One of the most important stages of the products to the final consumer is preparing the product for sale. Laid out and conveniently packaged product significantly reduces maintenance time buyer, relieves sellers and cashiers, stimulates sales growth.
Pre-sale preparation of the trading range may be General and special. General training includes unpacking, sorting, visual inspection of the integrity of product packaging. This includes stacking of goods in designated seats – in a cell on the shelves, pallets, racks, and more. Special operations include the Assembly of different products, the elimination of small defects, filling of granular products. In addition, the necessary and thorough preparation of the commodity of seats – clean shelving and racking will provide the product line and competent completion of refrigerators will help to spread out the frozen products, to present it in the most attractive form.
In connection with a huge range of imported products, some stages of special training shifted from the sellers to the representatives of warehouses or manufacturers. Thus, representatives of the suppliers control the placing of production on the commodity shelves and in refrigerators, warehouses Packed bulk products and more.
The features of the wholesale and retail trade make managing retail networks to make the necessary stock of goods. Sometimes this is due to the upcoming holidays, sometimes – with the end of a season when official distributors clear their warehouses to prepare a place for seasonal items.
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Often wholesalers provide merchandise in large packs (cereals, sugar, pasta). For retailers such inappropriate packaging, so the packaging of products in convenient bags of acceptable weight needs to engage employees in a retail chain. Best of all, when this is not the sellers, and special workers – the benefits of this approach are particularly visible when there are multiple retail stores.
Has the value and location of the Department of packaging – it is desirable that it was located directly near the shopping hall, and had with him a continuous message. Studies have shown that the fixation procedure of packaging for individual workers and in a special place enables you to reduce cycle times, reduce inbound product price and enhance the turnover of retail networks, as retailers and consultants will directly serve customers, and not to engage in pre-sale preparation of the product range.
From thoroughness, informativeness and brightness of the packaging is directly affected marketability of the product. In addition, the law regulated the list of required data that must be present on the packaging of any product. These include:
On the other hand, marketers are recommended to Supplement the list of necessary data on package parameters such as its own brand store brand colors of the shop, bright and simple, a slogan which needs to be associated with this retail chain. So will not only attract additional attention to the product, but also to emphasize its uniqueness and tie the purchase to this point.
Wrong to think that the preparation of goods for sale may be limited to the beautiful packaging. An important stage of preparation is the rotation. This term refers to a set of actions aimed at optimal performance of the product on the shelf or in the refrigerator. The sellers who are watching the display, obliged to revise the expiration dates and put the product line with these terms. Otherwise it might be the situation when sold only recently delivered product, and the one that was adopted earlier, gradually becomes unfit for use.
Disregard for the rules of rotation reduces the efficiency of sales and reduces the net profit of the store. Sorting of goods should be conducted regularly, with the rejection of expired, unusable items. Sellers are required to remove from the shelves the defective goods or open box. A thorough revision of the entire product range is mandatory for perishable products that need to sell for some time. Also, rotation helps “wash” certain positions, for example in connection with the termination of the contractual relationship with the supplier.
Trading room has the final parameters, so it is important to place the product so that it was convenient to the buyer and profitable for the store. The correct location of the shopping shelves, racks, refrigerators will increase the turnover of the store, reduce the burden on sellers will save time of customers.
The basis of product placement would be based on sectoral or comprehensiveprinciple.
The Commodity-industry principle involves placing a range of similar products at nearby retail locations. For example, bread - baking, butter, margarine, candy and cakes and so on.
An Integrated approach provides the location of the goods according to the community demand or to satisfy a social group. For example, beer may go well with nuts, crackers, snacks, dog food – with leashes and muzzles. Seasonal items can also be located through an integrated approach. For example, blankets and picnic will follow with sunblock, disposable dishes – from beach towels and so on.
The turnover of goods depends on their availability and attractiveness. The most comfortable zone – shelves located at eye level. But if you put on «gold» the shelves of the most popular products, then substantially the level of sales will not increase. But the goods of pulse demand, which will be in less desirable locations will remain unfulfilled. Therefore, the goods constant demand can be placed on the less favorable areas – the buyer, who came for bread, will surely buy it regardless of what shelf it lies. But certain categories of goods – chewing gum, batteries, wet wipes, etc. - it is desirable to place in the top places. Aware of this marketers of supermarkets and large shopping centres when they place such products in cash zone. This arrangement is expedient from the point of view of security: small product the easiest to take out of the store without paying for it.
The time interval, which prepares the product for sale, can be quite significant, especially if a packaging or a packaging of products does the store itself. Merchandisers must take into account the period of pre-sale preparation when making orders, taking into account the turnover of this item and its minimum required amount. Their duties included control over a minimum range of goods, resolution of the various disputes arising between the merchant and the supplier, process the exchange or refund of products, the establishment of specifications for the new position.
The Preparation of goods for selling must be conducted taking into account the proposals of the supplier. Right to sell certain categories of goods, such as cigarettes, freezing, water, some alcoholic beverages, can to help only those who follow the rules of the calculations agreed with the supplier. For example, beer in the refrigerator is set according to accepted standards. Each product needs to occupy a certain place.
When performing different actions on the “gold” places nominated certain product category. The range participating in the promotion, you can attract additional attention to them with bright signs, flyers, beautiful scenery and other things. Appearance of the new sample it is necessary to emphasize the special price tags.
For the observance of the rules of calculations a vendor may offer its own equipment: shelves, refrigerators, freezing chests - for a nominal fee. An additional condition may be the provision of bonus goods, the payment of rebates or other fees provided for by the contract.
To Monitor compliance with the rules of calculations have supplier representatives – merchandisers and sales agents. In violation of the rules of calculations and pre-training may have serious disagreements. In an extreme case the supplier takes the goods and equipment, and breaks the contract with unscrupulous traders.
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Alin Trodden - author of the article, editor
"Hi, I'm Alin Trodden. I write texts, read books, and look for impressions. And I'm not bad at telling you about it. I am always happy to participate in interesting projects."
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