not wait for their buyers at the same place of sale.

But don't lose your head from what you see on the label of the brand and blindly buy the first thing. You should pay close attention to the details. Expensive and high quality sewn thing speaks the language of details and nuances. The number of stitches on the buttons, the quality of the seams, finishing elements and accessories, precision trimming of fabric – all of it is able to distinguish a good thing from poor. The basic material from which made the thing also says a lot about her. Agree, shoes «Prada" stitched from inexpensive leatherette that can cause a lot of doubt in their authenticity and quality.

There are certain recommendations from those people who know all about the concept of "outlet": what is, how to shop, what not to forget. These tips will help save time, money and not to be disappointed in purchases on arriving home.

Days of receipt in the effluent

Typically, a large flow of merchandise in outlets is made weekly on Fridays. Knowledgeable people tend to get into drains at the end of the work week or Saturday morning. Thus the chances of finding the real thing are increased. Once in the outlet Thursday, you will likely face a poor choice.

Time

People who know what is the outlet store, suggest to allocate for shopping the whole day, if possible, of course. A large amount of time spent on familiarization with the assortment of shops, the number of which is under the same roof can reach twenty. Consider also time for a fitting, to stand in a line, making a check tax-free and many other unforeseen circumstances. A thorough selection of things will save you from that purchase will just hang in the closet or inevitably will be a gift to someone from relatives or acquaintances.

Time on thinking

If you are really liking some thing, then you can buy it right now. Keep in mind that the high level of attendance of the outlet stores and the small size can leave you with no time for long thinking about the purchase. Returning even after a few hours, you may find that items no longer on the shelf. In addition, sellers in shops like often to update the range on display.

Therefore, the experts in sewage expressed in the following way: the outlet – this is the store to buy according to the principle of “here and now”, in order not to regretthen about the lost opportunity.

Why the need For tax-free?

Tax-free is a debugged system of the return to the buyer part of the value added tax, which operates in Europe. The figure of this magnitude may range from 7% to 20% of the purchase amount. This criterion depends on VAT adopted in specific European country. Tax-free begins to accrue when you purchase over a certain amount. This threshold also varies from region to region. For example, in Germany the threshold is 50 euros, but in Italy, the same criterion is equal to 155 euros. Very often at the store reveals the fact that the required amount is not enough just 10 euros. If the buyer is running headlong back to the store to get any thing and getting the right price level. Most often this manipulation is cost-effective.

Weight matters

When shopping in this Paradise for shopaholics, the town should not forget that the airlines limit the weight of hand Luggage. As a rule, a critical indicator of gravity for Luggage – 20 lbs. For overweight have to pay a sum regulated by the Charter of the company. Therefore, buying the thirtieth blouse, remember that she can with you to the Motherland to fly. Every thing has its own weight, and you should only buy what you actually need.

In what period are the maximum discounts?

Professional buyers outlets argue that there are two main periods of the year when discounts reach its upper limit. The First season begins in late June, when the price is obviously reduced by half, falls another 30%. After the holidays, in early January, the second stage of tremendous discounts. Those who know about these nuances, are planning a large shopping precisely on these periods. Do not forget also about consumer hysteria that accompanies many of these moments. There is a risk, yielding to the General mood of mass purchases, spend money on unnecessary in principle things. Keep a sober mind.

How to find the outlet centres?

In every major European city there is at least one large drain facility. Therefore, any European easily answer the question about how to get lo stores. The address of their location and even the time of work, you can easily find in any search engine.

The Russian outlet is gaining momentum. Large run-off centers can be found in Moscow and Moscow region, St. Petersburg and Yekaterinburg.