Business plan pizza from A to Z. How to open a pizzeria

Every day for many of us has become an increasingly urgent subject of opening your own business. The country constantly shaken by economic crises, constantly have to worry about whether or not will be announced tomorrow, the bosses at work about the coming of the next contraction. While having my own, albeit small business, you should not worry about the day to come. However, many niches at the moment are already occupied, competition in the market is that in a particular business and should not meddle. Nevertheless, there are still segments in which to try to win their place under the Russian sun. So, for example, even despite the competition, a very good solution is to open the pizzeria. Business plan, competent, with all the calculations and taking into account the situation on the market, will help the beginner to stay afloat at first, and then, perhaps, altogether to win this race. This is what will be discussed in our review.

So, how to open a pizzeria? The business plan is presented below as an example, will help you to make your own document and assess their strength.

Justification of the choice

Some may be perfectly legitimate question: “why, in fact, it is proposed to consider it a business plan pizzeria?” Answer. Yes, because pizza is never too much! And even if in the nearby area will operate similar institution, without your customer in any case will not. Pizza is loved by all! In addition, there are several formats of establishments such a plan, so an aspiring entrepreneur choose for themselves something suitable much easier. For example, developing a business plan pizza for a small town, would be wise to opt for a specialized mini-institution. Because those in the province, in contrast to the cities, as a rule, there is not in every city. But if, say, you don't have on hand quite a large amount to open a big cafe then it makes sense to consider the business plan is a small pizzeria offering delivery at home. Yes, the income in this case will be much lower, but this is only the beginning. If things go well, who knows, maybe pretty soon there will come a time when you need a business plan pizzeria on an even larger scale.

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A Few words about the document itself

Regardless of how developed the business plan – pizzerias do you plan opening a restaurant or other food service establishments, - the document must consist of several mandatory review sections. It must be taken into account some basic items and detail each step and the calculations.

If you take under consideration the business plan of the pizzeria, an example of its execution will resemble the following example. The first thing you need to study in detail itself the idea of opening this enterprise, and to analyze the situation on the market. The next issue of business registration. Here you need to consider what kind of activities and payment of taxes, wise to choose. After that, it is necessary to select format, and then to calculate the rent. To the latter was minimal, you need to intelligently approach the selection of premises. After that, it should focus on issues such as recruitment. Here, depending on the extent of planned, you need to consider its population, wages, calculate costs, etc. Next is making a list of equipment and justification for one or another of its kind. Then details signs the plan of the campaign, and the last item will be a calculation of profit. To crown your creation needs insights about the profitability of the started business. Or his complete hopelessness.

Of Course, today is no problem to purchase and even find free business plan pizza. However, none of the formulaic, albeit well-written document will not match those which will be made with reference to the specific location in which it is planned the opening of the case, and also the small nuances known only to future owner.

Next, we consider the types of formats serving pizza establishments, and also give a brief business plan the pizzeria (with calculations) for each of them.

Restaurant or cafe

For a restaurant to threaten a budding entrepreneur is unlikely, but the cafes, in the presence on account of the required amount, open to try. Option this when you open your own pizza shop is the most expensive, however it is also the most cost-effective. Developing a business plan for a cafe "Pizzeria" in the first place is to take into account that most will have to spend money on rent. Costs, depending on the location of the institution and the city in which it is located, may range from 100 to 300 thousand rubles. Salary need to spend 20-30 thousand for each employee. And you should be quite a lot – cooks, waiters, workmen, as the format of the café suggests the presence of menu, not only pizza, but also another range, up to the spirits. For the purchase of equipment will take not less than 200 000. Plus the PR campaign, which, under the most modest scenario, a pull of twenty thousand. Plus paperwork, repair facilities and othercosts. In the total amount of such business will need at least $ 100,000. The profitability of the business will be about 350 thousand a month, he will be repaid in about a year.

Mini pizzeria business plan

The institution operates on the principle of fast food. Or a little mini-cafe, or even just leased area in the shopping center. The costs in this case will be much lower, as rents will be lower and employees will not have to hire a lot. How much will have to spend at the initial stage, will help to understand well-written business plan. Pizzeria, takeaway offering their products, – option that will help you further reduce costs. That is, in this case, you may be limited to a small area in the trade hall with only a couple of tables and a trade counter, offering a particularly hungry to eat your product on the spot, the rest take it with you. In principle, it is possible not to save, but to combine both, adding to another room a few tables and the menu-salads, snacks, coffee and beer. Regarding costs, the rental costs will range from 30 to 100 thousand rubles, of equipment-from 120 thousand, the salary of the staff – in the range of 30 thousand per month you can earn about one hundred thousand, and to recoup spent – a year and a half.

