In addition to the standard services, banks actively offer VIP service. This segment is one of the most profitable, but the principles of operation differ from the standard. Best service, most qualified staff, cozy atmosphere. That includes premium banking services and how much it costs the customer?
Premium service means an individual approach to the client, providing increased comfort in communication, access to unique products. In this case, the Bank assumes the role of a financial assistant. Participants in these programs receive all of the standard services, but on more favorable terms: premium Bank card, a personal Manager and an extraordinary customer service.
This service provides high costs for the organization of work. Accordingly, the selection of potential customers is tougher.
The Conditions of participation in the program, each institution is different. Basically it is:
The Premium banking service is designed primarily for wealthy people who value their time: athletes, politicians, executives, managers, representatives of show business, etc.
The Premium banking service goes far beyond the standard framework. Its purpose – to provide the client with a personal financial assistant that would serve the client quickly and efficiently. The special attention is paid to the speed of solving the question which must be combined with comfort and a personal approach. The complex includes:
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Compare rates on high-quality customer service in two state-owned banks.
To participate in the programme in “VTB24”, you need to perform one of these conditions:
Sberbank threshold for entry below:
List of features | "VTB24" | Sberbank |
Standard services | Yes | Yes |
Personal hotline. | Yes | Yes |
Personal Manager | Yes | Yes |
Help with investing | Yes | Yes |
Higher rates on deposits | Yes | Yes |
Preferential exchange rate | Yes | |
Personal service | Yes | |
The Organization of non-banking services (evaluation of objects of art, etc.) | Yes | |
Access to Bank safes | Yes | |
Get exchange rates from the exchange | Yes |
Best banks for premium services to every client chooses for themselves. But if we compare the conditions of two state institutions, the savings Bank more than low entry threshold, but less than the services provided. The financial institution focuses towards foreign currency transactions.
In the savings Bank of a consultant have several managers. Therefore, the queue service halls can not be avoided.
The Premium banking services to “VTB24” appeared earlier than in the savings Bank, and has already significantly improved. Managers undergo special training and periodic certification on product knowledge and compliance office. The financial institution relies on popular in Europe Concierge service. But in fact the need for it goes by the wayside. Why call the consultant with a requestto book a taxi, if you can download mobile app and get a cab with one click?
Pareto Rule applies in all spheres of life, including banking. In the segment of servicing of physical persons 70–80% of the revenues of the Bank bring a 5–10% wealthy clients. That is more profitable to use the one provided investor than a hundred small. This becomes clear if you compare the rates for annual maintenance of premium cards: 3000 RUB 900 RUB against conventional credit cards. But “expensive” customers are willing to invest funds only in large banks. Therefore, the financial institution switches to the middle class, also assigning him the status of VIP. In international practice, the premium banking service starts with investment of $1 million on Average volumes of Russian banks lowered this threshold to 3 million rubles.
A New trend in the market – test Bank services before they buy. The clients of “Gazprombank” and “Receive” can obtain all the privileges of the Private segment until a decision about investing large sums of money. Let us consider in more detail how the scheme operates in the savings Bank. The first two months from the date of registration of the contract, the service fee is not charged, provided that the customer does not cancel the services during the period of its “testing”. Then comes into force a new condition. If the total account balance at the end of the month is more than 2.5 million rubles, the client receives a full set of services free of charge.
The Review of premium service banks in the market once again proved that all is not gold that glitters. “Expensive” customers overpay for standard banking products, and then often face serious problems, resulting in expressing their negative reviews.
VIP packages include customer service overseas. It is getting standard services overseas often have problems. The card in the ATM will be locked, then the account and all the operations performed abroad. And call to your personal Manager in this situation may not always solve the problem. But most of all complaints received in endless queues in the service halls. «Previously, everyone was waiting for free, and now for the money!” — kidding customers.
The Benefits of premium banking services do not get clients of the institutions who have subsequently revoke the license. And it's not in excess of the Deposit amount guaranteed by the state limit in 700 thousand rbl. the fact is that clients cannot prove that investing in Bank.
This scheme was turned in «Master Bank», which closed in 2013. Customer who opened the account for a large sum, was invited to a separate room and made him a non-typical contract for a higher percentage. For such transactions the financial institution has collected more than 1 billion rubles. But before the revocation of ASV were not even aware of the existence of ' depositors in the institution. Because funds have been made not through cash, these contracts are not even made in the register.
Article in other languages:
PL: https://tostpost.com/pl/finanse/24566-premii-bankowych-opis-ceny-korzy-ci-i-opinie.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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