Meta tag Keywords: what it is and how to fill?

This article will be especially interesting to budding webmasters. They must not only be able to checkout page and fill them with the materials, but also to prescribe the necessary meta tags. Such tags can also be used by developers in the promotion of video clips on YouTube and other stakeholders.

General concept

From the huge number you may choose the main meta tags: Title, Description, Keywords. The first one contains the header, the second – description page, and the third – key words which is website promotion. From this list it becomes clear that meta-tag Keywords, in fact, is the semantic core of user requests. It combines all the most significant key phrases.

Role in the promotion and search engine optimization

To understand its meaning, you need to remember the distant 90's, when there was only one main factor of ranking web resources for all search engines. Then it was not possible to translate into reality the awesome ideas Larry page (one of several founders of Google) on how to use Page rank to determine a web pages that match the query entered by the reader in the search box.

Accordingly, the system just analyzed an article on the presence in it of phrases specified by the user. Search engines was carried out control of the density key in the text. With great passion considered the content of labels, particularly attention was paid to this element of the page, as the tag Keywords.

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Appearance

Special tags (meta), invented by Tim Berners-Lee, the founder of the world wide web, in 1989, allowed the author to provide information about the content, title, and key word article search engine. And meta-tag Title did not, in contrast to the Description and Keywords. They were prescribed in a special container Head, which did not display the specified information in blocks of the site. Initially, the meta Keywords tag was designed to facilitate the hard work of the search engines to identify relevant to a user query web pages. Currently, everything changed.

Grave consequences: a meta-Keywords tag does not affect ranking

What was supposed to benefit, was to turn around the harm. The existing harmony was soon shattered by the sudden competition for the top results (the traffic was going only on the first search page for any queries). The benefit of the owner of the site has become directly dependent on the availability of the resource in the top.

Unscrupulous site developers started to spam keywords in a field that must be specified the tag Keywords. Focus on this easy cheat option search engines could not. Key words (Keywords) completely lost its meaning. It is necessary to take into account that search engines have long solved the existing problem. The developers of the companies answered the questions of webmasters in an interview.

Google said in 2001 that when ranking sites it will not take into account that were included in this meta-tag words. The company "Yandex" did not give such a clear answer to the events, emphasizing that the keys can be considered a robot. Specialists carried out the experiment. In the page included a non-existent word. It could only find the search engine Yahoo. From this we can conclude that other companies have already made their tag. It is hoped that someday, search engines will review the decision, but the next ten years to change the policy, they are not going.

Interim conclusions

To sum up. Needless to point out the meta tag Keywords? It will in the promotion of the project? Clearly, he ceased in any way to influence the promotion. The belief that all fields of information on the page is the key to a successful promotion has long lost its meaning. Moreover, when the wrong selection of keywords tag Keywords can cause contact site owner under the filter. Search engines are still being punished for the spam negligent developers. Therefore, you should specify only those collocations that are most frequently found in the text.

Meta tag Keywords: how to complete correctly

Actually, if a developer creates a website on a modern engine (CMS), to elaborate and to understand this it is not required. Simply enter in the requested fields in the required data, and the system will insert them in the right place.

If the web master creates a statistical resource on the Html language or possessed initial knowledge about the sites, it is necessary to know the syntax of the label Keywords.

Equally Important is the exact number of characters enclosed in this meta tag. In most sources indicate different number of letters, it is emphasized that the main thing-to choose the right keywords, then this problem will be of secondary importance. However, experience proves that it is not so simple as we would like. The exact occurrences of search queries in the article on the page and their sequence require considerable time.