Pizza delivery business plan

“Pizzeria delivery!” - that so loudly tout their allegedly by entrepreneurs. In fact, no pizza, and as such, no. In the presence of permits and the enforcement of sanitary regulations this pizza is simple to cook in your own kitchen, spending money on a more powerful oven, products, advertising, and gasoline. However, in this formulation, the question will not earn much. But with the right approach, like a pizzeria, offering delivery, is the most budget and at the same time quite a lucrative business. However, for this to be so, you need to remove the room, albeit small, to rent which will cost around 10-15 thousand rubles to purchase the equipment at a minimum, a hundred thousand, hire some cooks and couriers. In General, when you open, you can meet in 10-15 thousand. E. And earn approximately, 70 000 RUB Return will be in two years.

So looks the business plan of pizza each format. Next, more detail will discuss issues relating to the registration of documents, rent of premises, purchase of equipment, staff recruitment. After all, they are an essential part of any competent business plan.

Documentation

To Open any business successfully and without problems to work only if there is a full package of permits. All on the list should certainly contain your business plan the pizzeria.

First of all you need to formalize their activities. So, it can be as private enterprise and joint-stock company with its own Charter. At first it is better to opt for IP, in this case, taxes will be easier to understand and less responsibility. Still need to have the patent on trading activity and the license for retail trade and sale (if such is planned) alcoholic beverages. You will need to get permission from CPS to place the pizza in a rented room. Plus, the conclusion of SES, for which additional will need to provide med. books future staff, lease premises, SV-in about registration. Also, you will need to have a permit from bodies of fire protection.

Perhaps in the area where you want to work with, will need some more paper, but more about that can be found in the local authorities.

The question of tenancy should be approached very carefully. First, consider this point: depending on the type of pizza, its area shall be not less than 50-250 "squares". Second, it must meet certain requirements of the SES. Not be located in the basement, to have a connected and functioning of communication, to be divided into zones for the hall, utility rooms, and kitchens. Basically, the last condition can be fulfilled by repair own forces. However, you will need a cosmetic update, so the last condition is possible by selecting the suitable area and lower.

Also important is the location, as it depends on the amount of rent, and the influx of customers. In the center, of course, have to pay more than a residential area. But here, of course, is not so clear. If you develop a business plan pizza for a small town, you consider its location on the edge – it means at once to put an end to their enterprise. Establishment of such a plan in the small settlement should be where most of the people. And residents of the province are flocking, as a rule, in the center. Another thing, if you open a business in the city. Here is a reason to look at the buildings. And especially on the outskirts. Residents of new homes in such places are not spoiled by the presence of a large number of stores. And many do want to eat, and sometimes eat without making extragestures like trips to the nearest supermarket. So your institution will be very helpful. In addition, in new buildings the first floors of buildings allocated for commercial real estate, and the rents there are quite low. So to find something not working.

Hardware

The Most costly part of the business plan. You can, of course, to reduce costs and purchase rebuilt machines, stoves and refrigerators, or already have been in use, however, if possible, it is still desirable to buy all new. You'll need to acquire a fridge, and for each product separate. Fish and meat should not be stored in one unit. You will also need a special pizza oven. Not be amiss and the mixer, doesn't hurt to have and sifter flour. Will have to buy a few more tables, also designed specifically for making pizza, plus a variety of furniture for the hall, dishes and other detail. You will also need to take into account the cost of a uniform for the employees.

Staff

As for this question, here the main thing that the waiters were well trained and the chef-chef, in the full sense of the word, in terms of the culinary arts in General and a competent pizza in particular. In General, the candidate neighbors, students, the temporarily unemployed and other workers is not recommended. You need to hire only qualified staff with appropriate education.

Advertising

To promote your school, you need to use all the available ways for this. Own website, advertising on radio, television, in Newspapers, on poles, in the end. There is a possibility – set up the pointers-tips that will lead visitors to the doors of your pizzeria, hire students, to handing out leaflets. And don't get greedy. Conduct various events, arrange free children's events, kids love pizza no less than adults. If not more. Over time, satisfied customers will bring new visitors – the effect of work word of mouth.

Conclusion

So, what conclusions allows us to make made the above business plan pizzeria? The prognosis for this type of activity, we can say, quite favorable. With the right approach, a well-designed business plan and there is a certain amount of money, you can create a viable enterprise. Yes, of course, market competition is quite high, but this does not mean that one can sell pizza, and others will fail. At first, you can try your hand organizing a small pizzeria, offering delivery to the house, then to expand and open a mini-cafe, and after all to threaten on the restaurant. The main thing-to believe in themselves and to have the initial capital. And you will need at the start – depending on the selected format of a pizzeria – from fifteen to two hundred thousand dollars.