The meta tag Description for the site: how to fill out

Why do people create websites? Some need to promote your firm or company, others — a popular blog. The reasons may be different, but one thing is for sure — the art of building and website promotion takes time and effort.

And finally, you could build your first blog or website: decided what topics he would cover, finalized the design and started filling. Now the time has come in order to properly execute the meta tags "description" and "keywords". What is it and how to use them?

What is meta tag description

To put short description-this short description of the page, which is in the form of a snippet the user sees in the list of search results Google, Yandex, etc. Snippet - display the description in search results. Although it is almost the same, in this article we will be able to see the difference.

In the source code of the page meta description tag located in the head of html code. It looks like this:

Meta name="description" Content="Text promotional excerpt".

After the command "content" is the "=" sign and the quotation marks prescribed value, this is the meta tag description. How to fill this field in your html code? It all depends on the page content and the theme of the site.

How to fill in the meta tag description

Despite the fact that some decide for all pages to use the same ad text, according to most experienced web-developers, it is important for each page to register your text. Why? This affects visual perception of the user. In addition, if the written description impressive — it will attract more visitors to your website. One important point that should be taken into account — the description should not be too long or too short — on average, preferably not less than 380 characters. Although, considering the SERPs, you can see 200-300 characters, in fact, Google uses the entire passage, written by you.

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So, reps you need to describe what the user will find on the website. In addition, it is necessary to make so that he wanted to come to you. Take a look at some examples of advertising text.

Examples of description texts

Meta tag description — how to fill? To find the answer to this question, consider some examples. If you own a website on psychology, as a description you could write something like: "search for the specialist psychologist, as well as tests, tips, family advice and more." On the other hand, you can briefly describe the purpose of the site, if most of your visitors will be clear about what school or company is it. It may look like this: "Moscow state University named after M. V. Lomonosov".

If your website contains music or video content, then the text description should list what you can download from your page. It can be written: "Download movies and music absolutely free of charge in good quality" or "free classics in modern processing - 128, 196, 320. Free download".

When writing a description can take the "juicy" part of the article (for those who are too lazy to write a separate unique text for the advertising of the passage). In any case, it is important that the user got on your website the information it expects to find and which you promised him. To learn how to fill out the meta tag description examples you can remember or write down.

Self generating sites

If you are building a website using the designer, then the meta tag description for the site should be entered in the appropriate field in the editor. Along with the headings are "h1", "title" and "keywords", there is a cell labeled "description". As with other systems of automatic of the structure of the sites, meta tag description opencart, you need to enter in designated field.

Incorrect filling in the description

Better not to use a system generating advertising passages that automatically work with the page. Why? It is unlikely you will be interested in the text drawn up by car, because most of these systems use the first few sentences of the page, and this is inefficient. Not always the first paragraph captures the essence of the material that you offer.

What is meta tag keywords is different from the description

In contrast to description, key words — this is the list of basic words necessary to the performance of your page. However, keywords are also not the same thing and the key queries of search engine users — those words that are introduced into the top search bar of Google or Yandex. However, today "Yandex" almost does not use these words in search queries. Google, as stated by their representative, do not pay attention to them. And here's a promotional excerpt of the description is much more important — its users see and use search engines. Therefore, special attention should be paid to the key queries and meta tag description. If you want to specify keywords for pages on your site, then in the html code they need to enter the meta tag:

Meta name="keywords" CONTENT="enter keywords for our page".

As in the case with the tag description, it's located in the "head" of the page.

Key queries to the search system "Yandex"

Well, if in your ad text in athe number contains the words that users type into the search bar. To determine the statistics of the input requests of "Yandex" we need to go to the site: http://wordstat.yandex.ru/. To use the service you need to register. Then in a line at the top of the page, type your service or product. Suppose your website about the history. The word "history". And in the results we see two columns: "keyword" and "number of impressions per month." For example, the words "history class" is searched for more than half a million times per month. Among the most frequently entered phrases can see: "online", "horror story" "American history", "history of Russia", "download history", "history 6" and "history 5". In addition, Yandex Wordstat, you can select the region or area which will show statistical information. This is very convenient because in different regions and cities of people may be interested in different products.

If a description-description to use the most popular search queries, you can make your website appear on the first pages of search engines. To accomplish this, you will have to work hard — this is the main goal of every website Creator.

Generating snippets

As we have said, we are talking about the same description-the text. Search engines Bing, Yahoo! and Google output for a user of the Internet snippet, which is specified in the meta tag description. But "Yandex" is a little different. I.e. what you write in the ad tag text will not be shown in the field for the snippet in the search results of a particular page. How to fix it? The text of this passage can be configured in the publisher of "Yandex". However, there is information that we cannot influence we can, as we would like, for example, the number of stars the hotel. To change the selected address data of a business or organization, you need to write a special application. In most other cases, you can customize your ad text. Here is the essential difference is in the results of search results "Yandex". Why do we need to know? Again, repeat, if we want to attract more visitors for our site.

What we learned

So, as we have seen, one can properly fill the meta tag description for the site. Examples of how to do it, was described in detail in this article. In addition, we are able to know what is the difference in filling a promotional excerpt for the search engines "Yandex" and Google. We learned what is needed the key user requests and how to pick them up, and the almost complete uselessness of keywords. Using all the tips given in this article, you will be able to achieve complete success, but at the additional skills your website can even take a place in top ten that will see users of the world wide web. Remember one thing: promote the website once it is important to continue to improve it further, not to lose the gained rating.