Black SEO: definition, methods, techniques and features

Online – is everything. Perhaps this is the way to say about its meaning in the modern world. After all, if a person has a question, he begins to look for the answer online. And only those sites that occupy the first position in search, attention. So between all the site owners there is fierce competition for space on the search page.

The Web master use a variety of methods to beat the competition. Some of them are quite taken by search engines, and some are very risky, as it can drive the resource filter. One of such techniques is black SEO or black optimization. About them will be discussed in the article.

What is optimization?

Before you start to learn black SEO, you need to have a General idea about what site optimization is and what it is. Site optimization – this method of search engine promotion resource, a unique set of techniques, which will help to occupy first positions on the search page for a particular query.

Optimization is internal and external. Refers to the internal optimization of content (text, graphics and media files). External optimization is link building. That is, the resource must link to other sites with similar subjects. Also important is the creation of a semantic kernel and selection of keywords. Usually optimization is a time-consuming and ongoing process. But if you do everything according to the rules, sooner or later the site will begin to take a leading position in the search results.

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However, there are methods that help to speed up the process. This so-called black SEO and gray SEO. What is the difference between different types of optimization?

Types of SEO

Depending on how the owner promotes his online, SEO-optimization can be divided into several varieties:

• White SEO optimization. the Most honest method of promotion of the resource. The website is progressing naturally and gradually.
• Grey SEO optimization. Methodology of promotion is not the most fair, but not prohibited, the main thing - do not overdo it.
• Orange SEO optimization. Its main purpose is to get traffic by any means. This can be attributed to attracting visitors who are not the target audience, and adding keywords that are irrelevant to the content of the resource.
• Black SEO optimization. is based on a variety of clever methods that help to trick the search engines and bring the resource to the TOP.

To understand what is the difference between white, gray and black SEO, it is necessary to consider specific examples of features of their functioning.

White SEO

As already mentioned, this is a legal website promotion techniques. For clarity you can bring an example. For example, a resource has been registered in the directory sites to get traffic. This directory has a high TCI and match the website theme. Such registration is not prohibited by search engines, increases traffic and adds weight to the external reference mass of the site.

Grey SEO

The Second scenario will look like this: the same resource was registered in the site directory with the aim of increasing the reference mass. Often, such directories may not match the theme, but it's not banned by search engines.

In fact, the difference in white and gray optimization no. It depends more on moral character and integrity of the resource owner. For search engines these processes are no different.

Black SEO

There are methods of promotion can directly influence the position of the resource in the ranking, and most of them are banned by search robots. Such methods include the acquisition of reference with key words or using cloaking, is when the search engines and visitors see different information.

If for example site registration in catalogs, black optimizer simply order Avtoprovod links to the main resource in a database of the 40 thousand directories. In the directory you can register, but you can see clear attempt to mislead search engines during indexing of the resource. Such basically should not be sanctions, but the benefits of this little.

Black SEO Techniques

So what is black SEO? This method of website promotion by using prohibited methods. It is a kind of business where research and development is involved in technology search. On their basis to create sites whose primary purpose is to lure visitors and showing Montesilvano advertising content. And the more you know about the technology of search, the worse the search engines work.

Now I understand why they are so frequently updating search algorithms.

But no matter how much they are not updated, will always be 7 black SEO techniques:

• To Hide the text. One of the classic ways of promotion of the resource. Its essence is that the user hides the text, filled key requests. For this purpose, or fine print or the absolute identity of the background color and letters. Visitors visible only the necessary for them information, and search engines given the abundance of keyrequests.
• Cloaking. This is when online there are two types of content: a useful and attractive – for users of other, inappropriate, and with an abundance of keywords for search engines.
• Invisible links. to increase the reference mass, as anchor use punctuation or a miniature image that are not visible to humans.
• Website. In the literal translation of “door”. Black SEO is based on the principle of creating low-quality resources and promoting them to the TOP, after that, users are redirected to a website that is designed just for them. Even today this method is actively used.
• Linkfarming. Method of promotion, which creates a network of resources that the links point at each other. The so-called mutual link building.
• Satellite. Features a black SEO-promotion is to create a network of resources that help move the main site leaders. After the main site is linking to the same resources and, thus, all the satellites occupy the first search page.
• Automatic registration. Website in offline mode is recorded in a special directories and link exchanges.

More about methods

Now it is clear what black SEO. The methods presented above, is not the only technology black advancement. There are several techniques that are not included in the TOP 7:

1. Spamdexing. This method is to create pages that focus solely on search engines. They differ in information illiteracy and a large number of keywords. What these keywords do not always relate to the subject site, and are high-frequency queries that draw visitors (but not holding them).
2. Swapping. This method is well suited for sites-by-night. Its essence lies in the fact that immediately after the website is indexed by search engines and occupy the first position, its contents are changing. And until the next indexing by search engines the website is leading the way. This technique is most often used for short-term projects. Such websites are called butterflies is ephemeral, their lives even and bright, but short.

Use black optimization

Have long had the impression that black SEO is a disgusting way of promoting resource, which there is nothing useful. A few months later, the site falls under the filter, and all that work goes down the drain. But there are techniques that help in the creation of quality content. There are situations when we need to hide from the user specific part of the text. In this case, you can use the style "display: none". Ban for it is not followed, although slight reduction in the weight of the keywords.

Those who work with block elements, you can use the style "text-indent:-1000em” in order to hide all that necessary, but prevents the content. A useful thing would be to use tags «noframe” and “noscript”. If they place links, the user will never even know about their existence, but the search engines will pay attention. This method is relevant when the owner wishes to place on your site referral links. It gets traffic, of the weight of the page goes to the partner site, and users just enjoy watching of content.

To Unsubscribe or not?

Most optimizers are categorically against the use of black SEO, because in addition to filters, search engines can completely exclude the site from the search index. Black optimization focuses on website promotion methods that are not appropriate for the management of search engines. SEOs touting to make sites with useful and unique content and to promote to use only legal methods, that is, the white optimization.

But it is difficult to accept. If you think logically, some methods of black SEO is not so bad, and you can use them without fear of sanctions. Of course, this does not apply to methods such as hidden text and links, cloaking and doorway. As for linkfarming and the creation of satellites, it's a great strategy that will help to achieve this. But only if they will be made by hand, not to fit the robots. In this case, black SEO turns into white.

In optimization, as in business, you need to see profits even in an unprofitable enterprise. To combine seemingly incompatible ideas and to understand where the end of line. Only in this case, even from the black optimization it is possible to get the benefit.