The products of the company «Lida beer” love and happy to buy not only Belarusians but also citizens of other countries and continents. This recognition, the company achieved almost a century and a half of hard work.
Beer-the oldest beverage that, according to historians, were known before our era. Years passed, and centuries later it gained even more popularity among the population. The history of the company «Lida beer” began not so long ago. In 1876, a wealthy tradesman from a small Belarusian town of Lida built his own brewery. Things were going well, and soon the popular local drink was in St. Petersburg on the Desk of the Emperor himself.
The fame of the delicious beer has spread far beyond the country. The brewery's products were awarded with prizes at International exhibitions, but the General recognition of European experts. After the nationalization in 1939, the plant acquired the status of a state enterprise. The work of the brewery did not stop for the day. Even during the great Patriotic war the production continued to come from manufacturing plants to industrial warehouses. In the postwar years the enterprise has undergone a major upgrade that will significantly expand the range. In 1966, the stores appeared a new beer called "Lida", which 5 years later was awarded the ‘quality Mark". The years as a result of changes occurring in the country, a well-known company “Lida beer” has sold a controlling stake of its shares to one of the leading Finnish companies. It gave a positive result. Through significant financial investment the company was able to conduct a major global refurbishment and launch production of new products.
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The Partnership with the famous group of Finland took the company «Lida beer” to a new level. The company management pays great attention to personnel workers. To do this, leading experts every year to send to Scandinavia to improve skills in the field of brewing. The plant, as they say, stood on a new footing. Came into operation an additional production hall. This has led to a significant increase in the volume of production. In addition, the production was launched new beverages containing of juice in the recipe: cider “Fizz” and soda «All vitamins». The news has not gone unnoticed. Technology companies are constantly trying to come up with something else to diversify the range. With time to drinking water with the sonorous name «Aqua». Developed a new lemonade "Limp" energy drink “Dynamite” that buyers are also appreciated.
As you know, confirmation of the quality of any product is the recognition of its specialists in this field. The company constantly presents their products to the international jury. As a result, for example, at the competition, held in Belgium in 2014, just a few drinks, Lida the production received the honorary title of “Exceptional taste”. In addition, they were awarded the gold star and got the highest rating. Each of the presented products scored more than 90 per cent of the votes. This is a great result. International recognition has allowed the company to expand the export market. Now its products are exported to Russia, Ukraine, Poland, Baltic countries, Germany, Armenia and even Canada. But not only to the words of experts guided the company “Lida beer”. Reviews of ordinary consumers it is also important. In parallel with advertising, the company regularly conducts surveys among customers. She is interested in the opinion of each person. It helps not only to correct the deficiencies, but also to solve major issues in organization planning.
Any merits and achievements there is much to say, but better to see with your own eyes. This principle was decided to be applied. In 2012 the company of photographers and journalists decided to make a kind of a press tour and visit the famous factory “Lida beer”. Photos and videos, according to the participants of this trip was the most brightly illuminate all aspects of the company's activities. The guests made a tour of the factory, walked through the shops, where his eyes could see where the concern is the famous “Olvi" of investing. They toured the new production line, and even went near the artesian well, from which the company takes water to produce. The visitors got acquainted with the work of the new logistics center and were able to ask questions to ordinary workers. After the tour held a press conference at which the leadership of the company responded to all the questions. And after dinner in the lounge bar guests carried home, expressing hope for a new meeting. The results of the visit the representatives of the press highlighted in the media in order that they could see everyone.
The company's Management constantly seeks to expand the already rich range of products. The specialists work every day on creating new flavors. And in 2010, the company began selling its new development – beer "Lida Velvet”. Products immediately caused a heated discussion. Experts gave the new drink a high enough rating. They drew attention to the incredibly soft, rather velvety taste, which fully corresponds to the name of the product. This effect was achieved due to the mixture of malt extract and caramel varieties. A new mode of cooking allowed to feel in the drink a pleasant aftertaste with a slightly noticeable sweetness. Dark beer with a pleasant aroma of caramel and a hint of fresh bread also liked most buyers. True, there were those who remained dissatisfied with the new beer. Someone not satisfied with the alcohol content of 4.8 %, and someone just didn't like the label.
But, in General, the novelty is approved. This is eloquently illustrated by the increased sales.
Leeds, the company produces a completely different Beers. So every lover of this drink will be able to choose the option on your taste. Especially popular among gourmets enjoys beer "Lida" dark. It is represented by only four names:
1) "porter" with an alcohol content of 6.2 percent.
2) “Premium” with an alcohol content of 5.1 percent.
3) “Evening in Bruges" with an alcohol content of 4.2% and a flavor of cherries.
4) “Velvet” with an alcohol content of 4.6 percent.
The Selection is small but excellent quality each of them speaks for itself. Rich taste of caramel and delicious flavors make this beer an exquisite drink. It is good to drink in the close company of friends and alone. Astringent, enveloping aroma evokes a feeling of tenderness and tranquility. Just want to forget about all problems and just have fun. Perhaps this explains the popularity, which is deservedly a dark beer consumers.
Article in other languages:
BE: https://tostpost.com/be/ezha-napo/19998-use-samae-c-kavae-ab-kampan-l-dskae-p-va.html
TR: https://tostpost.com/tr/yiyecek-ve-i-ecek/20002-t-m-en-ilgin-irket-hakk-nda-lidskoe-bira.html
UK: https://tostpost.com/uk/zha-napo/19989-vse-nayc-kav-she-pro-kompan-l-ds-ke-pivo.html
Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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