In recent years, advertising has become incredibly much. It surrounds us everywhere: online, on the street, on television, etc. Naturally, such a vast and complex system as is should be subject to strict regulation. Federal law "On advertising" with comments will be reviewed in this article.
In accordance with the Federal law "On advertising" shows the process is a report of certain information by any lawful means, using any means and in any form. Information can be sent to the public. Addressed to it at the same time to attract attention to the subject process. The formation and maintenance of interest in a particular object - that is the main purpose of advertising.
The Scope of Federal law is quite large. So, the second article says about political advertising, informational or analytical materials, information about products, etc. All the requirements established by this law are, as a rule, the manufacturer of the goods, but apply to citizens, performing the services and advertising.
Article 5 of the Federal law "On advertising" establishes the basic requirements for advertising processes. The law says that these proceedings can be fair and unfair in nature. That is peculiar unfair advertising:
We should also talk about false advertisement. It contains:
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Is in any case should not call for violence, illegal acts, contain pornographic materials, etc.
Articles 7-10 of the Federal law "On advertising" fixed principal advertising processes. For example, article 7 specifies in the beginning that may not be advertised under any circumstances:
The bill indicates the main types of advertising. There are:
Some experts identify other classifications.
Advertising, like any other phenomenon, has a number of features. In particular, we present:
Thus, the Federal law "On advertising" provides for a fairly large number of rules and requirements.
The Fourth Chapter of the Federal law "On advertising" (N 38-FL) speaks about the processes of self-regulation in the advertising area. What is this? The question here is about the Association of advertisers created to protect the interests of its members and representation. The Association shall be established and adhered to certain ethical standards, are ensured by strict control over these rules.
Self-regulatory advertising organizations have quite extensive rights. Here, in particular, is to provide:
Self - Regulation is quite common in advertising.
It has already been mentioned about active participation of the Antimonopoly body in the advertising industry. This body, according to the Federal law №38 "On advertising", is entitled to exercise a sufficiently large number of functions. In particular, it is worth to highlight:
By the way, check advertising companies carries out not only the competition authority. On inspection it is necessary to tell on.
Article 35.1 of the Federal law "On advertising" (as amended on 28.03.2017) States that state supervision in the field of production and display advertising should be carried out in the manner prescribed by the laws of the Russian Federation. The subject is banal enforcement officials of the requirements established by the present Federal law. What should be the basis for inspections? That's what the law says:
Check should last no longer than twenty working days. However, in exceptional cases may be extended.
Federal Law No. 38-FZ "On advertising" establishes the responsibility of advertisers for violation of the established requirements. Thus, article 38 of the bill States that a violation of the legislation on advertising shall entail the civil liability of legal entities and individuals (from a number of individual entrepreneurs). The claim in arbitration court may deal with the detection by the Antimonopoly body of the facts of distribution of false advertising. Can be a criminal case about an administrative offense - for advertising agents and distributors.
Unscrupulous employees Paid advertising services fines go to the Federal budget - about 40 percent of the amount of the fine. 60 percent goes to the budget of the entity....
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Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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