Beer "Shihan" - the story of the emergence, range of products and other interesting information

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2018-03-25 17:20:11

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Beer is a drink in many countries of the world. For a mug of alcoholic liquor with the delicious bitterness of hops and a hint of malt to unwind after a hard day's work or sit in the pleasant company of best friends. And how many incredibly delicious snacks for beer! Calamari, wings, cheese balls and sticks, chips, crackers, smoked and cured fish, nuts and more!

Today, there are just an incredible number of varieties and brands of this drink. In this article, we offer you to get acquainted with the Bashkir manufacturer of beer brewing plant "Shikhan", affiliated company of the LLC "United Breweries Heineken". Will tell the story of its appearance, consider a range of Beers and learn a lot about this brand.

grey Ural

History of the brewery

The name for the beer chosen not by chance, in honor of the four mountains-single of Bashkortostan - of yuraktau, Kustow, Sahtu, Tarutao, under the General title of "Shihan". Sterlitamak, Salavat, Ishimbay-town, near which are stone formation, representing the remains of a barrier reef formed millions of years ago.

Sterlitamak in 1956 became the city that the Council of Ministers of the Bashkir ASSR chose to build the brewery. In those years the company was called "Sterlitamak beer plant". The capacity of the brewery had already amounted to 150 million litres of beer a year.

In Addition to the standard varieties such as "Zhiguli", "Riga" and "Moscow", the plant was producing its own branded beer - "Sterlitamak", "Salt pier," "Grey Ural" and "Shihan". Already in 2004, the plant became part of the Dutch company OOO "United Breweries Heineken". Today, "Sheehan" is the largest branch of the brewing industry in Bashkortostan.

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Beer Sheehan

Range of products

The Company "Sheehan" today produces several varieties of beer:

  • "Sheehan light."
  • "Sheehan's tough."
  • "Sheehan dark."
  • "Sheehan alive."
  • "Sedoy Ural".

Along with its speciality Beers, the plant produces several types of corporate brands: "PETE", "Hunt", "the Three bears" and "Bochkarev" and three kinds of beer, lemonade and mineral water.

Sheehan Company

Expansion of the range

More recently, the company Heineken took the decision to expand the range of Beers by the release of a new cultivar "Sheehan buckwheat". In June last year, the market for the first time received the drink, brewed with the use of buckwheat. This is a light lager with a fortress at 4.5 degrees and a density of not more than 11 percent. A special characteristic of this beer is a bright amber color, distinctive flavor of buckwheat and slightly bitter.

According to the Director of factory George, Gubeladze, the introduction of new varieties of beer is what exactly will help to strengthen the position of the company among the competitors in the market. As consumers increasingly make choices in favor of goods produced within our country, the decision on the production of buckwheat beer "Shihan" it was quite easy and fast. Why buckwheat? Because the Russian Federation is the largest manufacturer of buckwheat and the consumer.

Sterlitamak Shikhany

Update the design of beer

Since the appearance of the labels of the beer produced in 1986, is already significantly outdated, have ceased to be perceived as interesting and informative manufacturers of beer "Shihan" has decided to change its design. Trust creation-date labels decided the company Soldis. In the process of working on a new "face" of the bottle with a foamy drink, it was decided to link the brand name pride of Bashkiria - mount Shihan. Branding Agency managed to perform all the tasks and to achieve an attractive, easy to read and catchy labels.

joint brewery Heineken

Festival "Day of the brewery Sheehan"

18 Jun 2016 was an incredible celebration of the birthday of the plant "Shikhan". Sterlitamak with its inhabitants and guests have become accustomed to this annual feast, so happy to have joined the show, held right on the premises. Russian singer Stas Kostyushkin and cheerleaders hockey team "Salavat Yulaev" gave the audience a real positive energy and a great mood. The host of the event traditionally became a humorist-showman Azamat Muratov.

In Addition to the main entertainment programme, for guests were available to play street-ball and air hockey. And hungry at the festival to stay was quite difficult, because the organizers made sure to heartily feed the guests barbecue, rice and cakes. Even fans of fast food was a place to roam.

From the beginning of the event until it is completed, the whole area was under the strict supervision of guards. So that every guest feel safe.

Feedback about the beer

Based on numerous reviews, it can be concluded that the beer produced at the plant, are quite tasty, but does not have the so-called "highlight". Thanks to the clear water and high quality raw product is obtained asnatural, without the addition of any extraneous chemicals.

Beer "Shihan bright" is one of the most popular in the line of production brewery. Relatively light, medium-bodied beer with a 4.4% strength. The taste is characterized by light wine notes.

Beer "Sedoy Ural" has an intense straw color. Unfortunately, full-bodied taste and rich aroma drink is no different. Fairly thick beer with a short finish and light hop bitterness. The strength of beer is 6%, which can be called the most robust in the entire range.


Article in other languages:

BE: https://tostpost.com/be/ezha-napo/12761-p-va-shihan---g-storyya-z-ya-lennya-asartyment-pradukcy-nshaya-c-kavay.html

DE: https://tostpost.com/de/essen-und-trinken/12765-bier-shihan---die-geschichte-der-entstehung-produktpalette-und-andere-.html

ES: https://tostpost.com/es/alimentos-y-bebidas/12776-la-cerveza-shihan---la-historia-de-la-aparici-n-la-gama-de-productos-y.html

KK: https://tostpost.com/kk/azy--t-l-k-zh-ne-susyndar/12766-syra-shihan---payda-bolu-tarihy-n-m-assortiment-zh-ne-bas-a-da-yzy-ty-.html

PL: https://tostpost.com/pl/jedzenie-i-picie/12761-piwo-shihan---historia-powstania-asortyment-produkt-w-i-inne-ciekawe-i.html

PT: https://tostpost.com/pt/refei-es-e-bebidas/12756-a-cerveja-shihan---a-hist-ria-a-gama-de-produtos-e-outras-informa-es-i.html

TR: https://tostpost.com/tr/yiyecek-ve-i-ecek/12767-bira-shihan---hikayesi-geni-r-n-yelpazesi-ve-di-er-ilgin-bilgi.html

UK: https://tostpost.com/uk/zha-napo/12766-pivo-shihan---stor-ya-poyavi-asortiment-produkc-ta-nsha-c-kava-nformac.html






Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."

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